What suggestions do you have for trademark design? 1. Choose a nice English name.
In fact, it is necessary for an enterprise to take a name composed of English letters in order to go international and operate internationally. This is because of the internationalization of the enterprise, and the logos and standard language of the enterprise are easily recognized, accepted and pronounced by as many people as possible around the world. That is, people from any region, color, race and culture can recognize it.
Because English letters and Arabic numerals are symbols recognized by intellectuals of different nationalities, cultures and skin colors all over the world, corporate logos and standard characters with English letters as elements must be universally applicable and universal. With the exception of English letters, the logo composed of any other elements has strong regional and national characteristics, which increases the difficulty of communication and makes it difficult to be famous all over the world.
Japan's Sony, Panasonic, Honda, Toyota, Germany's Siemens and Sweden's Ericsson all use non-native English letters as company names and brand names.
2. Local languages (cultural languages) and English are registered separately.
One registration is economical, but separate registration will bring great flexibility. Among the well-known brands in various countries, it is very rare to register one.
3. The uniqueness of trademark is very important.
The logo composed of trademark elements is generally a word, which does not exist before you use it.
In trademark examination, this question is called? Meaning? That is uniqueness. This is a problem that puzzles many people in China. Everyone likes to choose familiar words, such as? Lenovo? 、? China? 、? The Great Wall? Wait, actually these are all bad trademark ideas.
The connotation and information contained in the word enterprise trademark should all be about this enterprise. When the public's audio-visual perception comes into contact with this sign, the information reflected in their minds is all about this enterprise, and there will never be other miscellaneous information that interferes with the information dissemination of the enterprise. On the contrary, if the word exists and is meaningful, then when the public comes into contact with the word, the information reflected by the word in their minds will be difficult to understand, thus affecting the accurate and clear external communication of enterprise information.
This brand name difference is not easy to protect, and it will also lead to ambiguity. Sometimes a word is positive in the United States, but it may be derogatory in Islamic countries, which does not conform to the principle of the world. Like at home? Sailing carpet encountered great obstacles in the process of going out because of sailing. Rubbish? Besides sailing, it also refers to garbage and rags. The white elephant battery in Shanghai has the same experience, because? awhiteelephant？ what's up Useless stuff? . It can be seen that a universally applicable international brand name is best an English word that has no meaning in itself. Examples are IBM and Rejoice.
A simple and effective method is to search in a well-known search engine, such as www.youtheme.com, and the number of results is small.
4. The brand name (trade name) is consistent with the brand trademark.
At present, in developed countries, it has become a common practice in modern times to apply for registration of selected parts of trade names as trademarks. Like Japan? Hitachi? 、? Toyota? Germany? Bayer? Companies, etc. The integration of trademarks and trade names not only receives the effect of simultaneous publicity of trademarks and trade names, but also can be protected by dual legal systems.
At present, laws and regulations in Chinese mainland prohibit domestic enterprises from using languages other than their own, including English as font size (TCL is a strange exception). It is certain that this rule will be changed sooner or later. Trademarks and trade names belong to enterprise strategy, and enterprises should take a long-term view.
5. The domain name is consistent with the brand trademark.
If you want to apply for a registered trademark in the United States in the future and can put it on the registered trademark? Do you want to prove that the trademark you want to register is already in the United States? Is it being used? In other words, you are using your trademark to promote your products or services in the United States. How can we meet such harsh conditions? A more convenient and effective way is to register and run a system based on? Text of your trademark (in English). COM？ The address of the website. So you have enough evidence to prove that the trademark you want to register has been used in the United States.
Registering and running a website with the same trademark (English) as you may have unexpected benefits. First of all, if you find that your trademark (English) has been registered as a website by others, you should redesign the trademark in time. This is because in this case, even if you successfully registered your trademark, the owner of the website can still sue you for infringing his trademark right because he used the trademark in front of you.
In addition, registering and operating a website that is consistent with the registered trademark virtually enhances the overall image of your registered trademark. In the era of e-commerce, if an enterprise (or a trademark) does not have its own website, it is easy to arouse speculation from others.
6. Avoid being similar to any famous trademark.
The ownership of a trademark is determined by the prior rights of the trademark. In other words, whoever uses the trademark first will have the trademark. So judging whether a trademark infringes the rights of another trademark depends on who used the trademark first.
However, not any two identical trademarks are not allowed to coexist. At this time, another criterion to judge whether a trademark is infringing is whether the appearance of a new trademark will make the customers of the first trademark mistake the second identical trademark for the first trademark. If two trademarks are in completely different industries or different regions, with different customer groups and different sales channels, then two identical trademarks can coexist.
However, this standard does not apply to those famous trademarks. For example, if you use the McDonald's trademark or even a similar pattern to sell a car, it seems that it has nothing to do with the fast food sold by McDonald's, and the court will still judge you for infringement. In fact, even if the court finally decides in your favor, it is difficult for you to have the energy and financial resources to deal with a big company in court until the day when the judge decides.
Therefore, an important principle in choosing a trademark is to avoid being similar to any famous trademark. Otherwise, it will bring you endless trouble.
What is the principle of trademark naming? To name a trademark, in addition to meeting the statutory requirements for trademark naming, the following principles should also be noted:
1. Easy to identify, read, understand, remember and write.
The name of a trademark must first be clear and concise; Words should be easy to understand, and don't use obscure words; Use characters with simple strokes that are easy to write and print, and don't use ancient characters and obsolete characters with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and fluent, with musical aesthetic feeling, and bending and twisting should be avoided. In addition, the text of the name cannot be too long.
