Everyone is talking about registering a trademark. What are the steps to register a trademark? Then let's take a look at the steps of the trademark registration company brought by the following small series, which may have what you need. Trademark registration steps
1. Registration preparation Choose the registration method: one is to apply for registration at the Trademark Office of the State Administration for Industry and Commerce; The other is to entrust an experienced trademark agency to organize agency services. Before registration, it is best to find an authoritative inquiry company to make inquiries before registration, so as to reduce the risk of trademark registration and improve the certainty of trademark registration.
2. Prepare materials, including trademark drawings, apply for people's ID card and a copy of the business license of the enterprise and submit the copy; An application for trademark registration with the official seal of the unit.
3. Start applying
4. Apply according to the classification of goods and services. When applying for registration, the categories of goods or services that use trademarks shall be determined according to the classification of goods and services classification table; Where the same applicant uses the same trademark on different categories of goods, he shall apply for registration according to different categories.
5. The date of application shall be determined based on the date when the Trademark Office receives the application. Then there are three procedures: trademark examination, preliminary examination announcement and registration announcement.
6. Obtain a trademark registration certificate. How to register a trademark
Choose your favorite trademark. The range that can be selected includes characters, figures, numbers, letters, color combinations, and any combination of the above elements. According to the latest trademark law, sound can also be registered as a trademark.
to the official database and trademark inquiry system? China Trademark Network? Inquire about the prior registration, evaluate the registration risk, revise it repeatedly, finally determine the trademark to be registered, and make the trademark logo pattern.
Prepare application materials for trademark registration:
1. Application for trademark registration;
2. power of attorney (if an agency is entrusted);
3. main certification materials (personal ID card and individual business license, business license of the company as an enterprise legal person).
4. Submit application materials. It must be submitted in person in the registration hall of the State Trademark Office.
5. Wait for formal examination by the Trademark Office, and issue a notice of trademark acceptance after passing the examination. The time is about 6-8 working days (that is, about 3-4 months). If the formal review fails, it is necessary to make corrections or resubmit the application.
you can stamp the trademark after receiving the notice of trademark acceptance? TM? Identification for use.
6. It takes about 16 months from submitting the application to finally obtaining the trademark registration certificate, of which about 3 months after submitting the application, the first 9 months after accepting it are scheduled for review, the last 3 months are the announcement period after passing the examination by the Trademark Office, and finally it takes about 1 month to make and issue the certificate. Applicants should always pay attention to whether there are objections raised by others during the announcement period, and submit an objection defense according to the notice of objection defense issued by the Trademark Office to safeguard their legitimate rights and interests.
7. After the above process, if it is successful, you can get the trademark registration certificate. The term of trademark registration and protection is 1 years. You can apply for trademark renewal 12 months before the expiration, and the official fee is 2, yuan (it can be renewed within the extension period of 6 months after the expiration, but you need to pay an extra extension fee of 5 yuan). After this renewal, the term of trademark exclusive right is extended for 1 years, and the use can be extended repeatedly.
Note: The whole registration process spans about one year. Applicants should always pay attention to the change of trademark status and accept the documents issued by the Trademark Office in time to avoid unexpected situations of trademarks. If the applicant entrusts an agency filed by the State Trademark Office to handle trademark registration matters on his behalf, he only needs to sign the application and power of attorney made by the agency, and hand over the trademark logo and the main certification documents to the agency, and the professional trademark agent in the agency will handle the rest. Benefits of trademark registration
1. It is convenient for consumers to recognize the brand and shop.
2. The trademark registrant has the exclusive right to use the trademark and is protected by law.
3. through trademark registration, you can create a brand and preempt the market.
4. A trademark is an intangible asset, and its value can be evaluated.
5. A trademark can be transferred, licensed to others, or pledged to realize its value.
6. Trademark is also a necessary condition for quality inspection, health inspection and bar code.
7. What are the principles for local industrial and commercial bureaus to supervise the quality of goods and services through the management of trademarks?
The naming of brands should adhere to the following seven principles:
(1) The principle of easy reading and remembering
Only when the brand name is easy to read and remember can it play its identification function and communication function efficiently. Therefore, this requires enterprises to be concise, unique, novel and loud when naming brands.
1. Concise. The name is simple, concise and lively, the number of words should not be too many, and it should be easy to spread. For example, when IBM was in the brand operation for a long time, consumers couldn't remember who it was, and later it was found that it was because of the name problem. Its original name is InternationalBusinessMachines, which is not only difficult to remember, but also difficult to read and write, and there are great obstacles in its dissemination. Later, IBM was reduced to? IBM? Three letters, so simple and easy to remember and spread, finally created its high-tech field? Blue giant? The image of a leader.
2. Unique. Brand names should show their unique personality and be clearly distinguished from other brand names or express their unique brand connotation. Such as? Red beans? The name of the shirt has the cultural characteristics of China, and it will touch things and remind you of Wang Wei's poems? Red bean shrubs grow in the south, and in spring they sprout many branches Hope miss the person to collect more, Xiao Xiao red bean caused people. ?
3. novelty. Brand names should be fresh, keep pace with the times, have a sense of fashion and create new concepts. For example, China Mobile launched a communication product for young people named? M-Zone? , it is more novel and fashionable, so it also wins the popularity of young people. There are also some restaurant names that are more fresh and contemporary, such as? Spicy temptation? Wait.
4. Loud. Refers to the brand name should be catchy and pronounced loudly to avoid words that are difficult to pronounce or have bad phonology. For example, wow, haha, being on the good side, etc.
