1, look at the label. Generally, the tag of Li Ning shoes will have the certificate of "Beijing Sporting Goods Co., Ltd.", and the rest are generally fakes.
2. Look at Li Ning's logo. Li Ning's official logo can be seen on Li Ning's website. If some logos are too different, they are generally fakes, because the factory controls this piece very strictly.
3. It depends on the workmanship. There is a big difference between genuine and fake products. Genuine works are very fine, and fakes are shoddy. You can take your shoes. If you compare the two pairs together, if there are obvious differences in workmanship, it means they are fakes.
4. Anti-counterfeiting codes, tags on clothes and boxes on shoes should be scraped off and checked with mobile phones.
5. Look at the version. Fake Li Ning sneakers also have different design elements, but they are not the same as genuine ones.
6. Look at the white "support strip" of the upper. Real shoes are made of synthetic materials with patent leather luster. This material has low density, high strength and beautiful appearance. Fake shoes, which are made of inferior artificial leather, lack expressiveness and material density, and have no "bright" luster of patent leather.
7, shoelace buckle. Real shoes, ring buckles for wearing watchbands, and the gray one in the middle is narrower. Fake shoes, the three ribbons are basically the same width, that is to say, invisibly, the gray-white one in the middle is much wider than the real shoes.
Extended data
At the beginning, Li Ning's slogan was "Hope for a New Generation in China". After adjusting the product positioning through "encircling the city from the countryside", Li Ning Company launched a more pragmatic advertising slogan "Step by step to win", and even launched the slogan "Anything is possible for Li Ning" to further interpret the brand concept.
Starting from 1997, based on the analysis of the market demand of sporting goods in China, Li Ning Company realized the huge consumption potential among young people, and decided to change the brand design style from a single popularization to a "fashionable, young and personalized" city brand.
During this period, Li Ning Company believes that development determines the market. In the advertisements of this period, Li Ning Company used the advertising slogans of "Keep the wonderful things for yourself", "I exercise and I exist" and "New Monsoon Movement".
In 2000, before the Sydney Olympic Games, Li Ning Company launched a slogan featuring world champion and gymnast Li. The slogan was "Excellence comes from true colors".
In 200 1 year, Li Ning Company launched a series of Li Ning golf products, hoping to shape the brand image of the high-end market. In the same year, Li Ning Co., Ltd. cooperated with an advertising company to shoot an advertising film in Paris, showing a French girl gymnast wearing Li Ning's gymnastics suit with the slogan "Enjoy the beauty of world sports".
On June 30th, 20 10, Li Ning Co., Ltd. made a high-profile announcement on its brand remolding strategy, issued a brand-new logo and slogan, and made corresponding adjustments to brand DNA, target population and product positioning to create "Li Ning after 1990s". The new slogan of Li Ning Company is "Make The Change", and the new brand logo abstracts the initial "Li Ning Crossing" action of Li Ning Company.
Baidu Encyclopedia-Li Ning