At the climax of 1956 cooperation, tongchang vehicle store began to be included in the national construction track. On May 1958 and 1 day, Tongchang Vehicle Store merged with 266 other vehicle stores, parts factories, small iron works and individual silversmith shops, and Shanghai Bicycle No.3 Factory was established by public-private partnership.

On June 1958, June 12 and June 14, Shanghai No.3 Bicycle Factory published "ranking trademark advertisement" in Liberation Daily and Wen Hui Daily for two consecutive days, and * * * received thousands of applications. Three candidates won the "Phoenix". Among them, the "Phoenix" designed by deaf Bai Zhou is the most popular. In the factory staff voting, more than 90% of the votes were voted for this "Phoenix".

1959 65438+ 10/month 1 "Phoenix" brand creation. In February of the same year, 65,438+0,000 trial-produced "Phoenix" bicycles were born. Phoenix has taken off. The technological innovation ability and speed of "Phoenix" soon surpassed the bicycle industry leader "forever" at that time. By the 1970s, the composite index of "Phoenix" surpassed "Permanent" and became the industry leader.

In March, 198 1 merged with Shanghai Automobile Crane Factory, which made "Phoenix" grow stronger and greatly satisfied consumers' demand for "Phoenix".

Today, "Phoenix" has more than 500 varieties in 7 series, including ordinary cars, trucks, light vehicles, sports cars, special vehicles, racing cars and electric vehicles. "Phoenix" trademark is registered in 90 countries and regions around the world.

Phoenix will change the previous operation mode of OEM, establish the northern production base in Tianjin, and establish the southwest and southeast production bases in Chengdu, Sichuan and Dongguan, Guangdong.

Phoenix brand has experienced the baptism of half a century, and now Phoenix is full of youthful vitality and vigor after reform. The history of Phoenix will be continued, and the future of Phoenix will be more brilliant.