The focus of soft article marketing and promotion to increase sales is to accurately locate your target customers, create touching content for target customers, content that can solve user needs, achieve widespread forwarding and fission effects, and create content that can be widely forwarded and fissioned, and be used in The content reasonably guides users to find the products or services they need, conclude transactions, and increase sales.

The operation process of soft article marketing and promotion:

1. Choose an attractive title according to user needs

Whether a soft article looks good or not, first we What you look at is the title. Whether the title is attractive and whether it can catch the reader's attention is crucial, especially for soft articles on the Internet. An unattractive title will have no click-through rate. Therefore, from the perspective of soft article writing, how to write the title of the soft article is the most important link. Only if you know how to understand the characteristics of human nature and capture people's curiosity can you write a good headline that attracts attention. The title of an article accounts for 70% of the decisive factor in whether an average user reads an article. Of course, the title can also be excessive, otherwise the content will be empty and counterproductive. At the same time, attention should also be paid to the fact that the title is easy to understand.

2. Underwear planning, copywriting that solves user pain points and user needs

If a soft article has no meaning to the reader, then no matter how vivid the soft article is, it will not have much effect. Only by planning and writing based on users' pain points and providing readers with effective helpful content can the role and effect of soft articles be improved.

3. Combining touching stories with products and services

Don’t go straight to the brand products at the beginning of marketing soft articles, especially story-type soft articles. Do some foreshadowing first. There is a touching story that creates a sense of suspense and tension, guiding readers to keep reading, allowing them to enter the core content of the story unconsciously, and then naturally embeds advertising information into the content to achieve the effect of publicity.

4. Arouse buzz and spread, achieve the effect of forwarding and fission

A good soft article will often arouse buzz from readers, whether it is from personal experience Or if the inner feelings can make readers resonate and feel something. If it can be helpful to users, it will achieve the effect of forwarding and fission. Then it will really achieve the effect that everyone knows.