The origin of Huangshanghuang in Guangdong:

"Imperial Bird Sauce Duck" was originally a folk recipe in the south of the Yangtze River. It is said that during the sixth period of Qianlong's six voyages to the south of the Yangtze River, a ship passed Poyang Lake and was in Gansu Province. On the riverside, next to the "Tengwang Pavilion", I suddenly heard a strange fragrance, so I went ashore to look for it. I saw two uncles and nephews in a thatched house, carefully blowing the fire to prepare ingredients. The sauced duck in the pot was clear, red and tender. Before savoring it carefully, its crispy and crispy flavor has penetrated into the five internal organs. Qianlong clapped his hands and praised it. He sighed that it was too late to eat this strange meal when he first learned about it. He immediately named it "Imperial Bird Sauce Duck", and later someone made it "Guangdong Huang Shang Huang" "That's why it got its name.

Guangdong Huangshanghuang is a subsidiary of Jiangxi Huangshanghuang Group, so Guangdong Huangshanghuang is a branch of the group

You can find out the details by going to the Electric Power Corporation

I hope the answer from Enterprise Ming Zinan will satisfy you

The development history of Guangdong Huangshanghuang:

Guangdong Huangshanghuang Food Guangdong Company is Jiangxi Guangdong Huangshanghuang Group Food A wholly-owned subsidiary of the Co., Ltd., the company was established in September 2001.

Originally called Jiangxi Guangdong Huangshanghuang Group Shenzhen Branch, (renamed after restructuring and reconstruction) Guangdong Guangdong Huangshang Huang Food Co., Ltd., referred to as Guangdong Huangshanghuang Guangdong Company.

The Group Food Co., Ltd. (hereinafter referred to as Guangdong Huangshanghuang) has now developed into a headquarters with more than 300 people.

Guangdong Huangshanghuang production capacity:

Guangdong Huangshanghuang Guangdong Company (hereinafter referred to as Guangdong Huangshanghuang) currently has more than 300 employees. It has a modern production and processing plant of 21,000 square meters and is independently responsible for the production and sales of the "Imperial Bird Brand" series of Guangdong Huangshanghuang products as well as market development and franchise agency related matters. Guangdong Huangshanghuang's annual production and processing capacity is 10,000

tons, the products have become a household name in the Pearl River Delta and even Guangdong, and are deeply loved by consumers. The duck-based livestock and poultry products produced and developed by Guangdong Huangshanghuang have formed six categories and more than 70 varieties. On the basis of inheriting and carrying forward the traditional technology and craftsmanship of the group company, it has formed With its own unique and efficient operating mechanism, Guangdong Huangshanghuang has strong technical strength and scientific research and development capabilities, and has established smooth marketing channels.

Guangdong Huangshanghuang brand, made in Guangdong:

Guangdong Huangshanghuang adheres to the group's goal of "creating an international brand, building a first-class enterprise, revitalizing national enterprises, and benefiting people all over the world". The corporate philosophy of "Quality first

Customer first, pursuit of excellence, never give up", down-to-earthly combines the development strategy of Guangdong Huangshanghuang Group with Guangdong's reality and public affairs

The current situation of the company has been organically combined and achieved remarkable results. A marketing network with "Shenzhen as the axis and radiating to the entire Pearl River Delta, Hong Kong

and Macao regions" has been initially formed. Currently, Guangdong Huangshanghuang has nearly 300 self-operated stores and franchised stores, which has laid a good foundation for the company to grow bigger and stronger.

Guangdong Huangshanghuang Corporate Social Responsibility:

Drinking water reminds you of the source. Guangdong Huangshanghuang people are very grateful and cherish the love of consumers for Guangdong Huangshanghuang roasted braised food. They cherish it very much. And thank you to all the franchisees

For many years, we have worked together with the company and worked hard. The company will adhere to the quality management philosophy of "strictly implementing standards, adhering to industry ethics, standardizing business behavior,

strict process operations, strengthening process monitoring, ensuring quality and safety, and providing quality services", and using superior services,< /p>

High-quality products reward consumers and franchisees. In order to create a world brand with national characteristics and make greater contributions to the revitalization of China's food industry.

