Beijing Daoxiang Village is produced by Beijing Daoxiang Village Food Co., Ltd.;
Daoxiang Village in Hong Kong is produced by Beijing Xiangcunyuan Food Co., Ltd., and the words "Daoxiang Village (Hong Kong) Food Co., Ltd." are prominently marked in the packaging of moon cakes produced by Xiangcunyuan Company.
2. Different modes of operation
Daoxiang Village in Beijing was founded in 1895 (the 21st year of Guangxu reign of Qing Dynasty). It is located in Kannonji outside Qianmen, with a south store and a back factory. It is very distinctive (called "Daoxiang Village South Goods Store"), and it is the first one in Beijing to produce and operate Nanwei food. Its products are widely welcomed by people from all walks of life.
There is an act of clinging infringement in Daoxiang Village, Hong Kong. Beijing Xiangcunyuan Food Co., Ltd. (hereinafter referred to as "Xiangcunyuan Company") highlights the use of the word "Daoxiangcun" on the packaging of the trademark involved, in an attempt to "be next to the famous brand".
1. Daoxiang Village in Beijing
Daoxiang Village in Beijing was founded in 1895 (the 21st year of Guangxu reign of Qing Dynasty). It is located in Kannonji, outside Qianmen, with a south store and a back factory. It is very distinctive (called "Daoxiang Village South Goods Store"). It is the first one in Beijing to produce and operate Nanwei food. It was forced to close in 1926 and resumed business in early 1984. Up to now, there are more than 3 direct stores, more than 1 franchisees, a food distribution center, a central factory of 14, square meters and a raw material processing base of 4, square meters, producing more than 4 varieties of Chinese and western cakes, cooked food products, quick-frozen foods and snack foods, with an annual sales income of 4 billion yuan.
On October 12, 218, Beijing Daoxiang Village was sentenced to stop using the word Daoxiang Village and compensate Suzhou Daoxiang Village Food Co., Ltd. for 1.15 million yuan.
2. Daoxiang Village, Suzhou
Daoxiang Village (Suzhou) has developed from an old shop in Guanqian Street, Suzhou, to a large-scale food enterprise with ten modern food production and processing centers in China and several raw material direct supply bases in Shandong, Jiangsu, Yunnan and Inner Mongolia. Suzhou Daoxiang Village is exported to more than 3 countries and regions around the world.