(1) After the successful registration of the EU trademark, it can be protected by 26 EU member States (Britain has already left the EU), and it is not necessary for each country to apply one by one.

(2) The cost is relatively low. The EU trademark registration fee is far lower than the total fee for each application by EU countries, and the trademark renewal fee is relatively low.

(3) It is more convenient to transfer, change and renew trademarks, and it can take effect in all EU member states in one operation.

The disadvantages of EU trademark registration;

The EU trademark requires that the trademark itself is highly significant, and some members object to the trademark. If the objection is established, the trademark will be rejected.

List of 26 member States of the European Union:

Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden, Hungary, Poland, Czech Republic, Slovenia, Slovakia, Estonia, Lithuania, Malta, Cyprus, Romania, Bulgaria.