First, the trademark right is regional:

The regionality of trademark rights refers to the trademark rights granted by a country or region according to its own trademark law or trademark treaties in the region, which are only recognized as valid in that country or region. Although there are also trademark international organizations and trademark regional organizations, these organizations are inseparable from the geographical restrictions of trademarks.

Two, to avoid unintentional or passive infringement of the trademark rights of others abroad, resulting in the payment of huge compensation:

At present, most countries implement the principle of applying first to protect trademarks that have applied for registration earlier. If the enterprise does not consider trademark registration and trademark inquiry before operating, it is likely to infringe on the trademark rights of others in China; Because the trademark law has geographical restrictions, once others register first, they are likely to face the risk of infringement, transnational litigation and huge compensation.

Third, the long period of trademark registration in most countries and the early registration of foreign trademarks are conducive to protecting enterprises from infringing on the trademark rights of others.

The trademark registration cycle in most countries is relatively long, which generally takes about 2 years. In order for enterprises to implement more favorable export plans, obtain the right to use trademarks in time and avoid unnecessary disputes in the future, it is necessary to register international trademarks in advance.

Four, to avoid the long-term use of trademarks by others, including foreign competitors, distributors or other interested parties, once the first registration is successful, either buy back at a high price, or as a waiver, and have to be forced to re-register trademarks.

Trademarks are intangible assets of enterprises and play an important role in international economic activities. Failure to apply for trademark registration in time when opening up the international market can easily lead to trademark disputes. It can be seen that the importance of obtaining local legal protection can clear serious obstacles for enterprises to enter the international market in the future.

Five, the state has special fund subsidies and other preferential policies for export enterprises to register trademarks abroad:

China is now a global manufacturing center, but the added value of our export products is not high, and our export products are facing the test of upgrading. It has become an international trend to launch our own brand in the international market. The government attaches great importance to and encourages export enterprises to create their own brands abroad. After obtaining the trademark registration certificate, you can apply to the relevant departments for special fund subsidies.

Six, establish a brand image, enhance the competitiveness of enterprises in the international market, and build an international brand.