Is the image of Santa Claus red from the beginning?

Christmas (December 25th) is coming soon, and all high-rise buildings in Beijing have begun to carefully decorate and prepare to welcome this festive foreign festival.

When it comes to Christmas, everyone naturally thinks of the fat man with a white beard, wearing a red (specifically, red and white, but mainly red) big cotton-padded jacket. Cute Santa Claus!

In Western fairy tales, Santa Claus rides a sleigh pulled by 9 reindeer on the night of December 24th every year and enters the house through the chimney. After they are asleep, they quietly put the gifts in socks on the children's bedside or under the Christmas tree by the fireplace.

Nowadays, many people wear red Santa hats every Christmas. And the Santa Claus in every shopping mall or building is also red.

But was the image of Santa Claus red from the beginning?

Actually not.

So why did it turn red later? Today we will talk about the story of Christmas and Santa Claus.

Christmas, also known as Christmas, translated as "Christ's Mass" (Mass is a liturgy of the church), is a traditional festival in the West. Since December 25th of each year in the Gregorian calendar is the day when Christians commemorate the birth of Jesus, it is called "Christmas".

Originally, Christmas was only a Christian holiday. Later, with the popularity of Christmas cards and the appearance of Santa Claus, people paid special attention to it and developed into a national holiday in Western countries. It is the most popular holiday of the year in Western countries. The grandest festival is equivalent to the Chinese Spring Festival.

The birth of Santa Claus originated from European folklore.

According to common parlance, Santa Claus refers to Nicholas, the bishop of Asia Minor in the 4th century AD. He was famous for his affability and generous help to the poor.

But the image of Santa Claus we see now was created by the famous Swedish illustrator Hatton Sambu in 1931, based on his friend Lo Plantis. It was from 1931 that the image of Santa Claus began to be unified and fixed as the image of "an old man wearing a red robe, a white beard, a kind smile, and a naive attitude" that we can see everywhere today.

Before 1931, the colors of Santa Claus in Western countries were different, usually yellow and green (now Westerners use red, green and white as the Christmas colors). And Santa Claus at that time was not a fat man; on the contrary, Santa Claus before 1931 was often haggard and skinny.

Yes, it was not until 1931 that the image of Santa Claus changed from yellow or green and skinny to red and fat. The "mastermind" behind all these changes is not Hatton Sambuh. Although he personally created this classic image of Santa Claus, he was only entrusted by others. The real "mastermind" is actually the world-famous Coca-Cola. company.

At that time, Coca-Cola Company signed a contract with Hatton Shanbu to create an image of Santa Claus drinking Coke, and insisted that the color of Santa Claus’s clothes must be bright Coca-Cola red. As a result, Hatton Sambuh created the classic "wearing a red robe, a white beard, a kind smile, taking off a red hat in one hand, and holding up a bottle of Coca-Cola" based on his friend Lo Plantis. Santa Claus image. Later, Coca-Cola made this image of Santa Claus into a poster, and wrote the famous slogan: "The Pause That Refreshes" below the poster.

In the following thirty years, Hatton Sambuh continued to create hundreds of advertising paintings for the Coca-Cola Company. The red Santa Claus image he designed for Coca-Cola also took over the world with the large-scale sales of Coca-Cola, and the red Santa Claus became the standard image of Santa Claus.

Today, Santa Claus has become a global cultural icon.

It is no exaggeration to say that Coca-Cola single-handedly unified the image of Santa Claus. Therefore, Coca-Cola also registered the image of Santa Claus as its own trademark.

Yes, Coca-Cola created the classic image of Santa Claus, and in turn, Coca-Cola has always benefited from this. However, Santa’s influence doesn’t stop there.

In the late 20th century, with the huge influence of Santa Claus, Santa Claus's House tourism appeared in Santa Claus' hometown - Rovaniemi in the Lapland region of northern Finland. Attractions. This Santa Claus Village currently has only 50 "genuine Santa Clauses" in the world who have been strictly audited, trained and licensed, and their appearance fees are even as high as 200,000 yuan.

In this way, the influence of Santa Claus is evident. How to draw a Christmas handbook

The way to draw a Christmas handbook is to make a bujo border as normal and add some stripes, garlands, Christmas socks, snowflakes and other elements to the side. It is recommended to use simple drawings or stickers. , convenient and practical.

