Trademark dispute
The first trademark case in China-the dispute between GPHL and Hongdao Group, the parent company of Jiaduobao, about the trademark of Wang Laoji finally ended on May 1 1, 2065438. After waiting for more than 380 days, the China International Economic and Trade Arbitration Commission ruled that GPHL and Jiaduobao's parent company Hongdao finally reached an agreement. This also means that the red can Wang Laoji sold in the market since 20 10 is an infringing product, and GPHL has the right to pursue the loss.
Who should say sorry?
Since the falling-out between Guangzhou Pharmaceutical Group and Hongdao Group, Wang Laoji has been caught in the whirlpool of public opinion of "not being optimistic". Brand marketing hitchhiked and copied competitors' advertisements, and invested hundreds of millions of yuan, but the output was meager, and the voice of doubt became louder and louder. And Wang Laoji's "great health" industry of Guangzhou Pharmaceutical has aggravated the embarrassing situation that has been widely criticized. As a state-owned enterprise, Guangyao's "great health" seems to be extremely powerful, but in fact it has changed the attributes of Wang Laoji herbal tea. Nowadays, Wang Laoji is in a lose-lose situation in the herbal tea industry, and it is time to say "sorry".
Wang Laoji, it's time to say "sorry" to "China Herbal Tea".
Wang Lao Ji is no longer the "Wang Lao Ji"
Aside from the right and wrong between Hong Kong Hongdao Group and Guangzhou Pharmaceutical Group, is the brand "Wang Lao Ji" worth 654.38+008 billion yuan really as valuable as its evaluation value in the hands of Guangzhou Pharmaceutical Group? Before the red pot Wang Laoji sold well, GPHL failed to promote Wang Laoji, who was only famous in Lingnan. In 2002, the capacity of the whole herbal tea market was less than 200 million yuan.
The original thin land was abandoned, and ten thousand people competed for it.
Guangzhou Pharmaceutical Group has a successful career and owns the oldest brand in China. Wang Lao Ji is just one of his sons. Wang Lao Ji has finally grown so big, and defeating Coca Cola has made everyone angry and grown up. If the power struggle collapses, it is not only a pity, but also a crime! Son, you still have to grow up with someone closer to you.
Will "Wang Lao Ji" become the second "Jianlibao"
After the founding of People's Republic of China (PRC), there were more than 6000 time-honored brands in China, and only 2000 survived. The survival rate is so low that we have to worry about Wang Laoji's future. I hope that Wang Laoji will not become the second Jianlibao, otherwise Jiaduobao, which has worked hard for many years, will be heartbroken.
Wang Lao Ji, you should say sorry to your competitors.
The tragic fate of private enterprises that raised "Wang Lao Ji"
Jiaduobao's contribution to Wang Laoji brand includes their blood and tears, glory and dreams. After such a brand became bigger, it is now taken away by GPHL in an almost inhuman way, which is reasonable in law and unreasonable in courtesy.
Even the advertisements are plagiarized. Is GPHL short of talents?
Is there really such a lack of marketing talents within the huge Guangzhou Pharmaceutical Group? Reduced to investing hundreds of millions of advertising fees to copy and encircle Jiaduobao. Not only does it not have its own characteristics, but it also makes people feel that it is a company without innovation and "enterprise products". Now as long as Wang Laoji's advertisement appears on TV, consumers will be angry.
Why does Guangyao always play chess compared with Jiaduobao?
While GPHL is busy suing and complaining, raising the popularity of Jiaduobao in disguise and making so-called "virtual profits", GPHL's marketing lags far behind Jiaduobao in the promotion speed of Wang Laoji, and even the good opportunities to seize the resources of market distribution channels and inherit the inertia of market consumption are wasted.
Wang Laoji, you should apologize to GPHL.
Wang Laoji, a good medicine for getting rid of fire, made Guangyao "get angry"
For GPHL, the lack of production capacity and the inability to occupy the channel as quickly as possible may become its fatal weakness in the "Red Pot War". Before Guangzhou Pharmaceutical gained a firm foothold, Jiaduobao once again caught Guangzhou Pharmaceutical off guard with the promotion of "Good Voice of China". GPHL is subject to Jiaduobao everywhere, and it lags behind the pace of Jiaduobao step by step, and investors' confidence is exhausted.
Winning the brand and losing people's hearts, netizens spontaneously boycotted Guangzhou Pharmaceutical.
Originally, I was a passer-by, but as a legal person, I was really shocked by Guangzhou Pharmaceutical's recent actions. I am so shameless! Wang Laoji, a national brand that shines in the hands of Jiaduobao, will definitely be destroyed in the hands of Guangyao!
Hundreds of millions of advertisements only earn 30 million, and Guangyao spends money to earn money.
According to the annual report of GPHL, the company's operating income in 20 12 was 8.2 billion yuan, up 51.28% year-on-year; The net profit was 395 million yuan, a year-on-year increase of 37.47%. However, last year, as the main force of the company's "spending money", Wang Laoji Health Company only realized a profit of 30.96 million yuan, less than one tenth of the capital investment. Behind the seemingly beautiful data, the soaring sales expenses reflect the embarrassment that Wang Laoji can't make ends meet.
label
As a descendant of the state-owned time-honored brand "Wang Lao Ji", GPHL failed to carry forward the brand "Wang Lao Ji", and still failed to recover its disadvantages in brand marketing and market share, and even many people questioned its "legitimacy" and "morality". Guangyao also set itself a sales target of 654.38+0 billion yuan, and Wang Laoji's sales target of 2065.438+03. However, in the face of the Jiaduobao brand, which has always been in a leading position in marketing and other aspects, Guangzhou Pharmaceutical's "shopping" seems to be somewhat insufficient. Facing consumers, competitors and himself, what Wang Laoji should say most is not "it doesn't matter" but "I'm sorry"!
April. Bian Xiao finishing.