Xiyingmen Group's predecessor was Chengyang Commune Flower Factory, which was formed by a joint venture of three cotton machines in 1958. In 1968, it was renamed as Laoshan County Yang Commune Towel Factory. Due to the single variety and poor quality of production, the leaders of Qingdao City and Laoshan County government instructed the Party Committee of Chengyang Commune to rectify the towel factory. In February, 198, Ji Yujun was appointed as the secretary and director of the towel factory, leading cadres and workers to start their own businesses. Xiyingmen Group through self-reliance, hard work; Seize opportunities, innovate and develop; Cross-ownership, cross-industry and cross-regional diversified development; Brand management has developed into a modern international enterprise in four stages, from fixed assets of 58, yuan in 198 and sales income of 1.3 million yuan to fixed assets of 26 million yuan in 25, an increase of 448 times; Sales revenue was 2.1 billion, an increase of 1615 times; Export earned 6 million dollars. (198-1986)

In the era of planned economy, the raw material supply of township enterprises was unplanned, and the unplanned high-priced cotton yarn competed with the planned low-priced cotton yarn of state-owned enterprises in the market. In 1982, without the national equipment plan, 12 towel looms were purchased and installed, which doubled the production capacity. In the same year, it was renamed Qingdao No.4 Towel Factory with the approval of relevant departments of Qingdao Municipal Government, and registered the trademark of Xiyingmen.

in view of the low management and technical level of enterprise personnel, retired management and technical personnel from state-owned enterprises are hired to work in the factory, so that experienced experts can "help and guide" all aspects of towel production. At the same time, a staff school was established, which improved the comprehensive quality of the enterprise. Products have been awarded the title of Qingdao Quality Product, Shandong Quality Product and China Textile Industry Quality Product. (1993-2)

In 1986, the market economy made township enterprises and state-owned enterprises compete on the same level, and the Xiyingmen brand towel quilt was popular all over the country, winning the Golden Bridge Award for domestic famous brands for five consecutive years.

in p>1988, starting from the strategic development, we set up offices in Beijing and Guangzhou. It also introduced advanced equipment from Japan, Hong Kong and Germany, which enabled the enterprise to catch up with the level of state-owned enterprises in terms of production capacity, technology and products. As a result, the enterprise won the quality product of the Ministry of Textile in 1986, the quality management award of the Ministry of Agriculture, Animal Husbandry and Fisheries in 1987, the national second-class enterprise level in 1989 and the Qingdao Textile Golden Flower in 1992. From 1989 to 1991, the double-layer velvet pillow towel, satin collar, velvet cutting, embroidery, flower spraying, applique wool bath towel, full-scratch printed bath towel and untwisted towel all reached the international advanced level, among which the full-scratch printed bath towel won the gold medal for new products at Pittsburgh Expo in the United States. (1993-2)

Taking Qingdao No.4 Towel Factory, a township enterprise, as the core of the group, four state-owned enterprises, three township enterprises and several private enterprises were successively merged and leased, which realized low-cost expansion and revitalized the intangible assets of "Xiyingmen" brand.

Xiyingmen Group is market-oriented and does a good job in capital operation. Its business scope has expanded from a single towel product to industrial, commercial and trade fields such as textiles, knitting, printing and dyeing, clothing, packaging, chemicals, tipping paper, tires, machinery, transportation, real estate and hotel services.

under the premise of unified design, unified technology and strict quality control, Xiyingmen Group has vigorously implemented the strategy of "selling real estate", and established more than 4 branches and cooperative units across regions. Foreign enterprises and cooperative units have accounted for 4% of the Group's annual turnover, and the sales network has spread all over the country and abroad. (2-present)

The company adheres to the scientific development strategy of basing itself on the domestic market and looking at the whole world, and has established a technology research and development network, a manufacturing network and a marketing service network, and together with Haier and Hisense, it has become a natural science foundation enterprise. There are six postdoctoral research institutes; There are seven industrial parks, 12 domestic factories and 1 overseas factory; There are more than 3 domestic marketing offices and 18 service online stores. 3 foreign offices. In overseas markets, Xiyingmen products have entered more than 3 countries and regions, such as Japan, Europe, America, Russia, Australia and Southeast Asia, which indicates that we have made great strides towards the world from a well-known enterprise in China.