Legal analysis: 1. Production franchise. The franchisee invests in a factory, or uses the franchisor's trademark or logo, patent, technology, design and production standards to process or manufacture the licensed products through OEM, and then sells them through dealers or retailers. The franchisee does not directly deal with the end users (consumers). Typical cases include: Coca-Cola's bottling plant and the production of Olympic logo products.

second, the product trademark franchisee uses the franchisor's trademark and retail methods to wholesale and retail the franchisor's products. As a firm that still maintains its original enterprise as a franchisee, it sells products produced by the franchisor and obtained trademark ownership singly or while selling other commodities.

iii. franchise of business model. The franchisee has the right to use the franchisor's trademark, trade name, corporate logo and advertising, and operate in full accordance with the single-store business model designed by the franchisor; The franchisee completely appears in the public as a franchisor enterprise; The franchisor has a strong control over the franchisee's internal operation management and marketing.

legal basis: regulations on the administration of commercial franchising

article 1 these regulations are formulated to regulate commercial franchising activities, promote the healthy and orderly development of commercial franchising and maintain market order.

article 2 commercial franchising activities within the territory of the people's Republic of China shall abide by these regulations.

article 3 commercial franchising (hereinafter referred to as franchising) as mentioned in these regulations refers to the business activities of an enterprise (hereinafter referred to as franchisor) that owns registered trademarks, enterprise logos, patents, proprietary technologies and other business resources, and licenses the business resources it owns to other operators (hereinafter referred to as franchisees) in the form of contracts, and the franchisees conduct business under a unified business model according to the contract and pay franchise fees to the franchisees.

units and individuals other than enterprises may not engage in franchise activities as franchisees.