What is a brand consultant?

Step one: First contact with the customer to get to know each other:

(1) Basic situation of the customer and problems that need to be solved

(2) Introduction to our company Qualifications, credibility, ability

(3) Project scale prediction

Step 2: Through communication, strive to gain a thorough understanding of the substantive issues and form a preliminary proposal for the brand consulting project< /p>

(1) Based on preliminary communication and investigation, explore the crux of the customer’s problem

(2) Basic thinking methods to solve the problem

(3) Work Progress Time Arrangement

(4) Personnel Arrangement

(5) Preliminary Plan for Cooperation with Customers

Step Three: Sign the Contract Document to Clarify:

(1) Scope of tasks

(2) Responsibilities, rights, interests, budget and payment methods

(3) Work progress and completion time

Step 4: Execute the contract

(1) Data collection and situation investigation

(2) Propose phased results

(3) Two-way communication , complete key decisions together

Step 5: Evaluation of contract completion status

(1) Summary of completed work projects

(2) Evaluate gains and losses experience Lessons

(3) Propose suggestions for customers to consolidate and improve their plans

A consultant is a professional title. They have an expert level of knowledge in a certain range of knowledge and can provide consulting services.

With the development of my country's economy, one of the most obvious trends in modern enterprises is the legalization and formalization of management models. However, the position of consultants in an enterprise is quite important.

First, the inter-enterprise operation and management level have been strengthened, and the enterprise management mechanism has been improved. ? Sichuan Chu is demoted and fattened, and the turtles and turtles are beaten.

Second, it increases the communication between employees and the management between enterprises.

Third, it helps enterprises straighten out vertical relationships and coordinate horizontal relationships.

Fourth, the training consultants in the enterprise have made a strong guarantee for improving the quality of the employees. How about Weiyi brand consultant?

Weiyi Brand Consultant is a very professional brand planning and design company that is cooperating with our company. As Party A, choosing a brand planning and design company mainly considers their professional level. But in fact, many people don't understand it very well. They only look at whose company is famous and whose boss is awesome. There are many misunderstandings in this. Brand planning and design companies also have different characteristics, different operating modes, different concepts, and different styles. It depends on what you choose to suit you. When we first chose them, it was mainly because of their cultural marketing model that attracted us. Our boss attaches great importance to brand culture construction and often says, "The boss can have no money, but he cannot have no culture." So their director came over to talk about cultural marketing, and we It just felt so in tune. They are also very attentive in the design. When making the company's VI, they came to our factory to take photos and measure the dimensions. Not only did they design it, they also helped us make renderings and told us how to make and install it. I have been in contact with some VI companies before, and this is the first time I have encountered such a service method, and it is indeed very good.

How about Fengshang Brand Consulting Agency?

The company was established in 2003 and is very strong in marketing and creativity. It provides a full range of marketing services for many well-known brands. Its main business includes brand strategy consulting, integrated marketing communications, and new media interactive marketing. , brand venture capital, intelligent operation and custody. > AGE China Brand Consulting Agency

As the first third-party independent agency in China that focuses on financial brand integrated communication research, AGE China is an industry promoter and pioneer in the brand transformation of mainland banks. As early as 1998, the company began to study Asian financial brand innovation strategies in Taiwan, and began to implement financial brand innovation projects in mainland China in 2001. Over the years, AGE has worked with customers to create one brilliance after another, becoming the most professional and top financial brand building team in China.

Up to now, AGE China has provided brand building or maintenance and promotion services for the following dozens of financial institutions and more than 3,000 outlets: Foreign banks: Citibank, HSBC, Standard Chartered Bank; State-owned commercial banks: China Construction Bank, Agricultural Bank of China , Industrial and Commercial Bank of China; Joint-stock commercial banks: Minsheng Bank, Industrial Bank; Provincial cooperatives: Jilin Rural Credit Union, Zhejiang Rural Credit Union; Rural commercial banks: Zhangjiagang Rural Commercial Bank, Wujin Rural Commercial Bank, Wujiang Rural Commercial Bank , Jingjiang Rural Commercial Bank, etc.; Rural cooperative banks: Ningbo Yinzhou Bank, Xiaoshan Cooperative Bank, Tianjin Cooperative Bank, Cixi Cooperative Bank, Haiyang Cooperative Bank, Haian Cooperative Bank, Jiangyan Cooperative Bank, Xinghua Cooperative Bank, Xinzheng Cooperative Bank, etc. ; Who is Zhao Xiaodong? Entrepreneur Advisor! Internet marketing brand consultant?