Huang Shang Huang’s entrepreneurial history

In Nanchang and Jiangxi, “Huang Shang Huang” is a household name; even in other parts of the country, “Huang Shang Huang” is regarded as a delicacy There are also many people there. On the streets of Nanchang, "Huang Shang Huang" specialty stores can be seen everywhere; when people from other places come to Nanchang, they also want to try these "imperial birds" such as duck feet, duck necks, duck wings and sauce duck with unique flavors that "take one bite and never want to leave" The taste of food.

Laid-off - going to sea, Xu Guifen was forced to go to work

In the early 1990s, the unit's performance was not good, and Xu Guifen was laid off.

Being in her early forties is an embarrassing age for Xu Guifen, who is not well educated. At ten years younger, she can play drums again and open another business. With her youth and good physical strength, she can find another A job; ten years older, she can give up all her dreams and be quiet, focusing on taking care of the family's firewood, rice, oil, salt, and three meals a day.

But Xu Guifen is an unruly person. In October 1951, Xu Guifen was born in a three-generation business family in Nanchang. She was the fourth of eight brothers and sisters. My father's meager salary could not cope with so many mouths to eat and drink, and the family's life was always rough.

The "Cultural Revolution" began, and the businessman's father became a "cow ghost and a snake god" and was imprisoned in a "cowshed". Xu Guifen left the school due to her poor academic background and "suspending classes to start a revolution". The mother's meager income could not support her seven or eight children. Xu Guifen saw this and became anxious. When she was desperate, one day, she saw the thirsty Tanlian students and the crowds of people rushing on their way under the scorching sun, and suddenly an idea came to her - yes, sell tea.

From then on, every morning, she would go to the water pavilion half a mile away to fetch water; from then on, next to Nanchang Railway Station, there was always a little girl holding a kettle in one hand and a teacup in the other, among the crowd Keep moving through. Just like this, one bowl, two bowls, one cent and two cents, at the end of the day, although you can only earn 35 cents, but for the already impoverished Xu family, it is actually a considerable income. This was Xu Guifen's first business experience and her first life experience, although it was more bitter and sour. However, not long after selling tea, Xu Guifen and her family were sent to the countryside of Fengxin County under the call of "We also have a pair of hands and will not just live in the city."

Rolling around in the fields every day is a test beyond limits, both mentally and physically, for Xu Guifen, who grew up in the city. However, she did not want to be looked down upon by others, let alone be called a "bourgeois lady". She always persisted, even if she was not feeling well, she would not hesitate to say anything; even if she fainted, she would continue to work when she woke up. Therefore, she attended the commune and county activist conferences on the active study and application of Mao Zedong Thought; therefore, a serious illness almost claimed her young life.

In 1973, Xu Guifen was diagnosed with nephritis and returned to Nanchang. In the following years, she took care of children, worked as a small worker, and worked as a porter. In 1976, Xu Guifen got married. Like every woman, she longed for family, longed for happiness, and longed to rely on a strong shoulder to walk through every day of her life. At this time, there was a recruitment quota in her father's company, and Xu Guifen was assigned to work as a salesperson in a vegetable market affiliated to the vegetable company, thus taking a "formal" job. She cherishes this hard-won job opportunity and devotes herself to her work with great enthusiasm.

In 1979, she was transferred to Nanchang Meat Food Company and was appointed sales manager in 1984. She worked harder and studied voraciously. Slowly, doors of knowledge opened before her eyes, her horizons broadened, and her thinking became deeper. Perhaps her genes were doomed to restlessness, or perhaps her destiny was packed with ups and downs. Xu Guifen did not accept her fate happily and enjoy the rare leisure. She hopes to change herself, and through her own efforts, she hopes to have a try in the business world like Ashin in the popular Japanese TV series "Axin".

