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Why did the R on the Yili milk trademark change?

TM" is commonly seen in foreign trademarks. It is the abbreviation of the English "trade mark". The Chinese meaning of "trade mark" is "commercial mark", so "TM" means "trademark". Its Its function is to tell people that the graphic or text marked on it is a trademark of the product or service, not a name or an advertisement. "R" is the abbreviation of "register" in English, and "register" means "registration" in Chinese. Marking this mark on goods or services tells people that the graphics or words marked on it are not only trademarks, but also registered trademarks, which are protected by national laws and cannot be used by any other individual or organization without authorization. Now we know. What’s the difference between TM and R? “TM” is a trademark and “R” is a registered trademark. The two have different levels of legal protection.

When the trademark has not become a registered trademark, , marked with the "TM" mark. This is to tell the public that this graphic or text is used as a "trademark" for goods or services, not a name or an advertisement, so as to prevent the graphic or text it marks from flowing into the public domain. , but cannot apply to become a registered trademark, it enjoys exclusive rights; at the same time, the "TM" mark can also be used as proof of using the graphic or text as a trademark, and it enjoys the right to use it first when applying for a registered trademark.

When a trademark becomes a registered trademark, you can mark the registration mark "R" or "Note" in the upper right corner or lower right corner, or directly indicate it is a "registered trademark". Remember that the registration mark must be in the upper right corner or the lower right corner of the trademark. In the lower right corner, this is stipulated in the "Regulations on the Implementation of the Trademark Law of the People's Republic of China". Another point to note is that after applying for trademark registration and obtaining the "Notice of Acceptance" issued by the National Trademark Office, the "Trademark Registration Certificate" will be issued. During this period, registration marks were still not allowed on trademarks, because the "Notice of Acceptance" issued by the National Trademark Office is only the beginning of the trademark registration process. This "Notice of Acceptance" only indicates that the Trademark Office has accepted the trademark registration application. It is not indicated whether the application has been approved. In fact, a considerable number of trademark registration applications have been accepted by the Trademark Office, but were rejected after review, and ultimately failed to be registered. Therefore, it is recommended to mark "TM" during this period. It cannot be marked with "R", otherwise it will constitute an illegal act of counterfeiting a registered trademark, and a fine of less than 20% of the illegal business volume or less than 2 times of the illegal profit will be imposed.