In addition to the novel form and content of the short film, Liu's presentation in content is also perfect. People have a natural love for people with their own aesthetic feeling, and the real role image and perfect facial features of the virtual character Liu just cater to the aesthetic needs of users in this era and bring consumers a new sense of experience. It can be said that it is extremely rare to show Liu's small, proud and elegant temperament under the background of the plot. Liu's appearance makes up for the perfect humanized design that people can't achieve in life and satisfies people's more blind imagination. This unique character image has brought people unexpected surprises and planted seeds for its popularity.

Building a virtual space parallel to the real world through digitalization has successfully aroused people's curiosity and made more people pay attention to this ideal virtual space completely different from the real world. Incorporating the new concept of meta-universe, the world in Liu's works presents a novel charm. The collision between new marketing concepts and new content has produced sparks, brought fresh images and contents to users, stimulated users' aesthetics, attracted more people's attention, and endowed Liu Yi with an explosive gene.

Liu Cong's image, movement, expression and voice all have a natural and true texture. Its content and storyline bring users a brand-new experience and make Liu's image burst into red overnight. The realization of these effects benefits from the development and progress of artificial intelligence. The progress of artificial intelligence in content, scene, character language, voice, action and so on has led to the appearance of Liu, a figure close to reality.

All methods and suggestions should be based on an appropriate foundation. Only the marketing that conforms to the brand image, connotation and value can attract the audience well and realize the communication service to the brand. I believe that in the near future, cases like Liu will emerge one after another, and more brands will appear in front of users with new images, setting off a new marketing wave.