So she used her spare time to buy pig skins, scrape off the fat on the skins and dry them in the sun to earn labor fees; she made sausages to earn processing fees; she made dumpling fillings to earn craft fees ; She sells the deboned meat to earn the price difference. In order to master the craftsmanship of Hunan sausages, Xu Guifen and her friends rushed to Changsha. On the pretext of buying a large amount, they went to the sausage processing factory. They looked, asked and memorized, and learned the production process one by one. I don’t know if I should thank Xu Guifen for being laid off. Without this change, I’m afraid there would be no “Huang Shang Huang”, let alone Xu Guifen today.

Yes, Xu Guifen was pushed into the "business world", but who can deny that she was born to be a good "swimmer", but this time, she was upgraded from "amateur" to "professional" until Strive for gold and silver. With one stove and one pot, the "Emperor" was established under the Golden Rope Pagoda. After being laid off, Xu Guifen, like others, had been hesitant, distressed, and sad - after all, it had been more than ten years, from the prime of life to middle age, what would happen in the future? Regardless of what to do, the emotion alone makes people unable to let go.

However, Xu Guifen is a person who can afford to take things and let them go. Since the "iron rice bowl" cannot be achieved, we should simply make up our minds, turn pressure into motivation, turn difficulties into opportunities, and find our own way. With his understanding of the meat industry, Xu Guifen first conducted research on the cooked meat market in Nanchang. She discovered that people in Nanchang like to eat braised vegetables, and there are braised vegetables restaurants in many wet markets. However, in the huge city of Nanchang, there is not a single braised vegetable restaurant opened by locals.

At that time, the braised vegetable business in Nanchang was mainly run by Wenzhou and Chaozhou people. Wenzhou braised vegetables were rich in variety, but relatively bland, which was not suitable for the "fresh, fragrant and spicy" taste of Nanchang people; Chaozhou braised vegetables were mostly seafood. Products and braised goose, the varieties are relatively single. Xu Guifen thought that if the strengths of the two companies were combined and the weaknesses of the two were eliminated, a stewed vegetable dish suitable for the tastes of Nanchang people would definitely be popular. On February 9, 1993, "Nanchang Emperor's Roast Poultry Club" opened for business, located near the Shengjin Pagoda, the treasure of Nanchang. The Shengjin Pagoda was built during the Tianshu period of the Tang Dynasty. It is said that during the construction of the pagoda, an iron letter was unearthed, which contained four turns of gold rope, three ancient swords, and a gold vase containing 300 relics. It got its name.

It is said that the Shengjin Pagoda can suppress fires and eliminate disasters. The "Inscription of the Shengjin Pagoda" has a saying that "water and fire are both available, and it sits in the river city." Nanchang folk songs say, "The vines are broken, the gourds are cut, and the pagoda is broken." residual". At the beginning, the Roast Poultry Club had a store area of ??less than 8 square meters and only eight employees. The front store was a factory and the equipment was only a stove, an iron pot, and a tricycle for purchasing and delivering goods. There is no division of labor among several people. They do purchasing, production, delivery, whatever happens. Xu Guifen is both a manager and a clerk, taking the lead in doing the dirty work. No matter it is a sweaty summer or a cold winter, people can always see Xu Guifen pedaling a tricycle and struggling through the alleys.

In the early days of starting a business, suffering was natural, but not the most terrible thing. Xu Guifen was only worried about the quality of the sauced duck. Because the technology is not up to standard, the duck in the sauce is either salty or bland and unpalatable; sometimes the outside is burnt, but the inside is dripping with blood and raw; sometimes it is overcooked and chews like tofu in the mouth, with a poor taste. Seeing that the sales volume dropped every day, and only sold for two to three hundred yuan a day, Xu Guifen was extremely anxious. At this moment, the braised vegetable chef who was not very skilled in the art just left without saying goodbye, which made the Roast Poultry Club in danger even worse. Xu Guifen was forced to a dead end, and she began to look for teachers everywhere.

