The historical development track of CIS;

(1) Historical trace: Three periods of competition among enterprises: product competition, competitive sales and corporate image competition.

CI theory sprouted in Europe and America in 1950s, further developed in 1960s, and spread to Japan, South Korea, China, Taiwan Province and Southeast Asia in 1970s, and developed into CIS system.

In 1990s, it became an important strategy for enterprises in developed countries and newly industrialized countries and regions to seek development.

(2) (2) The rudiment of CIS: it was the first famous architect Pei De in 19 14 years. Orens is a trademark of AEG electric company in Germany, which is applied to all banknotes and envelopes of the company; At the beginning of the 20th century, Italy's Olivetti Typewriter Manufacturing Company; 1933-1940 unified font and series poster design for British subway.

(3) The formal rise of CIS: marked by 1956, the introduction of CIS by IBM in the United States.

In the 1960s, a designer Watson? Magris formally put forward the term CI, and the 1970s was the heyday of CIS application in the world.

In the 1970s, the Coca-Cola Company introduced CIS, which revolutionized the Coca-Cola logo around the world, and set off a wave of CIS around the world.