Fish is one of various dishes. People have always been strict about food. After all, it is about the food they eat, so they are more convinced about brand recognition shopping, which is why enterprises need trademarks.

Why do enterprises obtain trademarks through transfer instead of trademark registration? First of all, we need to know the category of food and fish trademarks, which is the 29th category -292- non-living water products; Category 3 -316- mustard, monosodium glutamate, sauce, sauce and other condiments; Class 31 -314- live animals. There are many categories involved, and enterprises can first look at whether the categories of trademarks include these categories.

compared with trademark registration, the reason why enterprises choose trademark transfer to obtain trademarks is also based on their own interests. First of all, it's a matter of time. There is no objection and rejection to the time of trademark registration, at least it's about one year, and the trademark can't be publicized during this period, otherwise the publicity in the early stage will be of no help if the trademark is not approved for registration.

on the contrary, the time for trademark transfer, even if it still takes several months, can be authorized by both parties before this, and the enterprise can immediately use the trademark after authorization, both for publicity and use, in order to build momentum after the transfer application is passed.

The second is the brand name. A good brand name has been registered by others long ago. If you want to have a brand with a good memory and a deep memory, it will definitely take a long time to design and query in the early stage of registration, and if there are similar ones, you need to come again. Of course, the name of the trademark transfer is established, and it doesn't need to pay any time for it, so saving time is also applicable here.

Finally, there is the issue of trademark value. Trademarks approved by trademark registration are new trademarks. Publicity and development are all started from scratch, and some of them need to be built by enterprises. Without a consumer base, it is really difficult to lay a foundation in the early stage. Trademarks transferred from trademarks have a certain consumer base in the market. As long as the goods and services match the original ones, consumers will still recognize the brand and shop.

with the summary of the above three points, whether we have a new understanding of trademark transfer depends mainly on the acquisition of trademarks according to the enterprise's own ideas, which is the most important thing.