Coke's own logo is old-fashioned red, which looks ugly when paired with a green bottle; Sprite's logo is designed to have a refreshing green visual effect, so even the bottle is green. Some claim the color red comes from one of the company's original ads, which featured Santa Claus wearing his famous red and white suit and holding a Coke bottle. But according to The Coca-Cola Company, the famous logo can be traced back to the original brand itself.

More than 130 years ago, drugstores and pharmacies in the United States sold Coca-Cola by the bucket. Wine is also served this way. But at that time, alcohol was taxed, whereas drinks were not. So Coca-Cola began painting its barrels red to allow customs and tax officials to distinguish them from wine barrels. The Coca-Cola logo is a trademark of its time and remains fashionable generation after generation. Another hallmark of this drink is that it is placed inside a red circle. This design is used for simple decoration and advertising in restaurants and shops. The brightness and shape of the colors were fixed – and the rest is history.

The word Sprite is transliterated from the English Sprite, and its original meaning is monster or elf. The character Elf frequently appeared on Coca-Cola posters in the 1840s and 1850s. The elf boy has a naughty smile on his face and is always surrounded by twinkling stars, symbolizing his lively character and the bubbles in his Coke. Snow, which is chilly, matches the refreshing taste of soda; Bi, which is clear and green, matches the color of the outer packaging of the bottle, which not only conforms to the perception of Chinese consumers, but also consolidates the brand image. Sprite is a transparent drink, so the first reason for adding color to the bottle is to look good.

The addition of green is mainly because green is a sporty color and is more in line with the purpose of the product. The green bottle has a psychological effect. It looks like fruit and has a refreshing feeling. Sprite is a colorless liquid. The green color is easy to distinguish from other colorless drinks, and the green color gives people a fresh feeling, which is in line with the characteristics of Sprite. As for the color of Coke, using colorless bottles can make the color inside more prominent and distinct.