█ LEVI'S █
LEVI'SR is one of the most famous names from the American West. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans.
Levi Strauss immigrated to New York from Germany in 1847 when he was seventeen years old. Speaking almost no English, he spent his first few years in the United States working for his two older brothers. He sells fabrics and household items everywhere in remote towns and villages around New York and KFC. He sometimes even sleeps on the roadside or in an empty garage.
The news of the California gold rush fascinated the young Strauss, and in 1853 he took a ship and sailed to San Francisco.
He brought several rolls of canvas for tents and caravans to sell to the rapidly increasing number of residents. But he found a better use for canvas when an old gold digger said he should sell trousers that could withstand the rough use of gold digging.
So he sent the unsold canvas to a tailor and ordered the first pair of Levi's jeans. On that day, the legend of Levi'sR was born.
People spread the word about these tough jeans. The young Strauss soon opened his first store in San Francisco. He makes many waist-length leggings. Later, he abandoned canvas and switched to denim, a strong cotton fabric woven in France with color-fast indigo dye.
Strauss made many improvements to the original design from 1860 to 1940, including rivets, an arched double horse guarantee leather label and a small back pocket flag, which are now world-famous. Authentic Levi's jeans logo.
The Levi Strauss Company has indeed become an American tradition. To people all over the world, it represents the pioneering power and spirit of the West.
Levi’s? 150-year story
1829
Levi’s? founder Levi Strauss was born in Buttenheim, Germany.
1853
The gold rush at that time attracted Levi Strauss to San Francisco. He used canvas to make the first pair of jeans. Because jeans are very durable, wear-resistant and high-strength Toughness, welcomed by the majority of gold diggers.
1855
Levi Strauss used blue twill cotton imported from France to replace the original canvas, greatly improving the function and appearance of jeans.
1873
In order to allow gold miners to carry gold nuggets, studs were added to the back pockets of Levi’s jeans to enhance their durability. In the same year, the back pockets of Levi’s jeans were sewn with double rows of curved stitching, called Arcuate Design.
In 1886
Levi's jeans were added with a leather stamp on the back of the trousers. The stamp showed a competition to test the strength of Levi's jeans - two horses. Pulling on Levi's? jeans on both sides, and in fact, Levi's? jeans also won this competition.
In 1890
Levis Strauss Company coded jeans for the first time, and the world-famous 501? was Levi’s? first jeans model.
1936
Levi’s? added a red flag emblem on the back pocket of jeans as a sign of authentic Levi’s?.
1954
Both movie stars James Dean and Marlon Brando wore Levi’s jeans in blockbuster movies.
1974
Levi’s launched a series of washed jeans.
1978
Although many jeans brands from different designers have been put on the market, Levi’s? sales still exceeded the US$2 billion mark.
1980
Jeans sales achieved unprecedented success, reaching the 502,000,000 mark.
1984
Levi’s became the representative clothing of the 1984 U.S. Olympic team and launched a large-scale promotion for Levi’s 501 Blues.
1986
Levi’s Jeans begins producing pre-pierced, ripped jeans.
1995
www.levi.com website was officially launched.
1996
Levi’s Vintage Clothing (LVC) was officially launched on the market. This is a replica series based on Levi’s classic models.
1999
The REDTM series was born - the 21st century jeans that were once again innovative
2000
Levi's? Three-dimensional jeans series Levi's? Engineered Jeans came out.
2003
The 150th anniversary of Levi’s? and the 130th anniversary of the birth of jeans. In the same year, the Type 1TM series was born.
2004
Levi`s launched a new LLS (Levi`s Lady Style) series, specially designed for Asian women, slender and sexy.
Levi's, a world-class classic denim brand, has been around since 1853. Although it has experienced many ups and downs, it can still stand the test of time. Mods of the 1990s and Hip-Hop of the 1990s are constantly at the forefront of the trends of the times. The reason why Levi's can persist to this day is due to its own spirit. On the basis of adhering to the original spirit of 501, it can continuously breed a new generation of trend standards. It has also evolved from a single casual jeans brand to one that can express more diverse and layered styles. More attention-grabbing brands.
