Crane is what we usually call crane. If you want to occupy a place in the market, companies must give their cranes a resounding brand name. As the saying goes, a good brand name has the effect of getting twice the result with half the effort. So are there any taboos in naming crane brands?

1. Lack of beauty and strength

A brand that is too bland, popular, and lacks beauty and strength is not in line with the aesthetic taste and moral concepts that keep pace with the times. Today's social and cultural environment is significantly different from the past. The cultural level and aesthetic taste of consumers have greatly improved. At this time, the emergence of weird and vulgar low-style brands will be counterproductive because they are inconsistent with the contemporary cultural atmosphere.

Not only that, vulgar brands are also contrary to the relevant provisions of my country's "Trademark Law", making it difficult to obtain trademark rights by approval and registration, and thus cannot be protected by the "Trademark Law".

2. Similarity

Similar brand names are a taboo in brand operations. Because the ultimate goal of brand operation is to surpass competitors by continuously improving brand competitiveness. If the design of the crane brand is similar to that of competitors, it will not only be difficult for consumers to identify, but it will also increase the cost of brand communication and reduce the effectiveness of brand communication. In this way, it will be difficult to achieve the ultimate goal of transcendence.

3. Too straightforward

The brand name contains the meaning of excellent product quality, outstanding functions, and significant effects, which is conducive to inducing consumers’ desire to buy. This is a beautiful thing. Desire is also a widely adopted and effective design principle in brand design. However, if the brand design is too straightforward and obvious to boast, and at the same time implies a disparagement of other similar brands to a certain extent, it will make consumers feel unattainable or difficult to identify with. This will blur consumers' identification and judgment, and the brand design is not in line with consumer psychology. The result will inevitably restrict its development and growth under the psychological resistance of consumers' rebelliousness.