On August 18, 2010, P&G P&G's largest R&D center was established in Beijing. The opening ceremony of the new site of Beijing P&G Technology Co., Ltd. Shunyi Tianzhu Industrial Park was held. The Beijing R&D center, one of P&G's six global R&D centers, was officially Announced completion. In terms of R&D field and category scale, the Beijing R&D Center ranks first among the six centers, even surpassing P&G's "home base" in the United States.
In January 2010, Mai Ruibo was elected as chairman (1980-2003)
In 2008, P&G celebrated its 170th anniversary and P&G China's 20th anniversary. The business integration of P&G and Gillete has basically been completed. In that year, P&G's global sales reached US$83.5 billion and net profit was US$12 billion. Earnings per share increased by 20% (up to US$3.64), and the number of US$1 billion brands reached 24.
In 2005, Procter & Gamble acquired Gillette, opening up the men's shaving products market and making it the largest acquisition in P&G's history.
In 2003, Olay became Procter & Gamble's 13th brand with sales exceeding US$1 billion.
P&G acquired Wella Company.
In 2002, P&G celebrated its 165th anniversary. Lafley was elected chairman. P&G owns 12 brands with annual sales of over US$1 billion
In 2001, P&G acquired the Ikarol series from Bristol-Myers Squibb. Ikaru is the world's leading brand of hair dye and hair care, with annual sales of US$1.6 billion.
In 2000, Mr. Lafley was elected president and chief executive officer of the company. Procter & Gamble launches reflect.com, an interactive online beauty business. The US FDA has approved a new drug for the prevention and treatment of osteoporosis - Actonel. As the inventor, Procter & Gamble will jointly market this new drug with Aventis Pharmaceutical Group.
In 1999, Mr. Dirk Jacob, the company's former chief operating officer, was appointed as the company's chairman, president and chief executive officer. The company acquired lams company and began to enter the field of pet health and nutritional products. Lams is a leading company in the high-end pet food industry. In addition, the company acquired Recovery Engineering Company and used the company's water treatment technology to develop the PUR brand water filtration system.
In 1998, P&G’s new Olean plant was completed and put into operation. P&G's 2005 organizational reform plan began to be implemented. P&G has become a truly multinational enterprise, operating business in more than 70 countries around the world, and its products sell well in more than 140 countries and regions.
In 1997, Procter & Gamble acquired Tambrands and its globally renowned brand Tampax to expand its feminine hygiene products market. Procter & Gamble and Hearst Marion Roussel have entered into a global agreement to jointly market Actonel, P&G's new bone health drug.
In 1996, P&G launched Olean, a calorie-free cooking oil, used in various salty snacks. Olean is approved by the U.S. Food and Drug Administration.
In 1995, Mr. Bai Bo was elected as the company's ninth chairman and CEO, and Mr. Dirk Jacob was elected as the company's first chief operating officer. The company began using four regional organizations to manage its global business. Procter & Gamble was awarded the National Medal of Technology by the U.S. government—the nation's highest honor for technological achievement.
In 1993-1994, P&G developed more joint ventures in China and established four companies and five production bases in succession. Procter & Gamble re-enters the South African market. P&G wins the Opportunity 2000 Award from the U.S. Department of Labor. This is an annual award that encourages companies to provide fair employment opportunities and build a diverse workforce.
In 1993, P&G's sales exceeded US$30 billion. For the first time in the company's history, the international segment's sales exceeded 50% of total sales. In Kobe, Japan, Japan's headquarters and technology development center were completed.
In 1992, P&G relaunched the Pantene-Pro-V brand of the original Richardson-Vicks Company. The brand quickly became the fastest growing shampoo product in the world.
In 1991, P&G purchased Max Factor and Betrix to further expand the company's cosmetics and fragrance business. Procter & Gamble purchases Rakona in the Czech Republic and establishes its first branch in Eastern Europe. In the same year, branches were established in other Eastern European countries such as Hungary, Poland and Russia.
