At present, the business environment in the field of food and agricultural products circulation is not very good, and there are many fake and shoddy products under low-price competition. At the same time, high-quality agricultural products cannot have high quality and good price. China's agricultural products are facing the transformation from the past pursuit of output scale to the pursuit of quality, efficiency and brand. Brand building is the only way to promote agricultural products in China, because the brand is a beacon in the world commodity ocean, which represents strength, quality, integrity, credibility and quality. In brand building, we are willing to use Chinese geographical indication products, because we can promote ourselves quickly with geographical indication products. This is the case with Wuchang rice and Yangcheng Lake hairy crabs.
Geographical indication products refer to products produced in a specific region, whose quality, reputation or other characteristics depend on natural and human factors of origin, and are named after geographical names after approval and protected by regional patents. Geographical indication protection products include: first, products planted and cultivated in this area; Second, raw materials come from this region and are produced and processed in this region according to a specific process.
Bitter tea is rich in Jianghua area and is famous for its fragrance. It is not only a drink, but also a good medicine, which can treat accumulated heat, diarrhea and heart and spleen discomfort. It is widely used to treat colds. Bitter tea is fat and soft, with fat buds, and contains more effective components such as tannin and caffeine than ordinary tea. It is a high-quality raw material for making red brick tea. At present, the research on the separation of original seeds and the breeding of improved varieties of Kucha has been carried out.
Jianghua bitter tea is famous for its bitterness. Jianghua bitter tea, also known as Gaojiao tea, is famous for its "tea polyphenols" content, which is the highest in the province. It is one of the three non-alcoholic drinks in the world. It is rich in Jianghua Yao Autonomous County, Hunan Province. It has the effects of quenching thirst, relieving summer heat, refreshing and lowering blood pressure. Its taste is bitter first and then sweet, fragrant and memorable! Known for its delicate fragrance, it is not only a drink, but also a good medicine, which can treat diseases such as accumulated heat, diarrhea and heart and spleen discomfort. It is widely used to treat colds. Bitter tea is fat and soft, and its effective components such as bud fat, tannin and caffeine are higher than ordinary tea, so it is a high-quality raw material for making red brick tea.
Jianghua bitter tea is an ancient and precious tea variety in Hunan Province, which grows in the endless and misty Dayao Mountain. The tea polyphenols, amino acids and water extracts of Jianghuaku tea were 7.97%, 43.2mg/ 100g and 1.03% higher than those of the same kind, respectively. As early as the late 1970s, Hunan Tea Research Institute set up a special research group on Jianghua bitter tea to study Jianghua bitter tea for 30 years and cultivate new varieties of high-quality bitter tea. Niuguling bitter tea base of Jianghua Jiulongjing Tea Company was recognized as a pollution-free bitter tea production base in Hunan Province.
20 13 "Jianghua Guicha" declared by Yuehua Tea Industry Development Cooperative of Jianghua Yao Autonomous County passed the examination by the Agricultural Products Quality and Safety Center of the Ministry of Agriculture and organized expert review, and implemented the registration and protection of national agricultural products geographical indications. Jianghua bitter tea is a geographical indication product of agricultural products.
Litsea cubeba oil is a natural vegetable oil with high economic value and rich in-,and it is the main raw material of medicine, perfume, cosmetics and other industries. Yongzhou City is located in the subtropical border of southern Hunan, which is a hilly and mountainous area with abundant rainfall and suitable climate, providing a unique growth environment for all kinds of natural spices and oil crops. Other countries, especially western countries, have no production environment for this kind of products, and Litsea cubeba oil is an indispensable raw material for making spices. Litsea cubeba is mainly distributed in Hunan, and Hunan is mainly distributed in Yongzhou. There is a habit of planting Litsea cubeba in 9 counties and 2 districts of Yongzhou, with a natural wild area of 200,000 mu and a planting area of 6.5438+0.5 million mu. The average annual picking and processing capacity of Litsea cubeba oil is about 1.000 tons, and the high-yield year can reach1.020 tons, accounting for 45% of the national total and more than 60% of the total output of the province. ... class =' class1' > 2010/2, approved by AQSIQ, decided to protect litsea cubeba oil with national geographical indications.
The protection scope of geographical indication products of litsea cubeba oil in Yongzhou covers the administrative areas of Lengshuitan District, Lingling District, Shuangpai County, Dongan County, Qiyang County, Daoxian County, ningyuan county, Xintian County, Jianghua County, Jiangyong County and Lanshan County. Litsea cubeba oil in Yongzhou is a geographical indication protection product.
In Xialan Village, Dalupu Town, Jianghua Yao Autonomous County, there is a standardized early-maturing pear orchard of 200 hectares, which is lush and full of fruits. This is a specialty of Jianghua-Yaoshan Sydney. In recent years, Jianghua, with the precocious "Yaoshan Sydney" as the leading factor, has vigorously developed characteristic small fruits, forming a scale base of 3,840 hectares. Yaoshan Sydney has officially passed the certification of China Green Food Development Center. Jianghua County is located in the center of Nanling Mountain, the source of Xiaoshui, with unique environmental resources. The soil is rich in organic matter, deep soil layer, selenium and other trace elements, and the heavy metal content does not exceed the standard. Yaoshan Sydney is a characteristic small fruit with an average fruit weight of 250g g. Regular shape, clean fruit surface, no rust spots (bagged fruit), crisp meat and sweet taste. The yield per 667 square meters reaches 2,000 kilograms, which ripens early. From the middle and late June to the early July, it does not compete with other fruits for the time to market, and the domestic and foreign markets have broad sales space; High output value, bagging standard fruit direct sales to large supermarkets, wholesale price per kilogram of 7.6 yuan.
"Yaoshan Sydney" is rich in the unique environment of Jianghua Dayao Mountain, with small core and thin skin, delicious and sweet taste, crisp and slag-free, rich in trace element selenium, which can moisten the lungs and cool the heart, reduce phlegm and reduce fire, and is deeply loved by people. In 2008, the products successfully entered large supermarkets such as Vuormaa, Carrefour, Maisuilong and Xinyijia, and the price reached 20 yuan per kilogram. "Yaoshan Sydney" has become a "blessed pear" for the majority of Yao people in Jianghua to get rid of poverty and become rich. Yaoshan Sydney is a geographical indication product of agricultural products.