Trademark awareness refers to the trademark owner’s understanding of the value and role of the trademark in the process of using the trademark, the concept of self-protection of the trademark he enjoys, and the awareness of law-abiding when using the trademark. For a country, the number of registered trademarks is a concrete reflection of the level of economic development. Developed countries benefit from their high level of economic development and strong trademark awareness, while my country's trademark awareness is relatively weak. The main root cause is a lack of understanding of the value of trademarks.