Benefiting from the stratification of clothing consumption, the rise of personalized consumption, and the expansion of online and offline sales channels, the operating income of the textile and apparel industry has maintained a strong growth momentum since 2005, and the industry as a whole is still growing steadily. range, the industry volume in 2018 increased by only 1% compared with 2017. The cumulative year-on-year growth rate of the overall total retail sales of consumer goods continues to decline. The unit prices of autumn and winter products are relatively high. The inventory pressure in the industry is generally high. In the third quarter of 2018, many companies have adopted deep discounts such as cutting labels to reduce inventory. Clothing and home textiles Sector performance faces greater short-term pressure.

The upstream textile manufacturing industry is affected by the prices of bulk commodities such as cotton and oil. Similar to the manufacturing industry, it has a certain periodicity and is mainly exported. The labor force, fixed assets, production efficiency, production scale, exchange rate, Environmental protection policies have a greater impact. The midstream design industry is divided into brand-signed designers and independent designers. Designers need to balance the contradiction between personal style and commercial scale, and they need to have the ability to keep up with the trend and even lead the trend. The core competitiveness of the downstream brand retail industry is mainly reflected in sales channel layout, brand development and operation capabilities, product design and development, supply chain management, etc.

Xingxingcha, industry research database

The capital and technology-intensive part of the textile and apparel industry is mainly reflected in the research and development of machinery and equipment, process level and management experience. The profits of the textile and apparel manufacturing industry are relatively thin. Looking at the several transfers of production centers after the formation of the global textile and apparel value chain, the main goal is to pursue lower costs. After the transfer of mid-to-low-end production capacity, those who stayed in the original production base Enterprises mainly retain the links that can generate higher added value. For example, Japan and Germany have retained the R&D and manufacturing of high-performance new fiber textiles and related equipment with relatively high technical added value. For a long time, Japan and Germany have related sewing machinery, etc. The R&D and manufacturing level of equipment continues to be at the forefront of the world.

Xingxingcha, industry research database

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Very Good question, but too difficult to answer!

This round of technological progress in the mobile Internet has brought about the information reconstruction of all industrial chain links, which is a huge challenge to the traditional manufacturing industry with fine division of labor. Among them, textiles and clothing are labor-intensive and intellectual property rights-intensive. The content is not high, the degree of informatization is limited, the industry concentration is low, and the industrial chain integration is difficult, etc., covering almost all the characteristics of traditional industries.

There is no doubt about the need for transformation and upgrading. The terminal ToC clothing retail link has been implemented on a large scale, and various B2B applications in the front-end supply chain link have begun substantial cross-border reconstruction. We will follow it. When asking how questions, it is better to first look at who can do it, where, where and what to do it? And who should we work with to transform and upgrade traditional industries?

Those in the industry who are interested can directly conduct feasibility analysis on specific projects. It is not difficult to say. The best answer to the problem is only when things are done, isn't it?

As my country's traditional advantageous industry, the textile industry has always occupied the market by relying on the cost advantage established by abundant and low-cost raw materials and labor resources. Most textile companies have low added value of production and high degree of homogeneity. Mainly medium and low-end products.

However, after decades of rapid development and domestic labor costs and raw material prices continuing to rise, the low-cost competitive advantage of my country's textile industry has been significantly weakened, export profits have continued to decline, and the cost advantage of the Southeast Asian textile industry has Under the impact of the epidemic, as well as the fact that my country's textile industry is facing overcapacity and the normal pressure of environmental protection policies, it is urgent to find a way to transform the manufacturing industry and realize the transformation from "Made in China" to "Intelligent Manufacturing in China".

So how can the textile industry achieve transformation and upgrading, break through the difficulties of survival and development, and succeed in counterattack? The author has the following suggestions!

1.

Equipment obsolescence and technology upgrading

The extensive development model of low-cost expansion is no longer suitable for today’s textile industry. my country’s textile industry has grown from rapid growth to The stage shifts to the high-quality development stage, and the key point lies in the breakthrough from quantity to quality.

The textile industry has a low threshold. There have been a large number of small textile workshops and factories in our country for a long time, which has further led to fierce competition in the textile industry and declining corporate profits. Since small workshops and factories mostly use second-hand equipment or even scrapped equipment, As for having a cost advantage in competing with the same product.

With this competitive advantage, some small and medium-sized textile companies have to consider the cost of equipment elimination, which creates vicious competition.

In addition, the technology of my country's textile enterprises is generally relatively backward. Except for the chemical fiber production technology and the sewing equipment of key garment enterprises, which are close to the international advanced level, traditional processes such as spinning, weaving, dyeing and finishing are far behind the world's advanced level. Big gap.

However, since the full-scale outbreak of environmental protection policies in 2017, "scattered and polluting" companies have been effectively contained and eliminated, which not only purified the textile market, but also further prompted textile companies to upgrade themselves.

With the rapid development of the knitted fabric market in recent years, low liquor ratio overflow dyeing machines, low energy consumption airflow dyeing machines and gas-liquid dyeing machines that combine both are becoming the main focus of various equipment manufacturers. product. Water-saving, efficient and continuous pre-treatment equipment and knitted fabric finishing equipment have also been welcomed by the market in recent years.

Breakthroughs from quantity to quality, the adoption of new technologies and new processes have become common knowledge in the industry!

2.

High-tech new textile materials

Changes and advances in materials science often lead to disruptive innovations in their industries and fields.

New fiber materials, high-tech textiles and even black-tech materials will greatly enrich the development resources of my country's textile industry, further promote the overall improvement of my country's textile technology and equipment level and product development capabilities, and achieve innovative development .