Zhao Xiaodong is a very low-key marketing consultant

He has worked on multiple portals himself

3 portals and CEO

Wine industry website and CEO

He has a digital brand chairman

…

Has more than 10 years of Internet experience, 9 years old I started to engage in Internet technology and have quite a lot of experience. At that time, Taobao was in the development stage. I have 10 years of Internet experience and have experienced the development of China's Internet to the current Red Sea. Because I have been low-key, I have not appeared on the Internet. Some fans call me a god. I am in Dongge In the group, I often don’t talk because I am too busy. What is the relationship between Fengshang Brand Digital Marketing and Fengshang Brand Consulting Agency?

Fengshang Brand Digital Marketing is the name of Fengshang Brand Consulting Agency after its reorganization and upgrade in early 2018. On the basis of retaining the original brand positioning, brand sorting and other services, it also added online digital communication of the brand. plate. Committed to controlling brand marketing in the digital era with unique ideas. What services do brand consulting companies provide?

There are three main types of entities engaged in design:

Companies that use design as one of their full set of brand services, such as FutureBrand, provide brand services including: Brand Strategy and positioning, brand evaluation, brand research, brand structure, naming, corporate image, market retail environment, printed publications, packaging design, online branding, interactive design, internal information transmission, brand management, brand words and deeds, brand measurement and brand evaluation value. Branding is only a small part of it.

FutureBrand, which was named the best brand consulting company in the Asia-Pacific region by GlobalFinance, has more than 700 industry experts and professional brand consultants around the world. In order to provide more professional brand consulting services according to the needs of different customers. FutureBrand's professional team with rich local experience has provided consulting on brand strategy and brand management to several leading domestic comprehensive enterprises in Hong Kong and major domestic cities such as Beijing, Shanghai, Guangzhou, Shenzhen and other places, including Lenovo Group, Dopod , Shui On Land (Shanghai Xintiandi), UTStarcom, Nissan Motor, CLP Power, Hong Kong Social Welfare Department, Shenzhen Taitai Pharmaceutical, Cathay Pacific Airways, Swire Group, Marco Polo Hotel, Garden Food, etc.

Design-led brand service companies, such as MAL Brand Consulting Co., Ltd. The person in charge said that MAL provides comprehensive consulting services, which can be divided into three levels: high, medium and low: high-level, all-round brand consulting work, helping enterprises with production or service diagnosis, considering project production lines or value supply chains, and providing brand strategies Suggestions; medium level, consider the competitive situation of the same industry, and make brand proposals for its competitiveness and sustainable development, including brand workshops, brand training, etc.

Among them, design services include interior, graphics, branding, multimedia, software and games, etc. Focus on brand design and development, such as left and right sofas, alternative sports shoes, villa supreme service, etc.

Partnership entities that only provide design, such as Jin and Liu Design Consultants. Services include: corporate image design, brand image design, packaging design, book design, exhibition design, sales environment design, public environment design, etc. Among them, packaging design and overall brand image design are in greater demand. Jin said it depends on how much work is actually done, and each customer's requirements are different, but it is definitely worth the money.

Jin said that Jin and Liu Design Consultants work with companies of different sizes in different industries.

When choosing a partner to work with, you must first gain the respect of the other party and be able to use your creativity. I like to work with companies that have value-added products and long-term vision. How about Bingjian Smart Brand Consulting Agency?

It’s pretty good, thoughtful, and has a set of brand development strategies for various types of companies. It also requires you to look at the products before planning. This is responsible for the company and consumers. What are the criteria for the award of "Top Ten Brand Consultants in the Hotel Industry"?

Check it out for you

Five Platinum Awards of the Chinese and Foreign Hotel Forum ● Top Ten Brand Consulting Companies

1. More than 3 high-end or specialty hotels have been planned ; And win good recognition from the owner;

2. The consulting company has been established for no less than 3 years; it has an independent trademark and advertising slogan;

3. Case pictures and the chief consultant’s understanding of corporate culture expression.

For the hotel industry’s oldest and most authoritative awards organization with registered trademarks and legal protection, please search on Baidu: “Chinese and Foreign Hotel Forum” or “Chinese and Foreign Hotel Forum Platinum Award”.