In 1990, P&G purchased Shulton's Old Spice product line to expand its men's personal care products business. Spic and Span Pine uses 100% recyclable plastic for packaging, winning the company the DuPont International Packaging Award.
In 1989, P&G purchased Noxell and its Cover Girl, Noxzeme and Clarion brands, entering the cosmetics and fragrance business. Procter & Gamble recruits local university graduates for the first time in China.
In 1988, P&G established a joint venture in China and Guangzhou P&G Co., Ltd. was registered and established. This is the company's first company in the world's largest consumer market.
In 1987, the 150th anniversary of Procter & Gamble's founding, the company was listed among the fifty largest companies in the world on the Fortune Magazine's list of the world's top 500 companies, and was one of the fifty largest companies. The second oldest company in the business. P&G acquires Europe's Blendax range of products, including Blend-a-med and Blendax toothpaste. This is the largest international acquisition in the company's history.
In 1986, P&G pioneered a new technology that allowed consumers to use a two-in-one shampoo and conditioner product to clean and care for their hair at the same time. Pert Plus, also known as Rejoice shampoo, has quickly become one of the leading shampoo brands in the world.
In 1985, Procter & Gamble purchased Richardson Vicks Company to expand the market of pharmaceutical health care products. The company purchased three more brands, Mefumucil, Dramamine and Icy Hot, becoming the largest over-the-counter retail prescription drug manufacturer.
In 1983, P&G launched Always, also known as Whisper, a high-quality women's personal hygiene product. In 1985, the brand became the leading brand in the global market for similar products.
In 1980, sales exceeded US$10 billion. Procter & Gamble's 150th anniversary is approaching, and the company is ready for rapid development. P&G has grown into one of the largest multinational companies in the United States. The company became active in the personal care products industry through the acquisitions of Norwich Eaton Pharmaceuticals (1982) and the Richardson-Vicks Company (1985); in the late 1980s and early 1990s it acquired Noxell, Max Factor, Ellen Betrix, P&G in cosmetics and The fragrance industry plays an important role.
1972 Company researchers discover how to add softener to a piece of non-woven fabric to soften clothes in the dryer. The result of this research was the launch of the Bounce brand. It quickly became the second largest fabric softener after Downy brand.
In 1973, P&G acquired the Japanese Nippon Sunhome Company and began manufacturing and selling the company's products in Japan.
In 1963, P&G acquired J.A. Folger & Co. and entered the coffee market. European Technology Center inaugurated in Brussels.
In 1961, P&G's first new product: baby diapers "Pampers" was launched. The company opens a branch in Saudi Arabia in the Middle East.
In 1960, the American Dental Association confirmed that "Crest" was an "anti-caries toothpaste", and Crest's sales increased by leaps and bounds. P&G opened an office in Frankfurt, Germany, employing 15 employees. Three years later, the first factory in Germany came into operation. P&G launches the company's first fabric softener: Liquid Downy.
In 1957, P&G acquired Charmin Paper Milk Company, which manufactured Bounty paper towels and sanitary napkins, and officially entered the consumer paper products business.
In 1955, P&G launched Crest toothpaste, the first toothpaste containing fluoride clinically proven to prevent dental caries.
In 1954, P&G rented a laundry detergent production factory in Marseille, France, and began to develop its business in continental Europe.
In 1952, P&G established a new research center in Cincinnati. This was the company's first research center dedicated to developing future technologies.
In 1948, P&G established its first company in Latin America in Mexico. The company established an international division to manage the company's growing international business.
In 1946, the “laundry miracle” Tide was launched. Officially launched across the U.S. after a year of testing, Tide used a new formula that washed better than any other product on the market at the time. Excellent washing effect and reasonable price made Tide become the No. 1 laundry detergent brand in the United States in 1950. The company also launched Prell shampoo.
