The old version means the world is one family, united as a society - the new version is the meaning of Haier's new logo

⑴ Haier's new logo is composed of Chinese and English, and the Haier logo is composed of Chinese and English ( Chinese Pinyin), "Haier" in Chinese and "Haier" in English. As a logo, it is in line with international standards. Compared with the original logo, the new logo continues the brand culture formed by Haier's 20 years of development. At the same time, the new design puts more emphasis on It has a sense of the times

⑵ Each stroke of the English logo is simpler than before, with 9 strokes. The "a" has been reduced by one bend, which means that Haier people have set their sights on the goal and will not look back; the "r" has been reduced. A branch represents the unwavering determination of Haier people to move forward. The design core of Haier's new logo in English is speed. Because in the information age, the speed of organizations and individuals require faster speeds. The style of the English logo is simple, dynamic and upward. The overall structure of the new English logo is simple, showing that Haier's organizational structure is flatter; everyone is more energetic and can respond faster to the global market.

⑶ The new logo of Haier in Chinese characters is a traditional Chinese calligraphy font. Its design core is: dynamics and balance; its style is: stability in change. Haier in two calligraphy fonts, each stroke contains vitality, has a strong visual sense of flying and is full of vitality, implying that Haier people are eclectic and innovative in order to achieve the goal of creating a world-famous brand. Sun Tzu said in the Art of War: "He who can win due to changes in the enemy is called a god." In the information age, the global market changes very quickly. Whoever can adapt to changes and change one step first will be able to win.

⑷ In the two characters "Haier", there is a stroke that plays a balancing role in the entire font. The horizontal stroke in the character "Hai" and the vertical stroke in the character " Er" make the entire font appear straight and horizontal. There is balance in the dynamic, which means stability in the change. No matter how the company changes, it is for steady development.

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