Someone recommended a master named Liu to her. Master Liu is indeed extraordinary. He just re-stewed the semi-finished products left by the previous master, and the color, flavor and flavor immediately improved greatly. However, Master Liu asked for a high price, but Xu Guifen did not hesitate and readily agreed. The roasted poultry club is becoming more and more prosperous day by day, and people's faces are also happy. But Xu Guifen was not excited for a long time. Master Liu made a request for an increase in wages. Faced with a dilemma, Xu Guifen agreed. With the financial resources of the roasted poultry club at the time, it was actually unaffordable. Besides, who could guarantee that Master Liu would not make similar requests in the future? Don’t agree, maybe one day Master Liu will also oil the soles of his feet, and no one can decipher his unique formula.

Xu Guifen decided to sit down and have a good talk with Master Liu. She expressed that she respects Master Liu's skills and understands Master Liu's choice, but if Master Liu can teach her the brine recipe and technology, she is willing to pay a one-time transfer fee of 5,000 yuan. Master Liu was moved by Xu Guifen's frankness and 5,000 yuan. He wrote down the recipe and guided Xu Guifen step by step to make a sauce duck that tasted the same as his own. Recalling the transfer turmoil, Xu Guifen said with deep emotion: At that time, I lacked his formula and technology, and he lacked my business acumen. The combination of these two is a business opportunity and a market.

I bought out his technology for 5,000 yuan, and he was impressed, and I became the biggest beneficiary. Following the same method, Xu Guifen spent 6,000 yuan to buy the recipe of a Wenzhou boss; she led her employees to go south to Guangdong and east to Zhejiang to ask for advice; she hired a skilled master chef as a consultant to learn brine roasting techniques; she hired famous doctors Famous experts teach nutrition knowledge and impart health food formulas. The hard work paid off. Based on the strengths of each company, and adding 30 Chinese herbal medicines such as Caoguo and Codonopsis pilosula, Xu Guifen's "Imperial Bird" Sauce Duck was finally released. After solving the product quality problem, Xu Guifen immediately set her sights on the market. She wanted Nanchang people to quickly recognize the "Imperial Bird" and be willing to pay for the "Imperial Bird".

At the end of 1994, Xu Guifen organized a promotion event for roasted and braised food, placing sauced duck cut into small pieces on the roadside for passers-by to taste at will. For a time, the saying "The emperor's duck with emperor's sauce is so delicious" was circulated in the streets and alleys of Nanchang like an advertisement. Many primary and middle school students passing by the roasted poultry club would mutter a few words, "You must taste the braised vegetables, and look for the emperor." Emperor". This is the first battle that "Emperor Emperor" faces in the market in its early stages of entrepreneurship. After winning the first battle, "Emperor Emperor" won word of mouth and the trust of Nanchang people. Half a year later, on the eve of the Children's Day, the "Emperor Emperor" launched another promotion craze with the theme of "Buy Braised Vegetables and Give Children Food", which not only attracted the attention of many parents, but also coaxed the children to drag their parents to the store. The "Emperor Emperor" ran away and became one of the hot news topics in Nanchang at that time. In January 1994, "Nanchang Huangshanghuang Roast Poultry Headquarters" was established. In November 1995, "Huang Shang Huang" was renamed "Huang Shang Huang". In the same month, the directly affiliated square store opened. In February 1996, the directly affiliated East Lake store opened. In March, "Jiangxi Huangshanghuang Industrial Co., Ltd." was established... Xu Guifen and her stories about ducks have gained more and more readers.