In addition, there are:

1. Full-page hand-painted Christmas elements of the same type.

Balloons, Christmas stockings, Christmas trees, Christmas lights, gift boxes and other small objects are all hand-painted on the handbook in different colors. The colors are bright and gorgeous, which can highlight the festive atmosphere of the festival. However, this is suitable for those who can draw, but the hand-drawing skills are not very good. It is recommended to mainly use simple drawings or collages, so as not to lose confidence in the account after failure, which will outweigh the gains.

2. Element accumulation type.

Those who are not good at typesetting can consider this method. They can collect some Christmas elements, which can be hand-drawn or collaged, and lay them out on one page one by one. There is no need to worry too much about the placement and direction. , as long as it covers the entire page, and you can also use tape to make a border around it, the festive Christmas feeling will appear immediately.

3. White space and simple style.

As shown below, the tapes are collaged into a Christmas tree in an orderly manner according to a theme. It is simple and elegant, and very suitable for the occasion. If you like to draw, you can also set aside a separate page to draw a pattern, such as Christmas wreaths, Santa Claus, and Christmas gift boxes. There will be no unnecessary decorations next to it.

4. Pure collage style.

This method is the first choice for collage lovers. Collage various Christmas-style materials according to your own ideas, and decorate them with various ropes. It has both three-dimensional and retro feel. The materials can be promotional leaflets from various shopping malls, gift wrapping paper, homemade bookmarks, small hand-drawn illustrations, etc. This method is also suitable for gift box packaging, which has the fresh and refined beauty of forest style. Picture books about Christmas

Christmas is coming. This festival should be the most anticipated and favorite festival for children besides the Spring Festival and Children’s Day. On this sacred and peaceful Christmas Eve, There is nothing better than sitting at a cozy desk with your children for parent-child reading. The editor has compiled a list of Christmas-themed picture books here for parents’ reference.

1. I love Christmas; gt; A small encyclopedia of Christmas knowledge

It is very suitable for children under three years old to read. Of course, older babies also like it very much.

This is one of the 7 volumes in the "ILOVE" series. It is a set of cute, interesting, sweet and warm bilingual picture books brought to children by Pubulan

Content introduction:

My name is Oulier, and I love Christmas. I love crepe paper, gold foil, ribbons, a Christmas deer with one wing. My favorite is warm and interesting bilingual picture books.

***13 Christmas Fairy Tales

Contents

2. Jimmy Scarecrow’s Christmas

3. Three Christmas Trees

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4. Hijacking Santa Claus,

5. Christmas Masquerade

6. Baboska

7. Little Girl’s Christmas

8. Everyday is Christmas,

9. The Promise

10. The Shoemaker’s Guest

11. The Nutcracker

12, The Story of the Christmas Child

13, The Little Match Girl

14, Jingle Bells

A rare complete set about Christmas Themed picture book

Content introduction

"Christmas Fairy Tale" is one of the "Master Picture Book Series". The book collects twelve foreign fairy tales about Christmas, some of which are created by world-renowned children's writers, and some of which are folklore, including "Jimmy Scarecrow's Christmas", "Three Christmas Trees", "Hijacking Santa Claus", "Christmas Masquerade" Dance," "Babouska," "A Little Girl's Christmas" and the children's song "Jingle Bells." The story has warm text and moving plot. The painting style and the text are cleverly integrated. It is childish yet elegant, creating a fairy tale world filled with joy, beauty and fantasy. This is a New Year gift book that allows young readers to appreciate the classic beauty and artistic beauty of the masters through the smart rhythm and interactive association of pictures and words.

15, Bunny Boli Series: Merry Christmas

"A collaboration between the famous Austrian children's book writer Brigitte Weininger and the famous French illustrator Eve Taller" There are 11 books in the "Little Rabbit Boli" series. In the episode "Merry Christmas", Boli gave all the food stored at home to the animals in the forest, causing the whole family to almost go hungry on Christmas. But the family worked together to overcome the difficulties and made many good friends! This incident made Boli and the whole family understand that sharing makes people happy!

16, Baba Papa’s classic series: Baba Papa and Christmas gift

This set of Baba Papa series is really a favorite of Coca-Cola, and it has been in my hand for many months.

