The establishment time and background, logo and name, quality and positioning are different.

1. Founding time and background: New Balance was founded earlier, in 1906 by Mr. William J. Riley in Boston, the marathon city of the United States. New Balance (China) Technology Co., Ltd. was only established on November 22, 2016. It is mainly engaged in the wholesale of shoes, clothing and other products.

2. Logo and name: New Balance's logo is "NB", while New Balance's logo is "N" with the British flag behind it. The trademarks and names of the two brands are clearly different, and consumers can distinguish them through these characteristics.

3. Quality and positioning: As a big brand with many years of history, New Balance's shoes are very exquisite in design and workmanship, and they often release limited edition shoes. As a new domestic brand, New Balance's quality materials may be slightly inferior in comparison.