Nike’s classic “swoosh” trademark has now become one of the global trend symbols, but did you know? In fact, this trademark brand worth tens of billions was originally born in the hands of an ordinary student. At that time, the founder of Nike bought the trademark for 35 US dollars (about 200 yuan).

In 1971, Phil Knigt, the founder of Nike brand company, met Carolyn Davidson, who was a design student at the time, and accidentally learned that Carolyn was financially strapped, so he provided Carolyn with a job to 2 She was asked to design some logos at a price of US$/hour. Later, according to Carolyn's recollection, it took her about 17.5 hours to design the Nike logo. Therefore, in this calculation, the Nike logo originally cost only US$35.

As we all know, the official fee to register a trademark now is more than this amount in China, let alone the United States, so most people are skeptical about spending 35 US dollars to buy a trademark. After reading the specific content, I found out that the founder of Nike spent 35 US dollars to buy the hook trademark worth tens of billions. The trademark here is not what we usually call a trademark, but an unregistered trademark. It is understood that trademark means that it has no legal meaning and legal effect. It is the two abbreviations of trademark in English. Generally, both unregistered trademarks and registered trademarks can be used. ?Trademark: R is the abbreviation of REGISTER. When used in trademarks, it means registered trademarks. The circle R indicates "registered trademark", which means that the trademark has been applied for registration at the National Trademark Office and has been reviewed and approved by the Trademark Office to become a registered trademark. The R trademark has the characteristics of exclusivity, exclusivity, and uniqueness.

Trademarks cannot be copied. Not having a trademark is like driving without a license plate. If you have any questions or concerns about trademarks, buying and selling trademarks, trademark transfers, etc., you can choose Zhejiang Bajie Intellectual Property Trademark Transfer Network, a formal trademark agency registered with the Trademark Office, with 17 years of professional experience. I hope it can be helpful to you! You can call the 24-hour customer service hotline: or log in to Zhejiang to choose your favorite trademark! Protect your business!