The full name of Ginza Mall is Shandong Ginza Mall Co., Ltd., which is a cross-regional and multi-format large-scale chain commercial enterprise. Ginza Mall, headquartered in Jinan, the capital of Shandong Province, is a key backbone enterprise in the field of trade and circulation in Shandong Province and a large retail group supported by the provincial government. It belongs to one of the brands of Shandong Shang Lu Group and ranks among the top five retail groups in China.

Since 1996 opened its first shopping mall in Jinan, the company has always adhered to the top priority of development, pioneering and enterprising, and achieved remarkable development results. Up to now, the company has 70 large modern shopping malls and1more than 20 convenience supermarket chains, with a business area of over 2 million square meters and more than1/0000 employees. The operation mode involves modern department stores, large-scale comprehensive supermarkets, homes, convenience stores, shopping centers and other formats, and the operation network is distributed in Shandong Province, Shijiazhuang City, Hebei Province, Xingtai City, Henan Province and Puyang City. Over the years, the company has maintained a stable development trend, increasing by more than 30% every year. In 2009, the company achieved sales of 20 billion yuan, and its scale and benefit level have been in a leading position in the same industry in the province, ranking among the top ten department stores in China for many years in a row. "Ginza" has become a famous trademark in Shandong and even the whole country, winning the love and trust of consumers. "Buy real goods, go to Ginza" and "shop in Ginza and enjoy life" have been deeply rooted in people's hearts and become consumers' knowledge.