In 1996, "Huang Shang Huang" ushered in another key figure - Chu Jiangeng

If Xu Guifen founded "Huang Shang Huang" more out of necessity, because he was Forced, then her husband, Chu Jiangeng, joined "Huang Shang Huang" completely voluntarily, at least in Xu Guifen's case. Chu Jiangeng and Xu Guifen have many similarities: their families have a tradition of doing business, and they are both unsatisfied with the status quo. After completing their jobs, they both have a little bit of their own little ninety-nine... In 1981, Chu Jiangeng's bicycle factory opened a bicycle factory in the downtown area. In the sales department, he volunteered to contract the company with an annual profit target of 5,000 yuan. Because of the good management, at the end of the year, the profit was 10,000 yuan.

In the second year, the factory raised its operating target to 20,000 yuan, and Chu Jiangeng took it again without saying a word. He tried every means to establish relationships with several famous bicycle manufacturers, manipulating both purchase and sales. He also expanded his business to motorcycles, making a small sales department prosperous and doubling its performance year after year. Soon, the name of the factory was changed to an electric tool factory, and Chu Jiangeng was transferred to the sales department, giving him the opportunity to use his talents in a larger field.

In the early 1990s, Chu Jiangeng was transferred to the Provincial National Defense Work Office with his original factory leaders and became a civil servant on the royal diet. Soon, he became the deputy director of the unit's office in Zhuhai and became the head of the industrial and trading company run by the office. The hard work in Guangzhou, Zhuhai, Hong Kong, Macau and other places enabled Chu Jiangeng to more truly feel the true meaning of reform and opening up, and more fully unleash his business talents. Chu Jiangeng joined "Huang Shang Huang" in 1996, which was a pivotal year for "Huang Shang Huang" from the startup stage to the growth stage. When "Huang Shang Huang" completed its initial accumulation and developed from a small family workshop into a family-owned company, family members, relatives, and close friends joined in one after another. Everyone is ranked according to seniority, and each takes charge of his own stall. The rules are agreed upon verbally, and management relies on the constraints of family ties and blood ties.

At first, this model worked. "Brothers fight tigers, and fathers and sons fight in battle." There is no doubt about everyone's loyalty to the cause. But gradually, the disadvantages of this model have become more and more obvious, and have even become an obstacle to corporate development. Xu Guifen knew very well that if things continued like this, the foundation she had worked so hard to create would either not grow or not grow, and she would have to destroy it herself. She is determined to start an internal revolution, "regardless of the relative or distance, the virtuous shall prevail." As long as he is a wise and capable person, he will be used by his relatives, even if he is not a relative. If he is mediocre, he will not be used by his relatives.

When Xu Guifen recruits talents from society, the first person she thinks of is her husband, Chu Jiangeng. With the support of Xu Guifen, Chu Jiangeng, who took office as the general manager of Huangshanghuang Industrial Co., Ltd., first started by rectifying the company's system, improving the company management's understanding of market laws, implementing strict and scientific management, and establishing a standardized financial system. , the production of "Huang Shang Huang" has gradually entered a healthy track. Long-term working experience in state-owned enterprises, especially the experience of going south to Zhuhai to compete in the business world, made Chu Jiangeng like a duck in water in "Huang Shang Huang".

After clearing assets and capital and clarifying his family background, he began to fully implement the brand strategy and build the core competitiveness of "Huang Shang Huang".

The market positioning was determined based on the blue-collar consumption level and common people’s food culture, and the pursuit of "I have what others have, and what others have has my specialties". Among the various roasted braised products in Nanchang, "Huang Shang Huang" finally stood out and became a daily meal for ordinary people. It is an indispensable main dish at holiday parties and banquets, and is highly praised by many catering experts. Immediately afterwards, Chu Jiangeng set out to expand the business scale of "Huangshanghuang", adjust the market layout, and strive to allow every Nanchang citizen to purchase "Huangshanghuang" products most conveniently. In fact, when he was still working in an industrial and trading company, he opened a "Huang Shang Huang" roasted poultry branch in Nanchang Bayi Square, and the business has been good. This time is no exception. Within half a year, "Huang Shang Huang" opened more than ten branches, each one popular.

