Produced by Hunan China Tobacco Industrial Company Changde Cigarette Factory (formerly Changde Cigarette Factory). The main products of Changde Cigarette Factory include: Furong King, Furong Queen, Second Generation Fine Furong, Huanggai Furong, Mellow Furong, Golden Furong, Junjian, Dongting, Silver Elephant, Changde and more than a dozen brands, which have been selling well in more than 20 countries across the country for many years. provinces, cities, and autonomous regions, among which 8 brands have won the titles of ministerial excellence and provincial excellence. Furong series products were awarded the National Best-Selling Brand in 1996 by the State Tobacco Administration. Furong King ranks among the three major high-end cigarette brands in China today. "The three unique products of Hunan are popular all over the world, Wang Yangui Liquor and Xiangfei Tea". Furong King is highly favored by consumers. .

Company name

Hunan China Tobacco Industrial Company Changde Cigarette Factory

Headquarters location

Changde City, Hunan

Date of establishment

1951

Business scope

Tobacco production

Company nature

Large state-owned enterprise

Company slogan

Beyond

Annual turnover

22.9 billion yuan

Number of employees

More than 2,600 people

Contents

1 Hibiscus Series

2 Hibiscus Spirit

3 Changyan Honor

4 Cultural concept, mission, pursuit of identity, positioning, strategic thinking, strategic goals, core values

5 Business philosophy

6 Team concept

7 Purchase and anti-counterfeiting

8 Types of Cigarettes

Edit of Furong Series

The main products of Changde Cigarette Factory are: Furong King, Furong Queen, Second Generation Fine Furong, Huanggai Furong, Chunxiang

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Furong, Golden Furong, Junjian, Dongting, Yinxiang, Changde and other more than a dozen brands have been selling well in more than 20 provinces, cities and autonomous regions across the country for many years, and 8 of them have successively won the Titles of Ministry Excellence and Provincial Excellence. Furong series products were awarded the National Best-Selling Brand in 1996 by the State Tobacco Administration. Furong King ranks among the three major high-end cigarette brands in China today. "The three unique products of Hunan are popular all over the world, Wang Yangui Liquor and Xiangfei Tea". Furong King is highly favored by consumers. . Under the strategic guidance of "diversification, efficiency and globalization", Changde Cigarette Factory is stepping up its efforts to explore new ways to open up the international market and continuously introduce more and better products to the international market.

The "Hibiscus Queen" 84mm flip-top cigarette is a rare safe, low-tar treasure cigarette in the international and domestic markets today. This product is exquisitely made, with noble and elegant outer packaging, orange-yellow tobacco color, rich aroma, and sweet and long aftertaste. Its main features: Using international high technology, the tar content is controlled below 13.8mg/tube. After its launch, it received high praise and favor from tobacco industry experts and consumers at home and abroad.

"Boutique Furong" is a classic work of Changyan people's high-tech implementation of sublimating traditional famous brands. The product has the characteristics of full smoke, rich aroma, fresh and elegant, natural and plump, and the inhalation is mellow and delicate, with a sweet and comfortable aftertaste. It reflects an elegant and refined product design style that is close to the "King of Furong".

The series has new varieties and prices: White and Yellow Box Furong 2, Red Furong 3, Furong Queen 4, Furong King (yellow packaging) 25 (retail price in Henan area 23), Furong King (blue packaging) ) 35, Soft Box Premium Lotus King 60, Diamond Lotus King 168. [1]

Furong Spirit Editor

Transcendence is a firm belief that never shows weakness. For more than fifty years, she has supported Chang Yan

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People unite and work hard in the face of any challenges, work hard, advance despite difficulties, and persevere.

Transcendence is a state of perfection that is never satisfied. It expresses Changyan people’s spirit of striving for a win-win situation in competition, never slacking off in development, daring to be the first in everything, working hard and never waiting for the time.

Transcendence is a never-ending noble pursuit. It guides Changyan people to be prepared for danger in times of peace, adapt to changes, be sincere and trustworthy, and pursue the best.

Changyan advocates transcendence and believes that transcendence is the source of strength for our sustainable development; Changyan encourages transcendence and believes that transcendence is our hope for pioneering innovation and staying at the forefront.

Looking back at the evolutionary history of human beings, it took nearly 3 million years from the primate era to the emergence of the Cro-Magnons 50,000 years ago. After that, humans began to transform nature and themselves. of speed.

The "agricultural civilization" lasted for thousands of years before the "industrial civilization" characterized by large-scale machine production appeared. Only after the same century, the new economy known as the "third wave" roared in. Decades have dramatically changed the world and ourselves. Thousands of years are enough to generate the wisdom of ancient China, ancient Greece, ancient India and ancient Egypt, and enough to construct the Analects of Confucius and the "Utopia"; a few hundred years are enough to launch an "Enlightenment Movement"; and just a few decades, It is even difficult for people to think calmly, so "treating the symptoms" of knowledge has emerged: "Crisisology" tries to propose countermeasures, "Game Theory" tries to formulate models, "Futureology" tries to determine principles, and Singaporeans even try to learn from "Oriental culture" ”

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Learn from Confucius’s “politics of capable people”...

Chang Yanren has also been working in these decades Watching, observing, thinking, standing from his own unique perspective, trying to find some kind of rules and methods in this era where it is difficult to have "standard answers". In our field of vision, "hibiscus" appears - in the land of Hunan and Chu, in China, "hibiscus" is a kind of flower that embodies simplicity: Su Shi once praised her for "the afternoon forest sweeps into a yellow, Only Hibiscus has the spirit of "daring to be the first in the world"; she does not complain about the east wind, and the frost blooms proudly; she "does not fight for spring", is humble and open-minded; she decorates the world with stamens, and never has any selfish desires... Her roots and Hunan culture is passed down from generation to generation. It has both the self-confidence of "judgment of right and wrong, and judgment of reputation and blame by others." It also has the lofty ideal of "keeping the world in mind" that "how should the kindness of the king be repaid, and how can the lives of the people be established?" Therefore, we advocate Changyan people to encourage themselves with "Hibiscus" and encourage themselves with "Hibiscus spirit".

An image that lingers in the minds of people in Changyan is the "two-faced god" in front of the ancient Roman temple. She faces the past on one side and the future on the other, but she does not face the "present". I think this may be an important reason for the decline of ancient Roman civilization.

We are determined to face both the "past" and the "future", and more importantly - thus, this book "The Way of Furong" is created.

We believe that in an era of change at "ten times the speed", only culture is the most powerful support for an enterprise. In the past, culture only explained and recorded the world, but now it is changing the world. This is also what Marx said in "Introduction to the Critique of Hegel's Philosophy of Right" that "the weapons of criticism cannot replace the criticism of weapons."

Since competition is unavoidable, let us devote ourselves wholeheartedly. Since we joined the WTO, the world has become a unified playing field, and there are no auditoriums here! For Chang Yan, "The Book of Changes" is the "Xiang Yue" of the two hexagrams "Qian" and "Kun"

Furong Wang

, which is also the essence of Furong culture: " "Continue to strive for self-improvement" and "be generous with virtue".