(2) Respecting culture and crossing geographical restrictions
Brand naming must consider the adaptability of the brand in the future development process, which should not only adapt to changes in the market, time and space, but also adapt to changes in geographical space. Specifically, it should adapt to the cultural values of consumers and the cultural values of potential markets. Due to the differences in history and culture, language habits, customs, national taboos, religious beliefs and values of consumers in different countries and regions around the world, their views on the same brand will be different. Maybe a brand is very beautiful in this country, but in that country, its meaning may be completely opposite. For example, the panda is very popular in many countries and is a symbol of peace and friendship. However, in Islamic countries and regions that believe in Islam, it is considered a fat pig and a bad symbol. Crane stands for longevity in China and Japan, but it is regarded as the representative of fools and prostitutes in France. Chrysanthemum is the national flower in Italy, but it is a symbol of bad luck in France, and it is regarded as a demon flower in some countries in Latin America. Another example is the bat in our country, which is considered to have a beautiful association because it is homophonic with Fu, so it is there in our country? Bat? Electric fan, but in English, Bat translated into English means vampire.
Many digital brands in China are only named after Chinese characters, which has become a major obstacle to the internationalization of domestic brands due to differences in country, language and culture. Some brands adopt hanyu pinyin as a workaround, which proved to be unworkable, because foreigners don't understand the meaning of pinyin. CHANGHONG, for example, takes its Chinese pinyin CHANGHONG as its annotation trademark, but changhong has no meaning in the eyes of foreigners. Hisense, on the other hand, has a global strategic vision and is registered? HiSense? English trademark of, it comes from highsense, right? High sensitivity and clarity? This is in line with its product characteristics. At the same time, highsense can be translated as? High knowledge? , which embodies the great ideal of the brand. In the international naming of China brands, due to the ignorance of foreign cultures, there are always some things that make Chinese people laugh and cry, such as? Fangfang? When brand toothpaste and cosmetics entered the international market, the trademark was translated into? FangFang? And fang means in English? Poisonous snake teeth? In this way, who dares to put toxic things in their mouths and touch them, so the naming of this brand can open up the international market.
(III) Principle of Ambiguity
The naming of a brand can make consumers imagine, but it must not make consumers ambiguous and associate ambiguity through homophonic. For example, Goldlion was originally named? Golden lion? What is the pronunciation of people in Hong Kong? Lose everything? Hong Kong people and some Chinese in Southeast Asia pay more attention to auspiciousness, so for a long time? Golden lion? No one cares. Later, after analyzing the reasons, Mr. Ceng Xianzi, the head of Goldlion, divided Goldlion into two parts. The first part of Gold was translated into gold, and the second part of lion was transliterated as Lilai, named? Goldlion? After that, the result changed completely, so to speak. Goldlion? It is inseparable from its beautiful name that it can develop to this day and achieve such brilliant achievements.
(4) Suggest product characteristics
When naming a brand, you can name it from the characteristics, functions, forms and other attributes of the product, so that consumers can see what it is at a glance from its name. For example, Wuliangye, Sprite, Jiajieshi, Band-Aid, Meijiajing, etc., are used in batteries, which appropriately expresses the characteristics of lasting and strong products; Goodyear is used in tires, which accurately shows the durable properties of products. Some of their brands have even become synonymous with similar products, making it difficult for latecomers to start. The name of BusinessCom makes it almost synonymous with PDA. When consumers buy a PDA, most people will directly name it and even think that BusinessCom is a PDA and a PDA is a BusinessCom. Of course, this brand naming also has some shortcomings. The brand name has a high correlation with the product, which is easy to make the brand synonymous with this product, and may bring trouble to the brand extension and diversification in the future, such as Golden Throat Treasure.
(5) Extensibility principle
When naming a brand, we should not only consider the above principles, but also consider the future extension of the brand. If the brand name is too closely related to the product, it will not be conducive to the brand's future expansion to other products or other fields. Generally speaking, a brand name with no specific meaning and no negative effects is more suitable for brand extension in the future. For example, SONY's name, whether in Chinese or English, has no specific connotation. Only from the name, it will not be associated with any type of products. In this way, the brand can be extended to any product field. However, it is difficult for consumers to have direct association with products in the initial stage of putting such named brands on the market, that is, consumers have known the brand for a long time.
(6) principle of protectability
protectability is the principle that brand names should be protected by law. Therefore, we must consider two points when naming brands: First, we must consider whether the named brand infringes on other brands and inquire whether the same or similar brands have been registered; The second is to pay attention to whether the brand name is within the scope of registration. Such as? Antarctic? Because of the lack of protection, brands are used by dozens of manufacturers. It is a pity that the advertising fee put in by one manufacturer has made a public expense for everyone. A large number of manufacturers have started predatory development and use of the same brand, which makes consumers confused and difficult to distinguish from each other. Facing the same brand, it is completely different in price and quality. Finally, consumers have settled the bill? Antarctic? On this brand, I gradually lost trust in it. This shows how important it is that whether a brand is legal or not can be protected.
(VII) Affinity Principle
Why do consumers like your brand rather than other brands is because your brand has affinity and emotional appeal, and the role of brand name is indispensable. Therefore, it is very important whether the brand name has affinity. The brand name must take into account the preferences of consumers, and it is best for consumers to experience the attention and benefits from the name. Shufujia, for example, makes people feel comfortable with their skin, and Jinliufu wine, which not only has affinity, but also caters to China people's pursuit and desire for happiness culture, and it is easy to impress consumers.
In addition, when naming a brand, we should also pay attention to the principle that the brand name should be disseminated and contemporary. In a word, it should be remembered that a good name for a brand is the top priority for brand operation. trade mark registration