Introduction of Redmi
From the initial positioning, Redmi series is the product positioning of volume. Redmi 1 chose MediaTek's 28nm quad-core office and processor, and the screen was AUO's 1280 multiplied by 720p, which cooperated with China Mobile and QQ space. At the price of 799 yuan, this thousand yuan machine is unstoppable. At that time, the data was that the first batch of 654.38 million units were sold, and more than 9 million users made reservations through QQ space.
On 20 19 65438+ 10/0, Xiaomi will hold a new product launch conference in Beijing, at which time a brand-new independent brand, Redmi Redmi, will be launched. In response to comments from netizens, Lei Jun said that separating Xiaomi from Redmi and developing in different directions can make Xiaomi brand better. Redmi Redmi focuses on the ultimate cost performance, focusing on the e-commerce market, and Xiaomi focuses on high-end and new retail.
Lei Jun said that English brands are simple and practical English words, and it is difficult to register trademarks worldwide. The name Redmi has been used abroad for many years and is well known to the public. Redmi's translation was insisted by hugo barra, former global vice president of Xiaomi.