Although the long queue in front of the "Huang Shang Huang" store made some colleagues jealous, and they tried their best to fight against "Huang Shang Huang", but this year, the output value of "Huang Shang Huang" doubled. After a while. The next year, in 1997, Chu Jiangeng resorted to his second move after taking office - the chain agency system. Chu Jiangeng knew that in order to gain a foothold in the roasted brine market, "Huang Shang Huang" must further expand sales channels and expand market share. However, the idea of ??rapidly increasing business outlets in a short period of time using only his own funds was unrealistic. He decided to borrow other people's chickens and lay his own eggs. In more than half a year, in accordance with the requirements of the same decoration, the same logo, the same distribution, the same price, and the same management, more than 80 chain stores have joined, and the sales revenue of "Huang Shang Huang" has doubled again.

In 1998, Chu Jiangeng began to build a sales network covering the whole province and radiating outside the province, implementing a general agency system based on administrative divisions, organically combining the company's dedicated management with regional fragmentation management, and at the same time strengthening Monitor the system and improve the market feedback mechanism. This year, the "Huang Shang Huang" chain store has grown to more than 130 stores, with sales revenue reaching 13.5 million yuan. The market share in Nanchang exceeds 80%, and the varieties have also developed to more than 60 series in four major series: barbecue, braised, fried and cold. .

Some people say that two people are indispensable to explore the road to success of "Huanghuanghuang". One is the founder Xu Guifen who holds the answer, and the other is the president Chu Jiangeng who holds the key to the secret. In the first three years after Chu Jiangeng took office, "Huang Shang Huang" achieved fission expansion. Not only did the chain store develop from Xihu District to the entire Nanchang City, but also from Nanchang City to the surrounding four counties and five districts, and then covered the entire province and the whole country. Regional brands continue to extend and expand into large regional brands, output value doubles year after year, and the company is on the "fast track" from a family-owned company to a standardized modern enterprise.

"Huang Shang Huang" has an indissoluble bond with ducks and also with duck farmers. The "Imperial Bird" sauced duck produced by "Huang Shang Huang" is eaten wild in the Poyang Lake area. Free range red duck is the main raw material. With the rapid expansion of the production scale of "Huang Shang Huang", the demand for red feather ducks is increasing day by day. However, although Jiangxi's rural areas have a good ecological environment and water resources, and are uniquely endowed for the development of waterfowl breeding, they suffer from the lack of leading enterprises to drive them, and most of them are reared one by one.

"Huang Shang Huang" saw the huge business opportunities here, and began to explore a road to agricultural industrialization that could not only ensure the supply of raw materials to the company, but also make duck farmers rich. Adopting the "company + community + farmer" model, "Huangshanghuang" has established more than 300 village-level livestock, poultry, and aquaculture bases inside and outside Jiangxi Province. The processed agricultural products include pigs, cattle, sheep, rabbits, ducks, chickens, and geese. , aquatic products, vegetables, etc. "Huangshanghuang" signed long-term production and marketing contracts with these farmers, insisting on achieving "four fixes" (fixed breeding species, fixed purchase quantity, fixed purchase time, fixed minimum price), and at the same time provided farmers with high-quality seedlings, standard feed, Breeding technology, as well as slaughtering bases and cold storage equipment. In this way, farmers' business risks are reduced to a minimum and they have a "reassurance".

According to the agreement signed with the farmers, "Huang Shanghuang" will purchase the ducks from the farmers at a protective price no matter what fluctuations occur in the market. In 2005, affected by the "bird flu", the poultry product market in Nanchang was once very sluggish. A pound of feathered duck could only be sold for a minimum of 1.8 yuan. However, the contracted farmers of "Huang Shang Huang" could still enjoy 4.5 yuan per pound. The purchase price of RMB 10,000 was not affected by the "bird flu". Some farmers specially sent banners for this purpose, thanking "Huang Shang Huang" for protecting farmers' interests, but they themselves took the market risks.

