Nestle's popularity is very wide, and Nestle's trademark also has the significance of teaching materials. Today, Depp Design reviewed the changes of Nestle's logo.

In 1868, Henry Nestle first used a warm picture of a mother bird to represent the spirit of the company. Mr. Henry Nestle is a German. In German, "Nestle" means small bird's nest, so this trademark can be said to be very appropriate. The picture of mother bird feeding birds has many meanings, such as safety, trust, warmth, kindness and natural nutrition. These meanings are the spirit of Nestle.

1938, Nestle added the name of Nestle to the trademark.

1973, the brand name n of Nestle was lengthened, and there were two designs: solid and hollow.

1980, the mother bird's nest began to be simplified: there were fewer bugs in the mouth of a bird and the mother bird.

1984, the sharp corner of the capital letter n is replaced by an arc. The bird's nest and the company name are arranged vertically and horizontally at the same time.

1988, the Bird's Nest was slightly adjusted and its name was changed to hollow characters.

1995, for the sake of clarity, Nestle Bank simplified again and changed the company name back to real words.