First of all, the registered trademark owner and the rights user must be consistent! So you failed the review.

In other words, if you open Taobao in the name of a company, you must also apply for a business license when registering a trademark. The two are the same rights holders!

The difference between having and not having a trademark depends on whether you need to protect your trademark rights in the future!

It is recommended that enterprises intending to do business for a long time apply to register a national trademark as soon as possible! It is best to apply for trademark registration before applying for a Taobao store, because the "Trademark Application Acceptance Notice" can be obtained within 15 working days of filing a trademark application. With this certificate, you can open a store on Taobao/Tmall in the name of a trademark certificate. This is the method currently recognized by Taobao and Tmall. Remember to replace the registration certificate as soon as it comes out!