1. Photoshop is one of the most famous image processing software under Adobe. It is a graphics and image processing software that integrates image scanning, editing and modification, image production, advertising creativity, image input and output, and is deeply loved by users. It is loved by the majority of graphic designers and computer art enthusiasts.

2. Adobe PageMaker is an ideal partner for graphic design and production personnel. This software is mainly used to edit graphics and text. The menus are all in Chinese culture. The interface and the use of tools are very simple and flexible. It is suitable for beginners. Said it was easy to get started. Therefore, many advertising companies, newspapers, plate making companies, printing plants, etc. have adopted Pagemaker as the preferred software for graphic and text arrangement.

3. The extraordinary design capabilities of CorelDRAW Graphics Suite are widely used in many fields such as trademark design, logo production, model drawing, illustration drawing, typesetting and color separation output. Its popularity can be illustrated by the fact that CorelDRAW is installed on almost all PCs used for commercial design and art design.

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Concept positioning refers to an advertising product positioning strategy that highlights the new meaning of the product, changes consumers' habitual psychology, and establishes new product concepts. There are two specific methods: reverse positioning and right and wrong positioning.

1. Reverse positioning

Reverse positioning is to use the reputation of well-known competitors to attract consumers' attention, sympathy and support for themselves, so as to occupy a place in the market competition. Advertising product positioning methods and strategies.

The characteristics of reverse positioning are: usually, most companies’ product positioning is directed towards forward positioning that highlights the excellent performance of the product, while reverse positioning does the opposite. In advertising, Highlight the superiority of a well-known product or company in the market, and express that your own product or company is not as good as it, willing to be inferior to it, but ready to catch up.

Or highlight the advantages of your product by acknowledging its shortcomings. It can be seen that reverse positioning mainly takes advantage of people's psychology of sympathizing with the weak and trusting honest people in society, deliberately highlighting their own shortcomings in exchange for sympathy and trust.

Companies that adopt this strategy must be cautious. After proving to the public that they are ranked second, they must work harder and persevere to improve their weaknesses and constantly publicize their achievements. This proves that you are constantly working hard to gain the trust of consumers.

2. Right and wrong positioning

Right and wrong positioning is a positioning method that artificially differentiates product markets from a conceptual perspective.