Mainly to get legal protection. Let's give a simple example. It may take a year or two for an enterprise to develop a new product. If some enterprises work overtime to develop, they may put a product into the market in a shorter time. But if you don't have a trademark, a complaint from others will make all your efforts go up in smoke, and you must take it off the shelf or change your name. Products can be developed, but it is not so easy to apply for registration of a trademark. Because it takes a process to apply for a registered trademark, it takes about one and a half to five years. Some trademarks may have a certain review stage, so it may be longer, so trademark registration must be prepared for a rainy day.

If you can't get the trademark, it means that your intellectual property rights are not protected to some extent. In the past, some enterprises opened a payment function called overpayment. But unexpectedly, when they wanted to apply for a trademark, they found that the trademark was invalid. In this case, if you continue to use it, you may be sued for infringement by others, and you will have to take it off the shelf or change its name. Because Jordan sports is the most obvious example, enterprises spend so much money on marketing, cultivating and establishing market reputation, and spend a lot of money. In this way, people will change their names after a lawsuit, and they will never see Jordan Sports in this market again, which is the biggest loss for enterprises, so they will be very keen to apply for trademarks.

There are so many lessons ahead, of course, they don't want to go through this trademark dispute for this Internet giant. What I am most afraid of is that the reputation of the market has been established and cultivated, and then it will be changed by the other party. This will waste a lot of energy and my own market will be affected. At the same time, it may fall into a vicious incident, leading to a decline in stocks and even losses.

If the trademark registration is not timely, it will actually have very serious consequences. Many times, because the application is late, it is likely to be squatted by others. In this case, if a professional cybersquatter is cybersquatting, it is good to say that it can be bought with money, and the most feared thing is being cybersquatted by competitors. A competitor doesn't care about money. If he wants to kill you, he will be forced to change his name, which will make him lose a lot of initiative in the market, thus affecting his market position and even the revenue of the enterprise.