"Peppa Pig" is a very popular cartoon. "Peppa Pig" was a cartoon produced by Entertainment One in 2003. It was loved by many children when it was first broadcast. , it can be said that it has unlimited fame. To this day, "Peppa Pig" is still being played on all major platforms, and its playback volume has always been at the forefront of animation channels on all major platforms. After "Peppa Pig" became popular, Entertainment One obtained trademark authorization. The scope of authorization includes: electronic products, clothing, toys and other fields. Because the image of Peppa Pig is particularly cute, these products are particularly popular once they are launched. It can be said that Peppa Pig has become a favorite. Many media and businesses want to cooperate with Entertainment One and expand the market for their products through the image of "Peppa Pig". Products under the "Peppa Pig" brand have also become a trademark. Infringement of trademark rights

However, some merchants have begun to sell products related to Peppa Pig without the authorization of Entertainment One. Chen sold Peppa Pig-related products on an e-commerce platform without permission. The LED lights in the image of Peppa Pig infringed upon the registered trademark use rights of Entertainment One Company, causing consumers to think that the products sold by Chen were genuine Peppa Pig products. After Entertainment One learned about Chen’s behavior, it sued Chen to the Shanghai Intellectual Property Court, requiring Chen to stop selling LEDs with the image of Peppa Pig, etc., and to compensate Entertainment One for economic losses and reasonable expenses totaling RMB 50,000. million, the Shanghai Intellectual Property Court accepted the case. Court Judgment

The Shanghai Intellectual Property Court held after trial that the plaintiff Entertainment One Company’s “Piggy Peppa Pig” registered trademark was approved for use on Class 9 cartoons, electronic publications and other products, and the defendant Chen The lamps sold are not the same or similar goods. Therefore, the registered trademark "Peppa Pig" involved in the case can be protected only if the trademark is recognized as a well-known trademark. The plaintiff Entertainment One Company proved that it has continued to promote the trademark "Peppa Pig" and that the trademark is extremely well-known and meets the conditions for being recognized as a well-known trademark under the law. Therefore, the court determined that "Peppa Pig" is a well-known trademark. . Based on the extent and consequences of Chen’s infringement, the court ruled that Chen should compensate Entertainment One Company for economic losses and reasonable expenses totaling RMB 30,000. Neither Chen nor Entertainment One chose to appeal.

However, many netizens also expressed whether the court’s judgment was too lenient and the cost of plagiarism was too low. Our country should increase the protection of intellectual property rights and trademark use rights. In addition, in this case? Qi? Even though it was recognized as a well-known trademark, it still won the support of many netizens.