Definition of well-known trademark:

"Well-known Trademark" (Well-known TrademarK), also known as a well-known trademark, first appeared in the Paris Convention for the Protection of Industrial Property signed in 1883 (hereinafter (referred to as the Paris Convention). my country joined the Convention in 1984 and became its 95th member state. Like other member states that have joined the Paris Convention, special legal protection for well-known trademarks in accordance with the provisions of the Convention has become an important part of my country's trademark legal work.

A well-known trademark is a type of trademark officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China based on an enterprise's application. It is widely known to the public in China and enjoys a high reputation. The protection of well-known trademarks is not limited to identical or similar goods or services. When applying for registration or use of different or dissimilar goods, they will not be registered and are prohibited from use. Therefore, well-known trademarks are endowed with relatively broad exclusivity. right. Moreover, the company name and website domain name of the company holding a "well-known trademark" will receive special legal protection different from ordinary trademarks.

Definition of famous trademark:

A famous trademark refers to a registered trademark that has high market reputation and commercial value, is well known to the relevant public, and is recognized in accordance with the law.

China's famous trademarks refer to trademarks and brands that are relatively well-known within a certain geographical range (such as provincial areas). It is mostly used in the selection of first-level reputational trademarks in provinces and municipalities in China, and often appears in local regulations.