In China, the most important Ferrero product series is the premium chocolate candy series, including the core Ferrero Rocher hazelnut wafer chocolate, as well as Ferrero premium chocolate candy gift boxes, Raphael and Ferrero Lamborghini. .

1994

Determined as the official distributor in China

1998

The Guangzhou representative office was officially established

2000 Year

Shanghai representative office was established

2002

Kinda Colorful TV Advertisement was introduced to Guangzhou

2007

Guangzhou ranks first in chocolate market share

In November, the Beijing No. 1 Intermediate People’s Court ruled that the distinctiveness of the Ferrero Rocher three-dimensional trademark was confirmed. Ferrero Rocher's three-dimensional trademark became the first three-dimensional trademark in China to be confirmed through judicial procedures.

2008

In March, the Supreme People's Court made a final ruling that Ferrero won the intellectual property case against Montresor (Zhangjiagang) Food Co., Ltd., and Ferrero Rocher's unique packaging and decoration were obtained. Confirm and protect. The judgment was widely reported by domestic and foreign media and was called a "milestone" event in China's intellectual property protection.

In May, Ferrero Trading (Shanghai) Co., Ltd. became a partner of the Training Bureau of the State Sports General Administration. Kinder is designated as the exclusive chocolate for athletes in the training bureau.

2009

In November Ferrero sent an "anti-counterfeiting team" composed of Chinese and foreign lawyers and experts to the Autumn Canton Fair, and in just two days "won" 6 Infringing manufacturers, these manufacturers were immediately required to remove the shelves and dismantle the exhibition

In December, Kinder Chocolate sponsored the National Sunshine Sports Kinder Long-distance Run event for hundreds of millions of students, which was held in Beijing, Shanghai and Guangzhou

2010

In March, Rocher participated in the China Wedding Expo, nourishing the sweet love of more lovers

In June, Kinder Chocolate was specially designed for children in the Italian Pavilion of the Shanghai World Expo. Set up a wonderland

Let the children in Yushu also have a happy Children’s Day, Ferrero China donated money to the children in Yushu

2011

August 22 Ferrero consumer China service hotline was officially opened.