2. Grasp the characteristics and highlight the key points
Trademark name is very short, which can only show the characteristics of a certain aspect of the goods, so we should grasp the characteristics and highlight the key points. This kind of prominence, or focusing on identity, for example? Kweichow Moutai? ; Or focus on display technology, such as? The essence of ancient Chinese health? ; Or highlight materials, such as? Two-sided needle toothpaste; Or focus on showing value, for example? Diamond fans? ; Or focus on demonstrating utility, such as? Belle brand soap? ; Or sketch an image, like? White rabbit toothpaste? ; Or show interest, like? Xiyingmen towel quilt? ; Or show style, like? Piano princess? ; Wait a minute.
3. name and reality should be integrated to avoid self-contradiction
The name should reflect a certain characteristic of the commodity from a certain aspect, should be associated with the commodity, and there should be no phenomenon that the name of the commodity does not match the reality or damage the image of the commodity. Like what? Panther brand agricultural vehicle? ,? Panther? Shows the power of the car. Chrysanthemum? Electric fan? Chrysanthemum? It gives people a cool feeling, combining name with reality, and it is reasonable.
4. Consider the psychology of consumers.
Commodities have a certain number of consumers, and naming should consider the psychology of consumers in order to win the market. For example, children's products should consider children's psychology: so there are little angel children's shoes, white rabbit toffee and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Bainianle Chinese patent medicine, Laolaifu oral liquid and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and foreign: Aoqi, Yaqian, Head & Shoulders, Lihua Bao Si and Golden Ballet. High-end consumer goods, according to the characteristics that buyers should choose carefully, use brand names to indicate the preciousness, sophistication, durability and advanced quality of the goods, so there are Strauss piano, Panda TV, Aerospace refrigerator, Sapphire watch and so on.
5. Names should be beautiful and meaningful.
The so-called aesthetic feeling is that the name is vivid and can make people have good associations. Such as: tulip wallpaper, penguin sweater, lotus gourmet powder.
Implication means that a name can contain more information. Like what? Do you like it? It not only shows that the product introduces Italian technology, but also tells people that the product is satisfactory. ? Old Frye? It not only has the meaning of providing for the elderly and being blessed in Chinese, but also is homophonic with English LONGLIFE.
How to check whether a trademark is registered 1 online? The query method of trademarks is complicated. Today, let's introduce the basic steps of online inquiry, and you can also entrust the inquiry through the Trademark Office.
2. First, enter China Trademark Network. The government provides four services: approximate trademark inquiry, comprehensive trademark inquiry, trademark status inquiry and error information feedback.
3. We click to enter the comprehensive query of trademarks: users can query a trademark by means of trademark number, trademark and applicant's name.
4. There are five inquiry methods: international classification number, registration number, trademark name and applicant name (in Chinese and English). For asking whether to register, we just need to use them. Commodity name? Come on.
5. We search? Baidu? For example, enter Baidu in the brand name, and then click Query.
6. If the result is found, the trademark has been registered. Then you can only change the trademark.
7. What if I find it? Excuse me! No results were found? Well, congratulations, the trademark has not been registered yet, so go and register it quickly.
Trademark registration process 1. Formal review
After formal examination, if the application procedures are complete and the application documents are filled in accordance with the regulations, the Trademark Office will issue a notice of acceptance.
If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection shall be issued and returned, and the application date shall not be retained.
If the application procedures are basically complete or the application documents basically meet the requirements, but need to be corrected, the Trademark Office will issue the Notice of Correction of Trademark Registration Application. If the applicant makes corrections within the time limit and returns them to the Trademark Office, the date of application shall be kept; If it is not corrected or corrected within the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.
Trademark registration process II. Substantive inspection
Trademark applications enter substantive examination after passing formal examination. After substantive examination, the Trademark Office shall preliminarily examine and approve the trademark application that meets the relevant provisions of the Trademark Law and make an announcement.
If the application is rejected, a notice of rejection shall be issued to the applicant.
If the Trademark Office considers that the contents of the application for trademark registration can be modified, it shall issue an examination opinion. If the applicant gives a reply within the time limit, the Trademark Office will continue the examination.
A trademark that has been preliminarily examined and approved shall be announced by the China Trademark Office in the Trademark Announcement.
Within three months from the date of announcement, anyone may raise an objection to the trademark preliminarily approved by the China Trademark Office.
If it is ruled that there is no objection or the objection is untenable, the China Trademark Office will approve the registration, issue a trademark registration certificate, and make an announcement in the Trademark Announcement; If the objection is established, the registration shall not be approved.
Review request
In the process of trademark registration, if the applicant is not satisfied with the rejection of the trademark registration application by the Trademark Office, he may request a reexamination to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board shall make a final decision on approval or disapproval of registration and notify the applicant in writing. If a party refuses to accept the objection ruling of the Trademark Office, he may request a review to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board shall make a final decision and notify the parties in writing.
The advantage of trademark registration is 1, which is convenient for consumers to identify brands and shop.
2. The trademark registrant enjoys the exclusive right to use the trademark and is protected by law.
3. Through trademark registration, you can create a brand and seize the market.
4. Trademarks are intangible assets, and their value can be assessed.
5. Trademarks can be transferred, licensed to others or pledged to realize their value.
6. Trademark is also a necessary condition for quality inspection, health inspection and bar code.
7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.