In 1946, Procter & Gamble launched Tide. This is the most important new product launched by the company after Ivory Soap. Crest, the first fluoride toothpaste, received the first certification from the American Dental Association and quickly became the premier toothpaste brand. P&G invented disposable baby diapers and launched Pampers in 1961. The company continued to strengthen its original business and began to enter the food and beverage market - the most important move was the acquisition of Folger's Coffee in 1961 and the launch of Downy, the first fabric softener. P&G began to open branches in Mexico, Europe and Japan. By 1980, Procter & Gamble was operating in 23 countries around the world, with sales approaching US$11 billion and profits increasing 35 times compared to 1945.
In 1937, the 100th anniversary of P&G's founding, annual sales reached US$230 million.
In 1935, P&G purchased the Philippine Manufacturing Company, established its first operating organization in the Far East, and developed into a large international company.
1934 P&G launches Drene: the first synthetic shampoo.
In 1933, the radio series "Ma Perkins" sponsored by P&G was broadcast nationwide and became very popular. The company then sponsored more "soap operas." Loyal listeners of "Soap Opera" have also become loyal users of P&G products. Procter & Gamble was the first to launch Dreft, a synthetic laundry detergent.
1931 P&G's brand management system sprouted in the late 1920s. By 1931, the company had created a dedicated marketing agency, with a group of dedicated personnel responsible for the management of a certain brand, and there was competition between brands. This system enables each brand to have an independent marketing strategy. At this point, P&G's brand management system was officially born.
In 1930, P&G purchased Thomas Hedley Co., Ltd. in the UK and established its first overseas branch. Fairy soap is the main product of Thomas Hedley Company.
In 1926, P&G launched Camay soap after Ivory soap. The company had two competing brands, which was the prototype of the brand management system.
In 1924, P&G established a market research department to study consumer preferences and purchasing habits. This was one of the earliest market research departments in industrial history.
In 1923, P&G tried to use a new communication medium-radio broadcasting. The company sponsored a national cooking show under the name Crisco and became one of the first companies to use radio advertising.
1919-1920 Wholesalers' quarterly purchases of P&G products led to unstable production demand and factory layoffs. P&G therefore announced the implementation of new measures: selling products directly to retailers and hiring 450 sales staff.
In 1919, the clause "the interests of the company and its employees are closely related" was added to the company's articles of association.
1917-1918 P&G began to actively recruit researchers and pioneered an eight-hour work day.
In 1915, P&G established its first production facility outside the United States: a Canadian production plant with 75 employees, producing Ivory soap and Crisco baking oil. P&G implements a national disability retirement insurance system.
In 1911, P&G launched Crisco, the first pure plant-based baking oil. Crisco provides consumers with a healthier and more affordable cooking option than animal fats.
In 1909, just five months after the introduction of television in the United States, P&G launched its first television commercial (Ivory Soap), which aired during the first televised baseball game.
In 1904, in order to meet the growing domestic market demand, P&G began to set up a factory outside Cincinnati.
In 1896, the company hired a well-known artist at the time to design and produce the image of "Ivory" lady and "Ivory" baby to attract public attention. This became the first color printed advertisement made by a soap manufacturer in history.
In 1892, P&G officially implemented the system of employees subscribing to the company's shares.
In 1890, P&G established an analytical laboratory at the Ivorydale factory to study and improve the soap manufacturing process. This was one of the earliest product development research laboratories in the history of American industry. By 1945, Procter & Gamble had become a large company worth nearly $350 million. P&G products are popular in the United States and Canada. At the same time, the company began to expand overseas business by acquiring Thomas Hedley Co., Ltd. in England.
In 1890, Procter & Gamble was selling more than 30 different types of soap, including Ivory soap. Creative advertising, including colorful ads in national magazines, introduced P&G products to more consumers, and demand for P&G soaps grew. The company began setting up factories outside of Cincinnati, first in Kansas City, Kansas. Then it set up factories outside the United States. The first factory outside the United States was located in Ontario, Canada.
