Lao Fengxiang’s jade is definitely real, and most of it is natural jade without any later artificial treatment. As a Fortune 500 company in China, a century-old national brand, and a famous jewelry brand in China, the quality of Lao Fengxiang must be guaranteed.
Lao Fengxiang, a listed company, one of China's top 500 companies, is a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang Silver House, which was founded in 1848. The creativity of its trademark "Laofengxiang" also originated from the name of Laofengxiang Silver House. It is a classic jewelry brand that spans three centuries in China.
Lao Fengxiang, founded in 1848, has gone through more than 160 years and is a century brand in the Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang Silver House, which was founded in 1848. The creativity of its trademark "Laofengxiang" also originated from the name of Laofengxiang Silver House.
Lao Fengxiang Company has developed into a company integrating science, industry and trade, with more than 20 subsidiaries including Lao Fengxiang Silver Building Co., Ltd., Lao Fengxiang Jewelry Research Institute Co., Ltd., Lao Fengxiang Jewelry Co., Ltd., Lao Fengxiang Diamond Processing Center Co., Ltd. , four professional branches of jewelry factory, silverware factory, gift factory and profile factory, as well as a large jewelry enterprise group with more than 60 chain silver shops, more than 300 specialty stores and more than 1,000 dealers. In August 2016, Lao Fengxiang ranked 365th among the "Top 500 Chinese Enterprises 2016".
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"Old brand, new style, fine craftsmanship and good reputation" are consumers' best understanding of Lao Fengxiang brand. All of this comes from Lao Fengxiang's continuously innovative business philosophy, strict quality management system, perfect bank management standards and complete ten characteristic services. The widely circulated saying "Lao Fengxiang jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand.
"Marketing innovation, technological innovation, management innovation, mechanism innovation". Lao Fengxiang has inherited and carried forward the excellent tradition and outstanding style of enterprise development over the past century and a half. On the one hand, it strives to win the trust of consumers with good reputation, exquisite skills, high-quality products and dedicated services; on the other hand, it actively Exploring the "three new and one high" path of new materials, new products, new technologies and high added value in the jewelry industry, we have achieved double harvests in business performance and brand building.
Lao Fengxiang has long adhered to the brand development strategy and brand marketing market strategy, taking the brand as the guide, expanding the national market and improving the marketing network layout. The company's leapfrog development strategy has achieved remarkable results. Total sales nationwide have increased from 710 million yuan in 2001 to 24.997 billion yuan in 2012. Lao Fengxiang has more than 700 chain banks and more than 2,300 sales outlets across the country, covering the market. With a rate of over 90, it is in a leading position in the industry.
On this basis, Lao Fengxiang accelerated the pace of overseas expansion. In 2012, the first foreign Lao Feng Xiang franchise store was opened in Sydney, Australia, and began to expand into the Hong Kong, Macao, European and American markets. In terms of marketing strategy, we adhere to the idea of ??"innovation drives transformation and development" and the policy of "creativity drives design, culture creates value, skills lead the trend, and brand marketing wins the market" to carry out product innovation and marketing innovation, develop high-end products, and open VIP Wait for new marketing channels and try new models of storeless marketing. In terms of product development, we have begun to extend the high-end fashion products and continuously integrate with international standards.
“A gathering of elites and talents.” As a national brand in my country's jewelry industry, Lao Fengxiang has formed a rich cultural heritage and human resources through careful watering and diligent cultivation of generations of Lao Fengxiang people. technician. They created my country's first automatic necklace connecting machine, the first bright electroplating equipment, and the first lost wax casting machine. They have won more than 170 awards in major domestic and foreign jewelry design and production competitions over the years, and enjoy " "Jewelry Oscar" reputation.
In this expert-gathered enterprise, dozens of senior talents have become professors in relevant professional schools, and an educational internship and training base has been built in Laofengxiang Enterprise to provide services for the arts and crafts industry. It has trained and exported batches of design and production talents. In 2004, Shanghai Lao Fengxiang Master Design Center was established as one of the first batch of Shanghai original design master studios awarded by the Shanghai Municipal Economic Commission. The leading master is Zhang Xinyi, a Chinese arts and crafts master, and the chief designer is Zhang Jingyang, a Chinese arts and crafts master. Arts and crafts master Song Jing, Shanghai arts and crafts master Lu Lianlian, etc.
Lao Fengxiang, a Chinese national brand founded in 1848 AD, has made continuous breakthroughs in brand building, development scale, industrial structure and product structure through inheritance and innovation with its long history and profound cultural heritage. It has developed into a leading enterprise in China's jewelry industry.
Reference link:
Lao Fengxiang-Baidu Encyclopedia