A farmer named Tu Xiangping did some calculations: A 120-square-meter duck shed can raise 1,200 ducks and sell 1,180 ducks. After excluding various expenses, the income is 2,560 yuan, and each duck makes a net profit of 2.2 yuan.

If you raise three batches a year, you can earn 7,680 yuan. If the income from fish ponds is included, it can exceed 10,000 yuan. In order to establish a new link mechanism with farmers and further improve the degree of organization of farmers, based on the "company + community + farmer" model, "Huang Shang Huang" actively helps mature communities establish farmers' economic cooperation organizations and establishes The "Yongxiu Aicheng Farmers Breeding Cooperative" and the "Nanchang County Xinlianhuang Poultry and Meat Duck Breeding Association" were established, with more than 200 members, and a breeding model of "company + economic cooperative + farmer" began to form. "Huang Shang Huang" plans to build the loose breeding base into a compact and controllable base within three years, and build the scattered breeding base into a standardized and moderately large-scale green pollution-free base, so that " The duck breeding target of "Imperial Bird" has reached 10 million birds, driving 68,000 farmers on the road to prosperity.

Since 2002, Jiangxi has promoted the "one village, one product" experience in Japanese rural areas throughout the province, hoping to form a group of characteristic industries with strong market competitiveness, a group of industrial and agricultural industries with strong market competitiveness, and a group of industrial and agricultural industries with strong market competitiveness. As the main characteristics of leading enterprises and professional households, a group of mutually beneficial rural economic cooperation organizations have enabled a group of farmers and farmers to embark on the road to get rid of poverty and become rich through the development of characteristic planting and breeding industries. "Huangshanghuang" implements an agricultural industrialization management model, which not only conforms to Jiangxi Province's "one village, one product" construction idea, but also embodies the social responsibility of "Huangshanghuang" to pay attention to agriculture, care for farmers, and build a new socialist countryside.

When you are rich, you think about the source, and when you are rich, you think about progress. The people of "Huang Shang Huang" clearly know that their success cannot be separated from the good era of reform and opening up, as well as the care of thousands of ordinary people and even the entire society. They try their best to give back in their own way. They not only devote their enthusiasm to "agriculture, rural areas and farmers" and promote the construction of poverty alleviation projects, but also contribute to the society with love, devote themselves to the cause of color and luster, and promote the implementation of re-employment projects. In the 13 years since its establishment, "Huang Shang Huang" has donated more than 10 million yuan in materials and materials to public welfare undertakings such as the Hope Project, the "Spring Buds" Project, the Warmth Delivery Project, and Flood Control and Disaster Relief, and has laid out more than 4,000 laid-off workers. It has not only received praise from the people, but also Received commendation from the government.

On September 6, 2004, the Huangshanghuang Food Industrial Park in Xiaolan Industrial Park, Nanchang County was completed. The industrial park covers an area of ??300 acres, with a total investment of 150 million yuan, and introduced the world's leading Japanese new air conditioning and preservation technology. and equipment, becoming the largest Chinese cooked food processing base in China and a national-level demonstration project for deep processing of agricultural and sideline products. The completion of the industrial park has greatly improved the production and processing capabilities of "Huang Shang Huang". At present, "Huang Shang Huang" has 9 subsidiaries and more than 400 sales stores. In 2005, its sales revenue exceeded 400 million yuan.

Over the years, "Huang Shang Huang" has continuously explored the standardization and large-scale processing of Chinese-style roasted brine products, promoted the company's technological improvement, and implemented a series of process innovations.

——Using advanced vacuum breathing marinating technology to marinate poultry meat carcasses with low salt. This process has short curing time, high efficiency and good quality. At the same time, brine boiling, brine transport, pickling and brine storage are completely automated, which greatly reduces labor intensity and ensures product safety.

——Applying ozone sterilization technology to the rinsing process of raw materials for cold dishes is both safe and ensures the taste and nutrition of the product.