P&G's marketing strategies are also groundbreaking, including sponsoring "soap operas" on radio stations, giving away product trial packs, and promotional bonuses.
In 1887, Procter & Gamble pioneered the earliest profit-sharing system in the United States.
In 1886 the Ivorydale factory was put into production.
In 1885, P&G pioneered the welfare measure of not having to work on Saturday afternoons but still allowing employees to be paid.
In 1882, Procter & Gamble invested US$11,000 for the first time to promote Ivory (Ivory) soap nationwide through printed advertisements. Through a weekly magazine called The Independent.
In 1879, the founder's son: JAMES NORRIS GAMBLE and a chemical technician jointly developed a soap with the same quality as imported castile soap, but with an affordable price and a white color. Another founder's son: HARLEY PROCTER named this soap "Ivory" soap.
In 1859, twenty-two years after the company was founded, P&G's annual sales exceeded US$1 million for the first time, and the company's employees grew to 80 people.
1850 The "Stars and Moon" logo became the company's unofficial trademark in the 1850s. By the 1960s, the star and crescent logo appeared on all company products and documents. The company stopped producing candles in the 1920s due to the invention and use of the electric light.
In 1837, although English immigrant William PROCTER and Irish immigrant James GAMBLE were determined to seek development opportunities in the western United States, they both settled in Cincinnati for objective reasons. Got off. William began a candle-making business, and James began learning to make candles. If it weren't for the fact that they happened to marry two sisters, these two might never have gotten together. Their father-in-law convinced the two sons-in-law to become partners. On April 12, 1837, they began to jointly produce and sell soap and candles. On August 22, the two parties each contributed US$3,596.47 to formally establish the partnership, and signed a partnership contract on October 31. The first manufacturing plant and office is located in Cincinnati.
1837 was not a prime time to start a business. Although Cincinnati was a bustling commercial center, the United States was suffering from the financial crisis at the time. Hundreds of banks failed across the country, and an economic crisis gripped the country.
However, the two founders, PROCTER and GAMBLE, decided to start their own business.
Procter & Gamble China
Procter & Gamble was founded in 1837 and is one of the largest consumer goods companies in the world.
Every day, P&G products come into close contact with consumers in more than 160 countries and regions around the world three billion times.
In 1988, Procter & Gamble established its first joint venture in China, Guangzhou Procter & Gamble Co., Ltd., in Guangzhou, starting its business development in China. P&G Greater China is headquartered in Guangzhou and has many branches and factories in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and other places. The total number of employees exceeds 6,300 and the total investment in China exceeds one billion US dollars.
Over the past two decades, P&G's business development in China has achieved rapid development, mainly in:
Establishing a leading brand
P&G is China's largest daily consumer goods company, with annual sales in Greater China exceeding US$2 billion. Brands such as Head & Shoulders, Rejoice, Safeguard, Olay, Pampers, Tide and Gillette all hold leading market positions in their respective product categories.
The business has maintained strong growth
China's P&G is one of the fastest-growing regional markets for P&G's global business. The sales volume of P&G Greater China has ranked second among P&G's global regional markets, and its sales volume has also ranked among the top five.
Established an excellent organizational structure
In P&G Greater China, more and more Chinese employees hold important management positions, and Chinese employees account for 98% of the total number of employees. %, P&G Greater China has become a talent export destination to other P&G markets.
Committed to being a model corporate citizen
P&G has donated a total of more than 54 million yuan to various public welfare undertakings in China, which has been used in various aspects such as education, health and disaster relief. . For example: P&G donated a total of RMB 24 million to Project Hope from 1996 to 2005 and built 100 Hope Primary Schools in 27 provincial-level administrative regions across the country. It is one of the companies with the largest number of Hope Primary Schools among multinational companies in China. .
Personnel turmoil
In 2012, most of P&G's new recruits resigned. On October 29, Zhai Feng announced his departure from P&G after 21 years of service.