Now more than a year has passed, and the answer to this conjecture has begun to be revealed little by little.
Recently, the author noticed an APP called "Lean Truck", which is only available to drivers. According to reports, the APP is the driver's operating terminal APP of the freight trading platform of Jingdong Logistics, which integrates various functions such as fast registration, one-click order taking (the open-screen advertisement claims to cover 360 cities across the country, with a supply of/kloc-0.00 billion yuan), online bargaining (online bidding and tendering for direct shippers), and convenient settlement. And provide accurate matching of vehicles and goods for social transportation capacity, aiming at creating a new ecology of freight market that combines online and offline and enjoys real-time information of vehicles and goods.
Lean truck
So, why should Jingdong Logistics build such a platform? How will you plan your own transportation capacity model?
Adjust the structure of transportation capacity
In the second half of 20 17, jingdong logistics put forward the concept of * * * building a fleet. Subsequently, the relevant person in charge explained this concept and said: "* * * Building a fleet is a strategic model of light assets. That is to say, Jingdong Logistics gradually reduces its self-operated vehicles, introduces more partners, pays attention to the concept of win-win cooperation, realizes the integration of enterprise resources and improves cooperation efficiency. 」
Under this guidance, the capacity combination mode of Jingdong Logistics will be changed into three parts: self-operated fleet, * * * * self-built fleet and individual fleet.
From 2065438 to 2008, we have seen that Jingdong Logistics has carried out fleet construction business with partners such as Juma Group and Qilu Transportation Development Group. In this business model, as a merchant, Jingdong Logistics provides a vehicle rental model or a business transportation model for carriers. The carrier can form a fleet with Jingdong Logistics according to its own advantages, and finally introduce more high-quality fleet resources and social transportation capacity for Jingdong Logistics to provide a high-quality and efficient transportation service model.
The "Jingyi truck" now appears, which provides an entrance for individual drivers in the form of bidding (spelling the price) or through the supply of goods, and also gathers some social transportation capacity for Jingdong Logistics to meet the demand for temporary vehicles.
Judging from the advertising slogan of "lean truck", under the concept of "focusing on lean transportation", the platform not only plays the role of trading platform, but also plays the role of management empowerment, effectively managing self-operated vehicles and transport vehicles, thus effectively screening and cultivating a number of high-quality social transport capacity.
In the field of express delivery, many enterprises are also trying to adjust the capacity structure and cost in this way, such as the smooth landing and excellent products of SF Express.