Amazon US site brand registration process

1. Login application page

(If entry fails, please ask Amazon customer service to provide the entrance)

After clicking, the following page will appear:

2. Fill in the relevant information

2.1 Brand name

The brand name is the one you want to display on the product details page The brand name displayed on the website is case-sensitive;

Does not contain the following special characters:

Does not include legal names such as Ltd., LLC, Inc., etc.

2.3 Upload images (products and brands)

Acceptable file formats: .JPG, .PNG, .GIF, the maximum file size should not exceed 1.5M.

2.4 Select your relationship with the brand

Here, generally select "We produce our own brand products"

If the brand you need to register is not your own , but authorized, the Amazon seller group recommends not to register. In layman's terms: when you grow up, you realize that your child belongs to Lao Wang next door. If something happens, it's too late to regret.

2.5? Upload files

Here you only need to provide the trademark file you downloaded when you registered the trademark. It is recommended that you build your own website for the brand website.

2.6 Whether to choose UPC

Here, whether to choose UPC will not affect subsequent filing. The difference is as follows:

If you choose: No

Then, you need to provide the following (personal care is the category here, select your own category when registering, subsequent choices may be different depending on the category)

Manufacturer part number, catalog serial number. These two are part number and model number.

You will see these two when uploading the form later. If you select No, you do not need to use UPC in the future. Here, the part number and model number can be uploaded by writing them by yourself (simply, they can be the same as SKU).

If you choose: Yes

The following is the confirmation point. You don’t need to worry about anything, but you still need to provide UPC, EAN, etc. for subsequent uploads. However, if one day your UPC disappears, you can open a case and ask customer service to change the attribute to: No. You can also upload it using GCID. The process takes about 2 days. It is feasible for personal testing.

In addition, it is also important:

After filing, you cannot prevent being sold by others;