The first is to speed up the research on the deep processing technology of Longshan lily. It is necessary to take various forms such as marriage with universities and scientific research institutes, vigorously study lily deep processing technology, develop new products, improve product quality and grade, strive to create a famous brand of Longshan lily processing, form a production scale as soon as possible, and strive to form a diversified product pattern of graded packaging lily, dried lily, lily refined powder, lily calcium milk, lily wine and lily noodles, so as to further meet the needs of consumers at different levels of lily products and expand the market share of Longshan lily; Second, we should make every effort to provide financial services for leading enterprises. Capital is the blood of an enterprise. Especially in the case that the impact of the current financial crisis has not been completely eliminated, the capital flow will not be too smooth, and the funds will not be loose, and the liquidity and investment funds will be tight. At this time, it is especially necessary for the government to bridge the gap between banks and credit departments and enterprises and truly provide financial services for leading enterprises. Third, leading enterprises should enjoy preferential policies such as poverty alleviation and development, large-scale development of the western region, attracting investment, and lending land. To vigorously promote lily industrialization, we must first combine the production and marketing of lily products with agriculture, industry and commerce, improve the overall benefit of lily industry, and enhance its market competitiveness and anti-risk ability. To achieve this, the role of market intermediary organizations is enormous and irreplaceable.
Therefore, it is necessary to strengthen the construction of brokers, establish and improve lily professional cooperative economic organizations, and actively cultivate and expand lily product market intermediary organizations. Market intermediary organizations can connect Qian Qian10 million growers with the big market, and play their roles in communicating the market, adjusting prices, coordinating production and protecting the interests of all parties. In order to form a reasonable sales subject structure as soon as possible, we should change the current sales pattern with vendors and large producers as the main body and form a reasonable sales subject structure with brokers and professional cooperative economic organizations as the main body, vendors and large producers as the support and orders as the supplement. It is necessary to promote sales, establish an image and build a brand through various promotion, exhibition and Expo activities. For example, during the Shanghai World Expo, Longshan can display the image of "Longshan Lily"; We should also use the Internet for online promotion and sales to expand market share.
At present, the primary processing and packaging is the main processing form of Longshan lily rough processing, and most of them are farmers. Because the harvest time of Longshan lily is quite concentrated, and the fresh lily packaged in the primary election has a short shelf life and is inconvenient to transport, fresh lily can not be supplied all the year round. If there are problems in transportation and sales, it will lead to lily rot and deterioration, which will easily lead to centralized and disorderly supply, and most fresh lilies are easy to sell at low prices to some extent. At this time, market intermediary organizations have great potential. She can unite loose individual processors, take the road of large-scale operation, unify quality, packaging, management and price, form an operating mechanism of sharing benefits and risks, enhance market competitiveness and ability to resist market risks, and effectively increase the economic benefits of Lily.
In the production process, lily specialized cooperative economic organizations should also play their due positive role, unify planting standards, quality and technical regulations, and strive to provide farmers with good services before, during and after delivery. With the increasingly serious environmental pollution and the continuous improvement of people's living standards, people pay more and more attention to the safety and quality of agricultural products. Although lily is safer than other agricultural products, it is also unsafe. In the production process, pesticide residues exceed the standard, not only to minimize pests and diseases, but also to use pesticides scientifically and rationally. To reduce pests and diseases, first, we should promote the use of excellent bulbs, second, we should rotate crops, and do not continue multiple cropping; Scientific and rational use of pesticides requires the active and meticulous guidance of professional cooperative organizations or agricultural technology department personnel; In the processing of dried lily slices, sulfur-free processing should be vigorously promoted. At present, most dried lily slices are processed by sulfur fumigation, and the product contains a large amount of sulfur, which can not meet the requirements of green and pollution-free food, resulting in the situation that the domestic market cannot be expanded and the foreign market cannot be opened. To improve the quality and yield of lily, we should adhere to standardization, standardized planting and pollution-free production, and strengthen field management and intensive production. For example, in the soil suitable for planting, the composition of the soil should also be analyzed to determine the scientific proportion of fertilizer.
1 1 years ago, our county summed up a lily cultivation technical route suitable for Longshan natural environment: "selecting excellent varieties → reasonable close planting → optimizing fertilization technology → comprehensive agronomic measures → controlling pests and diseases → timely topping → timely harvesting". Now, due to the quality requirements of lily and the changes of natural environment, this technical route needs to be improved, and agricultural and scientific and technological systems should actively organize technicians.
Effectively strengthen the construction of pollution-free lily demonstration base. Through the mode guidance, mobilize the enthusiasm of farmers in the county to plant pollution-free lilies. Take the construction of pollution-free lily demonstration base as an important driving force and vigorously develop safe and high-quality lily products. To form a * * * knowledge without brand, there is no benefit. As we all know, why can't our products enter large supermarkets and formal shopping malls? We can only enter the farmer's market and the vegetable wholesale market for trading. To put it bluntly, it is neither a brand nor a quality guarantee-except that Bojie Company has handled a pollution-free food certification for dried lily slices, other enterprises and associations have not handled a legal market transaction such as certificate of origin, product certification and trademark certification. The main reason is not that the quality of our products is really bad, but that there is no awareness of quality and brand at all. If there is such awareness, many products in our county will obtain those legal certificates, because the lilies in our county have distinctive characteristics and the quality of lily processed products is also guaranteed.
Efforts should be made to shape the high-quality brand and image of Longshan Lily. First, give full play to the role of "Longshan Lily" as a geographical indication certification trademark, and constantly create a new image of "Longshan Lily". It is necessary to unite loose individual farmers and processing households with certification trademarks as much as possible, take the road of collectivization and standardization of production and operation, unify planting standards, quality, packaging, price and management, form a whole body of production and operation interests, enhance market competitiveness and ability to resist market risks, and effectively improve the economic benefits of lily industry. At the same time, actively organize lily products to participate in various promotion meetings, trade fairs and expositions. , thus improving the popularity of "Longshan Lily Products".
The upcoming Shanghai World Expo is an excellent opportunity for "Longshan Lily" to get out of the boudoir, because Shanghai is the main sales area of Longshan fresh lily, with an annual sales volume of 6,000 tons. It is realistic for "Longshan Lily" to get out of the boudoir by taking advantage of the Shanghai World Expo. The key depends on how we grasp the opportunity.