in order to further promote the convenience of registration and simplify the name registration procedures, according to the requirements of Guangdong Commercial Registration Regulations and the Trial Measures for the Administration of Independent Declaration and Registration of Enterprise Names in Guangzhou, the name registration business was independently declared throughout the city. An applicant's application for enterprise name within the administrative area of Guangzhou shall be handled by the independent declaration system of enterprise name. However, if it is prefixed with the words "China", "China", "National" and "International", if the words "China", "China" and "National" are used in the middle of the name, the three names excluding administrative divisions shall be approved by the State Administration for Industry and Commerce.

1. Steps to apply for enterprise name:

1. Apply for pre-approval and registration of enterprise name.

2. Time limit for acceptance and review: the name of the application is approved and registered in advance. Where all documents and certificates are complete, the administrative department for industry and commerce will complete the approval or refutation procedures for the name of the application after acceptance.

3. Registration jurisdiction: The administrative authorities for industry and commerce shall implement hierarchical registration management for enterprise names.

2. Procedures for soft change of enterprise name:

1. Handling procedures, fill in the application form and submit the application documents. Note: Before handling the application for change or supplementary registration, you need to make a general inquiry about software registration.

2. Fill in the application form. On the central website, first register the user, then log in, fill in the application form online as required, and then confirm, submit and print it.

3. Submit the application documents, and the applicant or agent shall submit the registration application documents as required.

legal basis: article 32 of the trademark law of the people's Republic of China shall not damage the existing prior rights of others, nor shall it preempt the registration of trademarks that have been used by others and have certain influence by unfair means.