Introduction

With his originality and sense of humor, Bubba Papa brings joy to children, big and small, around the world. The harmony, warmth and love of Baba's family will always warm the hearts of people all over the world.

This book introduces "Keli, Keli, Keli, Baba changes!" In China, this was a well-known animation line. The image of Baba Papa was created by French cartoonist Drews Taylor and his wife Anat Thiessen. The first book in the series, "The Birth of Baba Papa", was published in 1970. As soon as the book came out, it won authoritative praise from British literary critics and was widely praised at the Bologna Book Fair. In 1975, the Federal Republic of Germany adapted the story of Baba Papa into a cartoon, which premiered in the United States in 1981 and quickly became popular around the world.

17, Santa’s Kingdom

A very interesting story. Every time Coke sees Santa weighing himself during a physical examination in the book, he laughs happily, and then rushes to Weigh the family...

Introduction

On Christmas Eve, Santa Claus will travel around the world to deliver carefully prepared gifts to well-behaved children. Only one Santa Claus? That’s not enough! There are many Santa Clauses living in the distant forests of the North!

However, apart from Christmas, what do they do on weekdays? How do they do Do you know who the good boy is? What gift will you get this year? Don’t worry, Santa Claus has been ready!

18, Beibei Bear Series - Meet the Christmas Bear

Introduction

Thanksgiving has only been two days, and Christmas decorations can be seen and Christmas music can be heard everywhere in the Bear Kingdom.

“I think,” said Mother Bear when the Beibei Bear family came to the community shopping center, “Christmas is coming earlier every year.”

"Yeah! Isn't that great?" said Father Bear, admiring the Christmas decorations around him.

.......

19, Att Bear and Senna Mouse: Christmas Tree in the Snow

Coke likes this set of books , this book is my favorite, very, very beautiful!

This set of books has 12 volumes, and this "Christmas Tree in the Snow" is one of the Christmas-themed picture books

Introduction

The story of "Ate Bear and Senna Mouse" is a series of picture books created by Belgian painter Gabrielle Vinson from 1980 to 2000. The spoiled mice cling to each other and depend on each other for life. The paintings are beautiful and the story is so beautiful that it makes people cry. It is suitable for both children and adults to read.

This book is one of the series. Christmas is coming, and Aite hopes to prepare a grand Christmas party for Senna. Senna is fascinated by a small fir tree that was abandoned because of its ugliness. She hopes to spend Christmas with Aite next to the small fir tree in the snow. They persuaded each other and compromised with each other.

The Christmas snow scene in this book is so beautiful! The snow scene in the forest is magnificent, romantic and mysterious. The small cedar tree that fascinates Senna is even more mysterious. It can't help but remind people of Senna's life experience. .

20, Santa Claus

To be honest, there are some sentences in this book that I don’t like. The word “damn” appears many times in this book. This Santa Claus He is a Santa Claus who likes to complain. For example, when he wakes up in the morning, Santa Claus sees the calendar and says "damn Christmas is here again" and then "damn snow", "damn chimney", "damn soot", "damn soot"... .....However, this is the Santa Claus who was rated as the most civilian, kind and lovely by the Kate Green Award

Content Introduction

The annual Christmas is about to begin It’s coming, and so is Father Santa’s busiest day of the year. The chubby Santa Claus wants to deliver a large car of gifts to the children. Unfortunately, he encounters bad weather such as heavy snow, heavy rain, lightning, heavy fog, etc. one after another, and he has to work hard to climb up and down the chimney. After a hard day's work, how will Santa Claus spend his Christmas?

"Santa Claus" is one of Raymond Briggs' most outstanding picture books, winning the 1973 Kate Greenaway Award. In this book, Raymond Briggs attempts to create in the form of multi-frame comics for the first time. The bright colors and flexible forms create a flowing picture effect. This picture book completely subverts the traditional image of Santa Claus and answers an interesting question: What if Santa Claus is just an ordinary old man? It is interesting and irreverent, but full of the warmth and joy of Christmas. , making children feel a different kind of intimacy and happiness on Christmas and every non-Christmas day. gt; gt; Special topic recommendation: Let your baby have fun with Christmas

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