1. Experience
Under the operation of Chen Ruichang, president of Qianmen International Group, we entered the American market with the footwear brand "Lvhu" under the same group. At the peak, the turnover of the two brands was $75 million.
In recent years, the company has managed the relationship with American artists and celebrities, combined with the design of oriental culture, and entered the market of top fashion sports shoes. He teamed up with Taboo, a member of the American band black eyed peas, to launch a joint design. Recently, she also discussed cooperation with Gu Youwen, a rising star designer born in Taiwan Province Province, who won the 2009 international fashion competition Gen Art.
On 20 10, the goalkeeper returned to the greater China market, and now a special counter has been set up in Taipei store of Uni-President Hankyu Department Store.
2. Trademark introduction
The door trademark was registered in Taiwan Province Province on 1983, and its trademark consists of three decreasing parallel diagonal lines, which match the circle represented.
3. Trademark litigation
During the period of 1989, Tianmen tried to enter the European market, but the following year, another internationally renowned sports shoes brand Adidas sued for trademark infringement and initiated lawsuits in many countries around the world. Years of lawsuits have made it impossible for the company to operate brands, and its turnover has gradually failed to catch up with other international brands. 20 1 1, the first time in Taiwan Province province.