The first is high-performance carbon fiber, para-aramid, etc. that meet the needs of high-end fields such as aerospace, national defense, and security protection, as well as polyphenylene sulfide fiber, basalt fiber, polytetrafluoroethylene fiber, and polyimide fiber. Amine fibers and other high-performance fibers and composite materials used in the fields of protection, chemical defense, and energy;

The second is to develop new bio-based fiber materials that replace petroleum resources, promote the industrialization of marine bio-based fibers, and realize the realization of raw materials Diversify and conquer the development of new cellulose fiber raw materials and new cellulose fiber preparation technologies;

The third is to vigorously develop various differentiated and functional fibers to develop high efficiency, low energy consumption, flexibility, Automation and information technology and equipment meet the consumer demand for personalized, fashionable and functional textile end products. For example, color-changing materials, waterproof and anti-fouling materials, and smart textile materials.

For example, at the end of 2017, Google released a new type of smart fabric that can control light switches, connect to computers, make phone calls, etc., without affecting the appearance. It is paired with super waterproof materials, which is waterproof and at the same time. Can extend service life.

3.

Modernization and intelligence of enterprise management

In the face of the rapid development of the domestic textile industry and the major challenges of the new normal market, effective cost realization To control and improve enterprise work efficiency, enterprise informatization and intelligent management have become the development trend of the industry. In the future, the competition between enterprises may be more about the level of informatization, which determines the future core competitiveness of textile enterprises.

Enterprise MES production management tools, enterprise ERP information management tools and other modern and intelligent enterprise management tools provide enterprises with complete daily production and trade management functions, which are to promote the transformation and upgrading of the textile industry and improve the international competitiveness of knitting enterprises. important means.

For example, Germany's StollPPS production management system, Japan's Shima Seiki production management system, and the Internet knitting MES system independently developed by Jiangnan University in China can realize fast and efficient information exchange between machine users and technical support personnel, providing Complete production management functions, improve enterprise production efficiency and management refinement level, as well as enterprise trade ERP management tools, SAP, Oracle

, guiding textile ERP, etc.

4.

Innovation and upgrading, product breakthroughs

Currently, the products of my country's textile enterprises are low-grade and homogeneous, and textile enterprises generally have low R&D levels. In addition, the innovation capability is insufficient and the company lacks competitiveness in the international market. The phenomenon of imitation and follow-up is relatively common, which makes the company's products overly dependent on the competitive model of low cost, low price and volume.

my country is the world's largest exporter of textiles and clothing, with strong clothing processing capabilities. However, there are very few free brands and almost no international brands. Enterprises have long been in the position of making wedding dresses for international famous brands. In the domestic market, there is a mixed bag of registered trademarks, but there are basically no high-end brands. Each brand relies on price wars to survive, and profits are severely squeezed. Most of the profits in the textile industry supply chain are earned by foreign brand owners.

Insufficient investment in basic research and R&D, companies tend to introduce equipment to improve their technical level rather than through their own development, weak technological innovation, original design and development capabilities, no core technology and core capabilities, which is currently the domestic A common phenomenon in textile enterprises.

Therefore, strengthening technology research and development, product innovation and transformation have become top priorities for textile companies. However, it is an indisputable fact that the cost of research and development is quite high and it is difficult for small and medium-sized enterprises to bear it.

However, product research and development and innovation do not require products to meet the overall innovation of all aspects. The pursuit of overall product innovation requires enterprises to meet certain scale and strength conditions. Some enterprises can adapt to local conditions and concentrate their efforts on individual conditions. Focus on a certain aspect of the product, such as fabric design, color matching, etc.

For example, from a certain perspective, a large part of the advantages of international textile brands are concentrated in the design advantages of textile and clothing fabrics. Foreign fabric designers generally have art and design backgrounds. They are very close to museums, art galleries and other fashionable and popular things. On the other hand, domestic fabric designers are not very sensitive to fashion trends and lack aesthetic education. Moreover, many corporate fabric designers are often the bosses themselves.

5.

Internet +

Brand Marketing

The 21st century belongs to the Internet + era, and "Internet +" has become the current business era According to the future logic, embracing the Internet and leveraging "Internet + Textile" to achieve transformation and upgrading has become an inevitable choice for textile enterprises.

In recent years, e-commerce B2B platforms have continued to emerge. Many of them serve the textile industry vertically, such as Global Textile Network, Alibaba and other established stars, as well as Lianshang.com and Buwang.com. , Sobu and other emerging platforms have become an important driving force for the transformation and upgrading of the textile and apparel industry. However, with the increasing competition in the e-commerce industry, the development momentum of e-commerce platforms has declined slightly.

The total value of textile and clothing e-commerce transactions in 2015 was 3.7 trillion yuan, and the total value of textile and clothing e-commerce transactions in 2016 was 4.45 trillion yuan, a year-on-year increase of 20.27%; in 2017, the total number of e-commerce transactions between textile and clothing enterprises The total amount was 4.09 trillion yuan, a year-on-year increase of 18.55%, accounting for 77.46% of the industry’s total e-commerce transactions.

In addition to e-commerce, many textile and garment companies are actively developing Internet + new marketing models, leveraging the Internet to promote the transformation of traditional marketing models, social platform WeChat, Weibo marketing, online live broadcasts, short video marketing, etc. This method has also become the online marketing choice of textile companies.

For example, Jiangsu's traditional textile and clothing industry has gradually begun to test the "Internet celebrity economy". Clothing store owners have become anchors and bring in 700,000 goods a day, and some store owners have achieved annual sales of 30 million yuan.