In Britain, applications for trademark registration can be submitted in paper form or online. Online application costs are low. The application form, trademark pictures or photos should be submitted when applying.

In addition to applying directly in UKIPO, the applicant can also register a trademark in the UK through procedures such as Madrid trademark registration or Paris Convention trademark registration. Where an application for trademark registration is filed in China and the same application for trademark registration is filed in the UK within 6 months, priority may also be claimed.