Legal analysis:

Registered trademark is the basic factor that constitutes the franchise and the cornerstone of the franchise system! If the franchisor carries out franchising without a registered trademark, it is equivalent to giving You have laid a time bomb for yourself, because even after a franchise contract has been signed, the franchisee can still demand termination of the contract, refund and compensation at any time on the grounds that the franchisor has not registered a trademark, which is not worth the loss. Trademarks are unique and exclusive. If a trademark is not registered, an enterprise will not have the exclusive right to use the trademark. If a company's products are well managed, other merchants can use them casually. This will affect the basic function of the trademark to indicate the source of the goods, and will also have a negative impact on the quality and reputation of the goods represented by the trademark. Once a trademark is registered, no one else can use the same or similar trademark to promote products of the same category. Trademark is a specialized legal term. After a brand or part of a brand is registered by the relevant government departments in accordance with the law, it is called a "trademark". Trademarks are protected by law, and the registrant has exclusive rights. Well-known trademarks in the international market are often registered in many countries. There is a distinction between "registered trademarks" and "unregistered trademarks" in China. Registered trademarks are trademarks that are protected by law after being registered with relevant government departments. Unregistered trademarks are not protected by trademark laws.

Legal basis:

"Commercial Franchise Management Regulations" Article 3 Commercial franchise refers to enterprises with registered trademarks, corporate logos, patents, proprietary technologies and other business resources (Franchisor), in the form of a contract, licenses its business resources to other operators for use. The franchisee (franchise) carries out operations under a unified business model in accordance with the contract and pays franchise fees to the franchisor. . Other units and individuals other than enterprises may not engage in franchise activities as franchisors.