In fact, China International Import Expo(CIIE) is not only a stage for "glamorous" big companies, but also a treasure trove for "unknown" startups and even start-ups even though these companies don't even have Chinese names.

"The exposure effect brought by China International Import Expo(CIIE) is unmatched by other exhibitions." When reporters visited entrepreneurial exhibitors, this sentence almost became the standard answer of everyone.

Believe in China International Import Expo(CIIE), bring the world premiere to Shanghai

Enter Gate 1 of the service trade exhibition area, and a huge "dining table" looms large. The round table top is covered with living green plants and lawns, and various plates and kitchen utensils are placed beside the table. In the center of the booth is a straight display column "EATALK by Here", and the ceiling plays the natural landscape in a scrolling way. Generally speaking, the booth layout is very artistic.

This special booth belongs to a Singapore company established less than two years ago. "Here is the name of the company, and EATALK is a design brand launched by us in cooperation with Mr. Masayuki Kurokawa." Bird, CEO of Here International, explained to reporters, "EAT is eating, TALK is talking, and we have coined a new word, EATALK, which is called' food chat' in Chinese." He said that the brand concept is to find more fun in the "slow life" of chatting while eating.

Although this company is young, its partners are well-known. Masayuki Kurokawa is a famous Japanese architect and industrial designer, and his works have been collected by new york Museum of Modern Art, etc. It is worth mentioning that the booth was also designed by him. Due to the large-scale lawn laying, the scene also attracted birds to feed and became a scene in the museum.

with the blessing of designers, the price of EATALK series exhibits is not cheap-a 1-inch bone China plate costs about 56 yuan. Expensive price, coupled with low awareness, are you really not afraid of sales? Zhang Yuanzhi said that he was not worried about this: "I chose the world premiere of the product here, for one thing, I believe in China International Import Expo(CIIE), and for another, I believe in Shanghai."

In his view, the first impression of the market is very important for newly-developed design products, and China International Import Expo(CIIE) is an excellent platform for their appearance. During the exhibition, buyers' consultations were endless, which brought a lot of thoughts to Zhang Yuanzhi: "Whether the pricing is reasonable, whether the products meet the market demand, etc., I regard China International Import Expo(CIIE) as a' water test' for the China market."

"The level of culture and education in Shanghai is in the forefront, and the overall consumption level is also high. Consumers are willing to pay for the design concept of products." China International Import Expo(CIIE)'s good response gave him the idea of landing in China. "I plan to visit shopping malls and art districts in Shanghai and want to bring products to Shanghai."

China International Import Expo(CIIE) is a plus item

Compared with Here, Sanatio Naturalis, located in Quality Life Exhibition, only occupies 9 square meters of booth. It is a British startup focusing on essential oil fragrance, and launched its own brand of essential oil products in 216.

Shi Ruonan, the co-founder of the brand, is an overseas Chinese who has been studying in the UK for 13 years. She told reporters that the British market of essential oil, as a niche, has long been saturated, but it has huge market potential in China. Since the brand was born, she thought of entering China, but she has never had a suitable channel. "We don't want to open a Taobao shop and take the way of purchasing. We think it will affect the brand image."

At the beginning of this year, relatives who live in Beijing specifically mentioned China International Import Expo(CIIE) in their phone calls, which made Shi Ruonan overjoyed. "Hearing the good news, we immediately signed up for the exhibition. Participating in China International Import Expo(CIIE) is a plus item, which can add value to our products. I can say that' the product entered the China market through China International Import Expo(CIIE)'. "

Because the exhibition area is only 9 square meters, she didn't expect much. She only brought 13 kinds of essential oils, each with only five or six bottles. As a result, she was overwhelmed by the daily consultation. "If there were no retail regulations, our essential oils would have been sold out!"

In just four days, this small booth, which is located in a corner, has signed ten purchase contracts, with a transaction amount of tens of thousands of yuan, and more than 1 buyers have expressed their purchase intentions. "Anyway, we have earned the booth fee back and won't lose money when we come to China International Import Expo(CIIE)." What makes her even more happy is that Hangzhou Starlight Department Store intends to put the essential oil of Sanatio Naturalis on the shelves, and orders for star-rated hotels and cruise ships are also under negotiation.

"The customers brought by China International Import Expo(CIIE) are in line with our market positioning, and this trip is right!" Shi Ruonan said excitedly that he had signed a letter of intent for the third China International Import Expo(CIIE) exhibition, and planned to expand the booth area to 36 square meters.

an "incubation area" will be added to the equipment exhibition area

After 6 pm, all major exhibition areas began to clear the field, but AUChris in the Science and Technology Life Exhibition Area was crowded, and the consultation voices such as "How much is this dress" and "What is the price of mass customization" continued.

This company was born in Sydney, Australia in 21. During the first China International Import Expo(CIIE), it participated in the exhibition with the exhibition group. This year, it chose an independent booth to participate. Although the company is small, it has a research and development team of more than 3 people in Australia. Lin Wenfeng, the person in charge of the booth, showed the reporter the small organ "hidden" in the clothes-there is a waterproof charging interface inside the clothes, which can use mobile power to heat the graphene material in the clothes. In addition, the logo on the chest of the clothes is also a button. If you press it for 3 seconds, the button will turn red. At this time, the temperature of the clothes is 45℃. Press it again, the button turns white and the temperature drops to 35℃; Press it for the third time, the button turns blue and the temperature turns to 25℃. In order to prevent cryogenic burns, clothes are kept at a constant temperature of 45℃ for 3 minutes, and then automatically cooled to 35℃.

When talking about the effectiveness of the exhibition, Lin Wenfeng showed reporters 5,8 friends in his WeChat. "A micro-signal has been exploded, so I can only apply for a trumpet to add the customer's WeChat. There are too many WeChat friends and too many people consulting, so I have to wait for China International Import Expo(CIIE) to end and contact them one by one to talk about business. "

It seems that it is not suitable for the equipment exhibition area of startups, but also wants to extend an olive branch to startups. "The equipment in our impression is' big' and needs a lot of money to put into production. In fact, through technology empowerment, there are also a number of small companies in the equipment industry that have mastered cutting-edge technologies. " Tian Ye, the person in charge of the equipment exhibition area, told the reporter that he was considering setting up an "incubation zone" at the Third China International Import Expo(CIIE) to attract some "small but sophisticated" start-ups in the equipment industry.