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Jinwei Beer Company Profile

Jinwei Beer Group Co., Ltd. (formerly known as Guangdong Beer Group Co., Ltd.) is a Hong Kong listed company (stock code 0124). It is a holding company of the Guangdong Provincial Government in Hong Kong's largest enterprise, Guangdong Holding Group Co., Ltd. . In August 2004, Kingway Beer Group became a constituent stock of Hong Kong's Hang Seng Composite Index. Jinwei Beer Group specializes in beer brewing and sales. It has jurisdiction over Shenzhen Jinwei Beer Co., Ltd., Shenzhen Jinwei Beer Brewing Co., Ltd., Jinwei Beer (Shantou) Co., Ltd., Jinwei Beer (Dongguan) Co., Ltd., Jinwei Beer ( Tianjin) Co., Ltd., Jinwei Beer (Xi'an) Co., Ltd., Jinwei Beer (Chengdu) Co., Ltd., Jinwei Beer (Foshan) Co., Ltd., Guangdong Jinwei Beer Sales Co., Ltd. and other wholly-owned subsidiaries. They are all large-scale modern beer production bases with an annual production capacity of more than 200,000 tons, with a total production capacity of 1.6 million tons. They are the first Guangdong real estate beer brand to have a national layout. In January 2004, the internationally renowned Heineken Beer Group joined Kingway Beer through Heineken Asia Pacific Brewing (China) Pte. Ltd., holding approximately 21% of the shares of Kingway Beer Group and becoming Kingway Beer's international strategic partner. Jinwei Beer has the most advanced modern beer production technology and equipment in China and even in the world, and enjoys the reputation of "Technology Jinwei" in the Chinese beer industry. In March 2003, Jinwei Beer's green process application research officially passed the appraisal of national authoritative experts, and in June 2004, it was listed as a key national scientific and technological achievement promotion project by the Ministry of Science and Technology. Jinwei has become the first advocate of green beer in China for “brewing without formaldehyde”, driving technological innovation and technological progress in the industry. Kingway Beer Group is the first domestic beer production enterprise to obtain ISO9000 quality assurance system (BSI) international certification. With the company's quality policy of "let every bottle of beer score 100 points", it has established a customer-oriented quality assurance system , the products are deeply loved by consumers for their healthy, safe and fashionable image. In April 2005, Kingway Beer passed the three certifications of HACCP, ISO14001 and OHSAS18001, becoming the first production enterprise in the national beer industry to pass these three certifications at once. Jinwei beer products are mainly sold in Guangdong, Tianjin, Shaanxi, Sichuan and other places with factories, and are also sold to more than 20 provinces, municipalities and autonomous regions in South China, North China, Northeast, Southwest, Northwest and other regions as well as Hong Kong, Macau, Southeast Asia and other regions. In September 2002, Kingway Beer won the title of "China Famous Brand Product" and became one of the eight major beer brands in China. It won this honor again in 2005. In 2004, all Kingway Beer products were the first to pass the national "green food" certification; in June 2005, In September, the "Jinwei" trademark won the honor of "China's Well-known Trademark". Kingway Beer has also won the title of "Hong Kong Super Brand" for three consecutive years, ranking first in domestic beer sales in the Hong Kong market. Jinwei Beer Group has established a corporate culture system with "integrity, probity, harmony, and efficiency" as its core values. It has formed an internal philosophy of "everyone loves their job and is dedicated to their work, everyone is fully committed, everyone is innovative, and everyone is dedicated to their work." "Pleasurable" excellent corporate humanistic ecological environment. Jinwei Beer pays attention to people's livelihood, takes "brewing the people's favorite beer" as its corporate pursuit, and takes integrity as its bond. It publicly promises not to ask for a penny from suppliers and distributors, and not to owe suppliers or distributors a penny. Established new strategic partnerships with suppliers and dealers. Jinwei Beer Group has a management team that is united and enterprising. Ye Xuquan, chairman of the board of directors, is a national model worker, an "outstanding Communist Party member" in Guangdong Province, a model worker in Guangdong Province, one of the top ten outstanding youths in Guangdong Province, one of the top ten marketing figures in the 2003 China Marketing Awards, one of the top ten economic figures in Guangdong Province, The first "Shenzhen Businessman" Excellence Award and other honors. He is also a famous lyricist in China and the vice chairman of the Chinese Music and Literature Society. His lyric works such as "The Story of Spring" and "Always Follow You" have won the "Five One Project Award" and the "Golden Bell Award" many times. ” and other top national music awards. Jinwei's ten-year plan is to reach an annual production capacity of more than 3 million kiloliters and an annual sales volume of more than 3 million kiloliters by 2014, becoming China's first-class beer enterprise group.