1. Try to display information on the homepage of the Alibaba search page. It is best to have your own information in the first three lines of the first page.
First of all, you must choose accurate keywords, which I won’t go into detail. Finding accurate keywords is the first condition for promotion. Then it’s time to publish the information. However, the pictures displayed in the published information must be different. The pictures must have selling points and LOGO and other information (that is, the small picture on the search page). Secondly, the title must have selling points and be unique. Because the current product information is too homogeneous, it is necessary to establish a unique and unique feeling among other merchants, so as to attract customers' attention and bring more traffic.
2. Projects that can add trust to the store must be done. This will not only increase the trust of customers, but also increase the weight of the store and the product.
1. Buyer protection (equivalent to a deposit, which will be refunded if you do not make an honest communication. It can increase trust and weight)
2. On-site certification (this will increase the number of customers The trust level will also increase the weight of the store)
3. The store diagnosis must be full score, and each item must be written completely (the weight can be increased)
4. Publish information It must be 5 stars or above (increase the weight of information ranking)
3. Some suggestions on the decoration of Wangpu
The layout of Wangpu should be simple and elegant, and the most important thing is to highlight the company's strength , the entire interface design should be grand and close to customer psychology. Let customers have the desire to buy; the pictures should be beautiful, neat, beautiful, and have a selling point (preferably different). If there are peers who do well, you can refer to how others do it. Finally, Wangwang must always be online. This can also increase the weight of the store.
4. Requirements for writing titles
First of all, the title must have keywords, try to be relevant keywords, but do not repeat words, and be careful not to make headlines. Just imagine being What will happen if someone tries to trick you into clicking on you? Secondly, the title should highlight the selling points and benefits so that customers have the desire to click. The best thing to do is to describe the problems that customers are most concerned about and the most difficult to solve in the industry. It must be easy to understand.
5. Product details page
First of all, the image processing must be beautiful and high-end.
The second step is to clearly describe the issues that customers care about and the benefits it brings to customers
So what issues do customers care about?
According to the psychology of customers, it can be roughly divided into the following aspects
a. How is the product? The selling points of the product should be clearly described
b. Whether the company is reliable or not, the company’s strength must have credibility.
c. Delivery is inconvenient, but how can the product be delivered to the customer with confidence?
d. After-sales problems, if there are quality problems, how do we solve them. Customer protection must be true and reliable
e. Regarding the price, can we get a discount?
6. Image processing
In fact, what Alibaba sells is pictures. If your pictures are processed, they will be beautiful, atmospheric and textured. First of all, it gives customers a different feeling, which also shows the strength of the company. If possible, it is best to have professional photographers and artists.
7. Notes
If there are multiple Chengxintong accounts, the content and style of their stores cannot be too similar, otherwise the rights will be reduced. Alibaba will only display the best quality information from these few Chengxintong accounts.