CCTV News Korean overwintering kimchi culture has been successfully applied for World Heritage status. Korean kimchi culture has been officially included in the UNESCO Representative List of Intangible Cultural Heritage of Humanity. For Koreans, real Korean kimchi is called "mother's taste". The taste becomes stronger as time goes by. Kimchi is not just a side dish, but also a manifestation of strength, a culture, and a skill passed down from generation to generation.
The Korean Embassy in China responded to the name change of kimchi: It is not a name change but a naming
"Recently, Korean media reported that the Ministry of Agriculture, Forestry and Fisheries of South Korea decided to export to mainland China, Hong Kong, and Taiwan in the future. All Korean kimchi are represented by the Chinese character "Xinqi", and they have proposed to register relevant trademarks. A staff member of the Korean Embassy in China recently told a reporter from the Beijing Youth Daily that the use of "Xinqi" to name kimchi is mainly to express its uniqueness and inherent nature. , to increase the outside world’s awareness of Korean Xinqi.”
Kimchi doesn’t have a Chinese name?
The staff of the South Korean Embassy in China told a reporter from Beiqing Daily that the statement that "the name was changed to 'Xinqi'" is not accurate. "It's not that the Chinese name was modified, but Kimchi originally didn't have a Chinese name, so the Korea Agro-Fisheries & Food Trade Center developed Kimchi's Chinese name 'Xinqi'."
"Kimchi is a representative traditional food of Korea. The International Food Standards Committee (CODEX) stipulates the standard of Kimchi and stipulates that the English name of Kimchi is 'Kimchi', and because Kimchi does not have Chinese China has always called Xinqi 'Korean kimchi', and Xinqi exported to China has been exported under various names such as 'Korean kimchi' and 'cabbage kimchi'. Under such conditions, in order to promote Korean Xinqi. The uniqueness and inherent characteristics unify the names of Xinqi exported to mainland China, Hong Kong, and Taiwan, and increase the outside world’s awareness of Korean Xinqi. The Korean Agricultural and Fishery Products Distribution Corporation developed the Chinese name of Xinqi.”
Trademark registration has been launched
According to the staff of the Korean Embassy, ??"Xinqi" is a product that the Korean government has collected opinions from consumers, linguists, marketing experts and other parties in major Chinese cities. Research on trademark law, selected from many candidate names. It can better express the characteristics of Korean Kimchi, that is, not only the pronunciation is similar to the Korean pronunciation, but also the slightly spicy characteristics of Korean Kimchi can be expressed. In addition, the pronunciation of "Xinqi" is the same as "Xinqi" in Chinese, which can give people the impression of "slightly spicy but novel and delicious food from Korea". "We hope that through the newly named Kimchi's Chinese name 'Xinqi', consumers will be more fond of this delicious and novel food unique to Korea."
The embassy staff said that it was not the Korean government who came forward. The trademark was registered overseas, but the Korean Agricultural, Fisheries and Food Distribution Corporation developed the Chinese name of Xinqi and filed trademark applications in mainland China, Hong Kong, and Taiwan. After the trademark is registered, South Korea plans to use "Xinqi" as a trademark in the export process. Ms. Zhao Renjing, a staff member of the Qingdao office of the Korea Agricultural and Fishery Products Distribution Corporation, who is responsible for the naming and trademark application, recently told a reporter from Beiqing Daily, "We have received the registration application for the project, and the trademark application is still in progress. "
Domestic companies still don't know it" Without knowing the name change, the manufacturer still sells kimchi on the market under the names "Korean kimchi," "cut kimchi" and "cabbage kimchi." "Changing the name also requires a process. At this stage, it must still be called Kimchi."
Mr. Jin is of Korean descent. In his opinion, changing the name of Kimchi to "Xinqi" does not make much sense. "The name sounds... Somewhat nondescript. "We all make kimchi at home and rarely buy it in the market. Because the main ingredient of kimchi is cabbage, it is also paired with some diced radish, so we Koreans usually call it kimchi. 'Spicy cabbage', it's a bit strange to change its name to 'Xinqi'."