——The vacuum rapid cooling technology commonly used in Western meat product processing is applied to the production process of Chinese sauce-braised meat products, so that the product can be cooled from 90°C to 20°C in 15 minutes and quickly overcome bacteria. The temperature zone of 20-25℃ where it is easiest to breed is to avoid possible contamination during the cooling process.

"Huang Shang Huang" adheres to the whole-process quality management of "from the duck shed to the dining table". It requires all employees to establish a comprehensive quality and safety awareness, while introducing modern quality testing equipment and introducing an advanced quality management system. , forming a quality control and monitoring mechanism from source to final product. "Huang Shang Huang" has successively passed ISO9001 international quality system certification, QS certification and HACCP certification. It is the first company in the country to obtain green food certification for its sauce duck series products.

At present, the duck-based livestock and poultry meat products developed by "Huang Shang Huang" have formed 5 major series and more than 100 varieties, and have successively won the International Famous Brand Food of China International Food Exhibition and the National Famous Food Exhibition It has won many honors, including the Gold Medal of the National Food Industry Exhibition, the National Food Industry Famous Brand Product, and the China International Agricultural Exhibition Famous Brand Product. "Imperial Bird" sauce duck is known as "the first unique sauce duck product in the country". "Imperial Bird" sauce duck, sesame duck, duck wings and duck feet have passed the China Green Food Certification Central Certification and obtained the right to use the green food mark. , the "Imperial Bird" trademark was also rated as a famous trademark in Jiangxi Province.

Not only that, "Huang Shanghuang" has ranked among the top 500 private enterprises in China. It is the only large-scale modern enterprise in Jiangxi Province that has entered the top 50 in the national meat industry, and is among the top 100 in China's food industry. . At the same time, "Huangshanghuang" was rated as an outstanding key leading enterprise in national agricultural industrialization, a "top ten" leading enterprise in agricultural industrialization in Jiangxi Province, and a top ten enterprise in the food industry in Jiangxi Province.

Today, "Huang Shang Huang" put forward its own "Eleventh Five-Year Plan": highlighting the "agricultural prefix", closely following the "duck prefix", using reform as the driving force and science and technology as the means , based on resources, relying on bases, using contracts as links, and focusing on economic benefits, we will continue to enhance the cohesion, competitiveness, growth, innovation, and driving force of the enterprise, and create the largest food industry in Jiangxi Province. The export-oriented, technology-based, collective private enterprise has achieved a "quadruple" of industrial added value, sales revenue, profits and taxes, and has entered the top 100 private enterprises in the country. The detailed goals are: to achieve the first "double" in 2007, with sales revenue of 460 million yuan, and strive for 600 million yuan; to achieve the second "doubling" in 2010, with sales revenue of 1 billion yuan, and to strive for 1.2 billion yuan.

"There will be times when the wind blows and the waves break, and the clouds and sails are hung directly to help the sea." Today, "Huang Shang Huang", a super ship in the Chinese food industry, is on its own channel, working hard towards its set goals. The voyage ahead may be windy, rainy, wavey, or have many unexpected difficulties and obstacles. However, the most difficult days have finally passed. The people of "Huang Shang Huang" have grown together with their business. The company's diversified development strategy has achieved obvious results. Not only the main business of roasting and braising meat has continued to strengthen, but also the tertiary industries such as catering, entertainment, and real estate have also gained momentum. Get promoted quickly. The two children of Xu Guifen and Chu Jiangeng have already taken leadership positions in the company, and the "Huang to Huang" handover plan is proceeding steadily.

The young people who shoulder the important task of building a century-old store are just like their parents, not afraid of wind and rain and like to work hard. They believe that after the storm there must be brilliant sunshine. Just like the lyrics of the song "Song of Glory": "Facing the morning glow, facing the sun, the colorful phoenix flies in the nine heavens, shouldering the entrustment of the red earth, gathering the fragrance of flowers... You have gone through the difficult journey of starting a business. Road, you have played a majestic movement... unite and work hard, be pragmatic and innovative, and the future will be more brilliant..."