Classic design brand
When Levi Strauss founded Levi's, everyone's focus has always been on its jeans. In addition to being made of high-quality materials, the jeans also have patented technology. The unique turning and dyeing techniques and the ever-changing tailoring have a profound impact. Although this winter's collection features jeans with new washes and cuts, it also does not forget to include basic clothing such as T-shirts, sweatshirts, and sweatshirts, and incorporates the features of Levi's products, including rivets, red labels, leather labels, and stitching. , copper buckles, etc., the integration makes the series more complete, inheriting the innovative spirit of the times, and is absolutely comparable to first-class fashion brands.
501 is a timeless trendy classic
When it comes to the original spirit, we have to mention 501, the world’s earliest jeans fabric number. It has a simple design and has been launched without interruption from 1937 to the present. With the changing trends, 501 is no longer a simple fabric number, but is endowed with a spirit. Therefore, the Levi's 501 series of true winter clothing are designed with simplicity yet meticulousness. Those bright lines, numbers representing Levi's century-old history and eye-catching designs with contrasting colors on the inside and outside show a long-lasting legendary feature. It also brings vitality and color to winter, which makes fashionistas love it and support it wholeheartedly.
Wearing also pays attention to connotation
The choice of Levi's as a clothing match does not mean the pursuit of famous brands or status, but the recognition of the Orignal spirit, which transcends culture and times. Boundaries become the ethos of the idea of ??self-expression.
If you look carefully at its clothing, you will find that even the non-hot pieces are made of the highest quality fabrics, meticulously crafted and designed with a lot of details, making each piece unique. For example, that yellow × black Type 1 jacket that felt so good in the 1980s. Don't think that the nostalgic tone must be the old gray and yellow tones. On the contrary, the 1980s was a colorful era. The use of colors shows that Levi's is very aware of the trend. The sense of touch and care lead casual clothing design to a new level.
Levi's logo
Rivets
The original function is to nail metal. It has been an integral part of all Levi's jeans since 1837. Cowboys found the rivets uncomfortable when warming themselves in front of a campfire, so Levi's began replacing rivets with corner seams in 1937.
Buttons
Did you know when the six buttons on Levi's jeans were replaced by zippers? In 1942, the U.S. government's Department of Regulations mandated that the two buttons on the back of all Levi's jeans be removed. Now, except for the 501 model, the button design is retained. Levi's buttons never rust.
Leather Label
The Legend of Two Horses. 1886 Levi's agrees to experiment with jeans. Tie a pair of jeans legs to two horses and drive them in opposite directions. It turns out jeans can withstand such pull and strain. It has since become a symbol of pride.
Pants pocket
A pocket for gold nuggets. Levi's pants pockets were originally designed for gold miners to carry gold nuggets during the California Gold Rush in the 1850s. The 5-pocket design has become a standard feature of Levi's blue jeans. It has been sewn for hundreds of years and is still strong, durable and comfortable.
Corner seams
are seam points used to enhance the structure of Levi's jeans. They were especially valuable in 1937 when rivets on the back pockets were replaced with corner seams. Since then, it has been used as a reinforced fixing point for the corners of pockets, front panels of trousers, belt ears and zippers.
Zooming
It did not appear until 1950. Before that, it was button-up pants everywhere. Modern industry produced zippers, which led to a revolution in jeans wearing. Today, Levi's products use the most durable and stylish zippers.
Sewing
It only takes 10 minutes to sew a pair of jeans that will last a lifetime. Levi's jeans manufacturers around the world use the strongest sewing threads, the best craftsmanship and production lines to produce jeans that will last a lifetime.
Small flag
This is the first one launched by Levi's. It became the hallmark of authentic Levi's jeans in 1936 as more and more counterfeiters appeared.